SCRIPT 2026 VERIFIED ANSWERS
COMPREHENSIVE REVIEW
◉ All of the following can be used to establish marketing budgets?
a. The affordable method
b. Objective and task method
c. Competitive-based method
4. All the above.
Answer: b. Objective and task method
◉ All of the following are methods used to forecast future demands
except:
a. target buyer intention surveys
b. performance of an environmental assessment
c.estimation of a competitor's current customer base
d. estimate of future demand by "middlemen".
Answer: c. estimation of a competitor's current customer base
◉ All of the following statements are true except that:
a. much of the art of forecasting relies on the opinions of experts
,b. forecasting, if correctly performed relying on technological
forecasting approaches, is an exact science
c. forecasting includes applying the rates of anticipated future
change to the current status to predict the future
d. qualitative date are often used in developing assumptions on
which quantitative forecasting can be constructed.
Answer: b. forecasting, if correctly performed relying on
technological forecasting approaches, is an exact science
◉ Which of the following environmental assumptions for the next
decade is not reasonable?
a. Cost containment pressures will continue to be a dominate factor
in the delivery of health services
b. There will be decreased morbidity (substance abuse, violence,
accidents, etc.)
c. Continued growth in new technologies will focus on cost -saving
technologies that move care from inpatient settings to out -of-
hospital settings.
d. There will be continuing efforts to measure and assure quality of
healthcare services..
Answer: b. There will be decreased morbidity (substance abuse,
violence, accidents, etc.)
◉ Of the following advertising media, which of the potentially has
the maximum selectivity in reaching defined target audience?
,a. Local radio
b. Direct mail
c. Network TV
4. Outdoor advertising.
Answer: b. Direct mail
◉ The major value of job analysis is that it is:
a. used to establish wage levels
b. The best method for identifying the need for employees
c. the cornerstone of human resources management activities
valid for a long period of time..
Answer: c. the cornerstone of human resources management
activities
◉ Comparative methods of performance appraisal that compares
one manager to another to determine performance ratings:
a. are solely based on desired organizational outcomes
b. are times consuming and useful only for relatively small groups of
employees
c. are objective measures of performance
d. requires the use of only one rater to achieve consistency of
measurement.
, Answer: b. are times consuming and useful only for relatively small
groups of employees
◉ A system for providing reward for improvement in productivity
should:
a. be group based to reinforce teamwork and cooperation
b. focus on nonfinancial rewards only
c. be integrated into the organization's employee appraisal system
d. focus on both nonfinancial and financial rewards..
Answer: d. focus on both nonfinancial and financial rewards
◉ Vertical job enlargement:
a. gives individual workers responsibility for control of decision
making over task-related decisions
b. has been universally accepted by all employees
c. must involve supervisor and subordinate in participative process
d. expands an individual's job by assigning additional step in the
production process.
Answer: c. must involve supervisor and subordinate in participative
process
◉ A stop-gap measure that a health service might use to manage
intergroup conflict, which allows people to cool down and regain
perspective, is: