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THE INFLUENCE OF HYPER-CONNECTIVITY, PERCEIVED USEFULNESS,
PERCEIVED EASE OF USE, AND TRUST ON CONSUMERS’ BEHAVIOURAL
INTENTION TO USE AI-DRIVEN CHATBOTS
by
Name: Type your name
Student Number:
HRMNM81 2026
in the subject
Honours Research Project in Marketing
(Department of Marketing and Retail Management)
at the
UNIVERSITY OF SOUTH AFRICA
THE INFLUENCE OF HYPER-CONNECTIVITY, PERCEIVED USEFULNESS,
PERCEIVED EASE OF USE, AND TRUST ON CONSUMERS’ BEHAVIOURAL
INTENTION TO USE AI-DRIVEN CHATBOTS
by
Name: Type your name
Student Number:
HRMNM81 2026
in the subject
Honours Research Project in Marketing
(Department of Marketing and Retail Management)
at the
UNIVERSITY OF SOUTH AFRICA
