CALP Exam – Certified Academic Language Practitioner Study Guide and Exam
Preparation Material
Leasing professionals - correct answer ✔✔-show & lease apartment
-deal w/ & serve residents
-market to prospective residents
Leasing professionals increase revenue by... - correct answer ✔✔leasing & renewing apartments
to qualified applicants & residents
Market Knowledge - correct answer ✔✔Demographic & product info about your apartment
community
Product Knowledge - correct answer ✔✔thorough understanding of all the products & services
available in your own community, apartment homes, amenities, surround neighborhoods and
that of your area's competitors
Resident Profile - correct answer ✔✔Specific info that describes the apartment community's
typical residents & their wants/needs/qualifying characteristics
Align your personal goals with... - correct answer ✔✔the goals of the community/owner
Always Keep Lines of... - correct answer ✔✔Communication clear & open
Network... - correct answer ✔✔outside your team
lead generation system - correct answer ✔✔-property management software
, -tracks online inquiries from prospective residents about community
automated revenue management - correct answer ✔✔use centralized databases of info to help
forecast supply & demand
When emailing residents... - correct answer ✔✔-be clear & concise
-check your spelling & grammar
-use friendly writing styles
-follow fair housing & other laws
Silo mentality - correct answer ✔✔-us vs. them
-certain groups are reluctant to share info w/ others
-harbor hostility towared othergroups w/in the same company
Steps to decrease the silo mentality - correct answer ✔✔-share a unified vision
-share responsibilites
-allow more ppl to have a voice
What are some ways you can recognize the service work of your maintenance team members? -
correct answer ✔✔-feedback
-acknowledgement to work contributions
Preparation Material
Leasing professionals - correct answer ✔✔-show & lease apartment
-deal w/ & serve residents
-market to prospective residents
Leasing professionals increase revenue by... - correct answer ✔✔leasing & renewing apartments
to qualified applicants & residents
Market Knowledge - correct answer ✔✔Demographic & product info about your apartment
community
Product Knowledge - correct answer ✔✔thorough understanding of all the products & services
available in your own community, apartment homes, amenities, surround neighborhoods and
that of your area's competitors
Resident Profile - correct answer ✔✔Specific info that describes the apartment community's
typical residents & their wants/needs/qualifying characteristics
Align your personal goals with... - correct answer ✔✔the goals of the community/owner
Always Keep Lines of... - correct answer ✔✔Communication clear & open
Network... - correct answer ✔✔outside your team
lead generation system - correct answer ✔✔-property management software
, -tracks online inquiries from prospective residents about community
automated revenue management - correct answer ✔✔use centralized databases of info to help
forecast supply & demand
When emailing residents... - correct answer ✔✔-be clear & concise
-check your spelling & grammar
-use friendly writing styles
-follow fair housing & other laws
Silo mentality - correct answer ✔✔-us vs. them
-certain groups are reluctant to share info w/ others
-harbor hostility towared othergroups w/in the same company
Steps to decrease the silo mentality - correct answer ✔✔-share a unified vision
-share responsibilites
-allow more ppl to have a voice
What are some ways you can recognize the service work of your maintenance team members? -
correct answer ✔✔-feedback
-acknowledgement to work contributions
