COMPLETE QUESTION SET AND CORE
CONCEPT SUMMARY
◉ Which one of the following statements is in accordance with the
principle of delegation?
a. The executive who subscribes to the principle of delegation knows
what he/she wants to accomplish and exercises control over the
work schedule of subordinates
b. A executive explains how he/she wants things done and points out
how the subordinate's contribution fits into the overall plan
c. A successful executive gives instructions, telling subordinates
exactly how and in what sequence things should be done
d. In applying the principle of delegation, an executive makes
relatively few decisions personally and frames orders in a broad
general terms.. Answer: d. In applying the principle of delegation, an
executive makes relatively few decisions personally and frames
orders in a broad general terms.
◉ Before submission of the annual business plan to the governing
authority, the plan should be developed by:
a. Recommendations from the finance committee, on the basis of its
estimate of income for the budget year.
,b. the heads of the profits center, considering each center's
anticipated revenue and expenses, with the CEO collating
c. Key executives, after receiving recommendations from heads of
operating divisions
d. The heads of the operating divisions, with the CEO collating.
Answer: c. Key executives, after receiving recommendations from
heads of operating divisions
◉ Most products and services enter a period of decline. Unless
compelling reasons prevail, continuing a declining product or
service is costly because:
a. Increased turnover of personnel will occur
b. Continuation will set an undesirable precedent concerned with
maintaining the status quo
c. The program will consume a disproportionate amount of
management time and delay the search for replacement.
d. The organizations will be perceived as being insensitive to the
marketplace. Answer: c. The program will consume a
disproportionate amount of management time and delay the search
for replacement.
◉ Once a market research problem has been identified, the
researcher's next step is to:
a. Conduct a literate search
b. Conduct focus groups and collect data
, c. Specify information needs
d. Design a data-collection instrument. Answer: c. Specify
information needs
◉ A key concept for marketing healthcare is to:
a. Maximize the customer's participation in the selling process
b. Advertise and promote existing services
c. Adapt services to customer's needs
d. Emphasize specialization. Answer: c. Adapt services to customer's
needs
◉ Performance rating scales-which are the oldest and most widely
used performance appraisal procedures - are of two general types:
The continuous scale and the:
a. Equitable scale
b. Discrete Scale
c. Field Rating
d. Behavioral anchored rating. Answer: b. Discrete Scale
◉ A successful healthcare organization usually has a unique and
well articulated company philosophy that represents a clear picture
of the organization's objectives, norms and values. Employee
motivation to support this philosophy would be greatest when the
company: