SERVSAFE 90 ACTUAL EXAM PAPER
2026 QUESTIONS WITH ANSWERS
GRADED A+
◍ RPIE cycle.
Answer: Research, Planning, Implementation, Evaluation
◍ Two main types of research: formative research and summative research.
Answer: Research: Systematic gathering of information to describe
situations, and to check out assumptions about publics and public relations
consequences - reduce UNCERTAINTY and decision making Formative:
Beginning of planning process or during the implementation of the
planSummative: Conducted after the program to assess progress and to
document program impact
◍ Analytics.
Answer: Carefully collected survey data - during formative research
(planned) EX: tracking website traffic
◍ Situation analysis.
Answer: a report analyzing the internal and external environment of an
organization and its publics as it relates to the start of a campaign or
program- narrative presentation of a situationEX: Chances are you're
familiar with the supplemental insurance giant Aflac and its quirky duck.
The 60-year-old's company is one of the Fortune's Best Places to Work, but
in spite of this its successful business and brand were not translating to
well-earned recognition for CSR - at least not beyond its Georgia HQ.
There's a reputational deficit
◍ PR definition.
Answer: strategic communication that builds mutually beneficial
, relationships between organizations and the publics
◍ marketing define.
Answer: umbrella strategy (includes PR and advertising)
◍ advertising define.
Answer: paid media, controlled message, sale focused
◍ PR.
Answer: earned media, relationship and reputation focused
◍ PR process.
Answer: research, planning, strategy, implementation, evaluation
◍ An effective situation analysis begins with:.
Answer: Problem or opportunity statement - a written summary that explains
the main reason for the campaign
◍ transparency.
Answer: ethical cornerstone of PR
◍ Problem or opportunity statement.
Answer: One sentence OR paragraph or two - Captures essence of the
situation - Determines the value of your proposal - one of the most carefully
constructed paragraphs you will write in PRWritten in present tense. What's
happening now?Describes the situation is specific and measurable terms
Does not imply solutions or place blame
◍ crowdsource.
Answer: obtain (information or input into a particular task or project) by
enlisting the services of a number of people, either paid or unpaid, typically
via the Internet.
◍ 90-10 rule.
Answer: 90% of good public relations should be determined by what an
organization does, and about 10% by what they say
◍ journalism prioritizes...
Answer: objectivity
, ◍ How to structure the analysis.
Answer: SWOT analysis: strengths, weaknesses, opportunities, threats
◍ SWOT: strengths.
Answer: internal capabilities that may help a company reach its
objectives'Ex: Your client is faculty at a college - strengths may be a range
of faculty projects that benefit the community
◍ SWOT: weaknesses.
Answer: - internal/negative- internal limitations that may interfere with a
company's ability to achieve its objectivesEx: Gap in communication
between faculty and professional communicators representing the school
◍ SWOT: opportunities and threats.
Answer: • Deals primarily with external factors• Includes forces and facts
that you don't control • Can also include trends, economy, funding,
demographics, physical environment• Threats usually begin with the
competition, but there is more than that to consider
◍ objectivity.
Answer: state of being free from the influence of personal feelings or
opinions in considering and representing facts
◍ Two main types of research: summative research.
Answer: Research done at the end of the campaign to see if goals were met
EX: political campaign -> won the election
◍ pr prioritizes......
Answer: advocacy
◍ In house.
Answer: PR people work for an organization
◍ Samuel Adams goal.
Answer: mobilize public opinion against England
◍ Mission statement.
Answer: Formal statement of an organization's purpose - for-profit
2026 QUESTIONS WITH ANSWERS
GRADED A+
◍ RPIE cycle.
Answer: Research, Planning, Implementation, Evaluation
◍ Two main types of research: formative research and summative research.
Answer: Research: Systematic gathering of information to describe
situations, and to check out assumptions about publics and public relations
consequences - reduce UNCERTAINTY and decision making Formative:
Beginning of planning process or during the implementation of the
planSummative: Conducted after the program to assess progress and to
document program impact
◍ Analytics.
Answer: Carefully collected survey data - during formative research
(planned) EX: tracking website traffic
◍ Situation analysis.
Answer: a report analyzing the internal and external environment of an
organization and its publics as it relates to the start of a campaign or
program- narrative presentation of a situationEX: Chances are you're
familiar with the supplemental insurance giant Aflac and its quirky duck.
The 60-year-old's company is one of the Fortune's Best Places to Work, but
in spite of this its successful business and brand were not translating to
well-earned recognition for CSR - at least not beyond its Georgia HQ.
There's a reputational deficit
◍ PR definition.
Answer: strategic communication that builds mutually beneficial
, relationships between organizations and the publics
◍ marketing define.
Answer: umbrella strategy (includes PR and advertising)
◍ advertising define.
Answer: paid media, controlled message, sale focused
◍ PR.
Answer: earned media, relationship and reputation focused
◍ PR process.
Answer: research, planning, strategy, implementation, evaluation
◍ An effective situation analysis begins with:.
Answer: Problem or opportunity statement - a written summary that explains
the main reason for the campaign
◍ transparency.
Answer: ethical cornerstone of PR
◍ Problem or opportunity statement.
Answer: One sentence OR paragraph or two - Captures essence of the
situation - Determines the value of your proposal - one of the most carefully
constructed paragraphs you will write in PRWritten in present tense. What's
happening now?Describes the situation is specific and measurable terms
Does not imply solutions or place blame
◍ crowdsource.
Answer: obtain (information or input into a particular task or project) by
enlisting the services of a number of people, either paid or unpaid, typically
via the Internet.
◍ 90-10 rule.
Answer: 90% of good public relations should be determined by what an
organization does, and about 10% by what they say
◍ journalism prioritizes...
Answer: objectivity
, ◍ How to structure the analysis.
Answer: SWOT analysis: strengths, weaknesses, opportunities, threats
◍ SWOT: strengths.
Answer: internal capabilities that may help a company reach its
objectives'Ex: Your client is faculty at a college - strengths may be a range
of faculty projects that benefit the community
◍ SWOT: weaknesses.
Answer: - internal/negative- internal limitations that may interfere with a
company's ability to achieve its objectivesEx: Gap in communication
between faculty and professional communicators representing the school
◍ SWOT: opportunities and threats.
Answer: • Deals primarily with external factors• Includes forces and facts
that you don't control • Can also include trends, economy, funding,
demographics, physical environment• Threats usually begin with the
competition, but there is more than that to consider
◍ objectivity.
Answer: state of being free from the influence of personal feelings or
opinions in considering and representing facts
◍ Two main types of research: summative research.
Answer: Research done at the end of the campaign to see if goals were met
EX: political campaign -> won the election
◍ pr prioritizes......
Answer: advocacy
◍ In house.
Answer: PR people work for an organization
◍ Samuel Adams goal.
Answer: mobilize public opinion against England
◍ Mission statement.
Answer: Formal statement of an organization's purpose - for-profit
