SERVSAFE 90 CERTIFICATION SCRIPT
2026 QUESTIONS WITH SOLUTIONS
GRADED A+
◍ News Release.
Answer: The most common PR tactic-Two reasons: 1) Reporters and editors
spend most of their time processing information, not gathering it. 2) No
media enterprise has enough staff to cover every single event in the
community-50% of news in Wall Street Journal comes from news
releases-75% of journalists use PR sources for stories
◍ Formal research.
Answer: Research designed with clear rules and procedures for collection
and analysis of information.
◍ Issues Management definition.
Answer: organized activity of identifying emerging trends, concerns, or
issues likely to affect an organization in the next few years and developing a
wider and more positive range of organizational responses toward the future
◍ Reversed Cross-national Conflict Shifting (CNCS).
Answer: the conflicting situation occurs in the home country where the main
office of the TNC functions and this to other host environments
◍ Advertorial.
Answer: Paid advertising that is presented in the form of editorial content.
◍ Situational theory of publics (also - Latent, Aware, Active publics).
Answer: Theory that the activity of publics depends on their levels of
involvement, problem recognition and constraint recognition.
◍ Recovery Phase.
, Answer: Reputation ManagementImage Restoration
◍ Glass ceiling.
Answer: Metaphor used to describe a present but unseen barrier to
promotion for women and minorities.
◍ Animals.
Answer: West = animals are separate from nature and landscapeEast =
animals are part of nature and the landscape
◍ Secondary research.
Answer: Collection, summary, analysis or application of previously reported
research.
◍ Blog Types.
Answer: Organizational blogsEmployee BlogsThird-party blogs
◍ Strategy.
Answer: underlying logic that holds a plan together and offers a rationale for
why it will work.
◍ Attitude Towards Punctuality.
Answer: West = exact timeEast = 5 - 10 minutes before or after
◍ In House.
Answer: When public relations people are employed directly within an
organization rather than working for an external agency or contracted as
independent consultants.
◍ Corporate Social Responsibility vs. Corporate Association Strategy.
Answer: CSR is higher in the top 20 corporate companies. CSR brings more
results
◍ Long-term vs. short- term orientation.
Answer: Willingness to consider the traditions of the past and carry them
into future
◍ Primary Research.
Answer: systematic design, collection, analysis and application of original
, data or observation.
◍ Power Distance.
Answer: How a society handles inequities among people
◍ Opinion change.
Answer: Measures the number of people who change or form opinions on a
subject.
◍ Corporate Sponsorship.
Answer: -Enhancing reputation through corporate associations-Product
brands gain visibility-Focal point for marketing/sales campaigns-Generating
publicity and media coverage
◍ Indulgence vs. restraint.
Answer: Allow free gratification of basic human drives
◍ Tactics.
Answer: specific actions taken and items produced in public relations.
◍ Actual audience.
Answer: The number of people who attend to messages and attend events.
◍ Strategic Conflict Management.
Answer: develop communication strategies to benefit the organization and
influence the course of conflicts
◍ Qualitative research.
Answer: Research that results in in-depth description and understanding
without relying on the use of numbers or statistics to analyze findings.
◍ Treatment group.
Answer: a group of subjects or people in an experiment who receive or are
exposed to a treatment.
◍ News Conference Guidelines.
Answer: -Be newsworthy-Invite all news outlet that might be
interested-Choose convenient location-Set date/time with media schedules
in mind-Issue invitation early-Prepare media kit and visual materials-Train
2026 QUESTIONS WITH SOLUTIONS
GRADED A+
◍ News Release.
Answer: The most common PR tactic-Two reasons: 1) Reporters and editors
spend most of their time processing information, not gathering it. 2) No
media enterprise has enough staff to cover every single event in the
community-50% of news in Wall Street Journal comes from news
releases-75% of journalists use PR sources for stories
◍ Formal research.
Answer: Research designed with clear rules and procedures for collection
and analysis of information.
◍ Issues Management definition.
Answer: organized activity of identifying emerging trends, concerns, or
issues likely to affect an organization in the next few years and developing a
wider and more positive range of organizational responses toward the future
◍ Reversed Cross-national Conflict Shifting (CNCS).
Answer: the conflicting situation occurs in the home country where the main
office of the TNC functions and this to other host environments
◍ Advertorial.
Answer: Paid advertising that is presented in the form of editorial content.
◍ Situational theory of publics (also - Latent, Aware, Active publics).
Answer: Theory that the activity of publics depends on their levels of
involvement, problem recognition and constraint recognition.
◍ Recovery Phase.
, Answer: Reputation ManagementImage Restoration
◍ Glass ceiling.
Answer: Metaphor used to describe a present but unseen barrier to
promotion for women and minorities.
◍ Animals.
Answer: West = animals are separate from nature and landscapeEast =
animals are part of nature and the landscape
◍ Secondary research.
Answer: Collection, summary, analysis or application of previously reported
research.
◍ Blog Types.
Answer: Organizational blogsEmployee BlogsThird-party blogs
◍ Strategy.
Answer: underlying logic that holds a plan together and offers a rationale for
why it will work.
◍ Attitude Towards Punctuality.
Answer: West = exact timeEast = 5 - 10 minutes before or after
◍ In House.
Answer: When public relations people are employed directly within an
organization rather than working for an external agency or contracted as
independent consultants.
◍ Corporate Social Responsibility vs. Corporate Association Strategy.
Answer: CSR is higher in the top 20 corporate companies. CSR brings more
results
◍ Long-term vs. short- term orientation.
Answer: Willingness to consider the traditions of the past and carry them
into future
◍ Primary Research.
Answer: systematic design, collection, analysis and application of original
, data or observation.
◍ Power Distance.
Answer: How a society handles inequities among people
◍ Opinion change.
Answer: Measures the number of people who change or form opinions on a
subject.
◍ Corporate Sponsorship.
Answer: -Enhancing reputation through corporate associations-Product
brands gain visibility-Focal point for marketing/sales campaigns-Generating
publicity and media coverage
◍ Indulgence vs. restraint.
Answer: Allow free gratification of basic human drives
◍ Tactics.
Answer: specific actions taken and items produced in public relations.
◍ Actual audience.
Answer: The number of people who attend to messages and attend events.
◍ Strategic Conflict Management.
Answer: develop communication strategies to benefit the organization and
influence the course of conflicts
◍ Qualitative research.
Answer: Research that results in in-depth description and understanding
without relying on the use of numbers or statistics to analyze findings.
◍ Treatment group.
Answer: a group of subjects or people in an experiment who receive or are
exposed to a treatment.
◍ News Conference Guidelines.
Answer: -Be newsworthy-Invite all news outlet that might be
interested-Choose convenient location-Set date/time with media schedules
in mind-Issue invitation early-Prepare media kit and visual materials-Train
