SERVSAFE 90 FINAL TEST 2026
QUESTIONS WITH CORRECT
ANSWERS GRADED A+
◍ Level of Involvement.
Answer: How personally relevant or important an issue is to an individual.
◍ Active Publics.
Answer: People who recognize the issue and take action.
◍ Media Gatekeepers.
Answer: Editors, producers, and journalists who decide what information is
published.
◍ Utilitarianism.
Answer: An ethical theory stating that actions are right if they produce the
greatest good for the greatest number of people.
◍ Cognitive.
Answer: Related to knowledge or awareness.
◍ Goal Achieved.
Answer: Campaign met its stated objectives.
◍ Understand that major public relations firms are part of advertising agencies,
which are part of communication conglomerates..
Answer: ...
◍ Definition of ethics.
Answer: The system of moral principles that determines appropriate
behavior, and actions within a specific group.
◍ PESO Model.
Answer: A media strategy combining Paid Media, Earned Media, Shared
, Media, and Owned Media.
◍ What goes into publicizing research?.
Answer: • Sponsorship • Name of research company • Description of
objectives • Description of relevant methodology • Dates of data collection •
Questions • Any information that is relevant for the readers to make a fair
assessment of the results • Generates publicity, can be the centerpiece of a
public relations campaign
◍ Reliability.
Answer: The consistency of a research measurement.
◍ Public relations saves money how.
Answer: - Reducing cost of litigation, regulation, legislation, pressure
campaign boycotts - Reducing lost revenue that result from bad
relationships - Bad relationships= angry publics= activism - Helping make
money by cultivating relationships with donors, customers, employees,
shareholders and legislators
◍ What are public relations contributions to the bottom line?.
Answer: Develops goodwill between an organisation and its various publics
using mass communication
◍ Impact.
Answer: The long-term effect of a campaign on audiences or society.
◍ Evaluation Implementation.
Answer: How widely the message was distributed.
◍ Presentation Quality.
Answer: Clarity, creativity, and professionalism of communication
materials.
◍ American movements and their affect on/how they affected the field of
public relations..
Answer: promotion of western fronteir and railroads using press agentry
◍ Consequentialism.
, Answer: An ethical theory that judges actions based on their outcomes or
consequences.
◍ RPIE Model.
Answer: A four-step process used in PR campaigns: Research, Planning,
Implementation, Evaluation.
◍ Formative Research.
Answer: Research conducted before or during a campaign to understand the
situation, audience, and environment.
◍ Have a basic understanding of the First Amendment and how it relates to
public relations..
Answer: • Court has ruled that it applies to most media, thus publishers and
broadcasters have a constitutionally protected right of expression just as do
individuals • Not all content comes under First Amendment, such as fighting
words that provoke violence or symbolic actions that interfere with
government• Also, persons or corporations whose expressions defame,
invade privacy or disturb peace may have to pay damages • Generally, a
person will be held accountable for speech that damages another only after
he or she expresses it; prior restraints on expression, however, are
presumptively unconstitutional • 1992 Court ruling, hate speech cannot be
banned simply because its content is offensive to some • Overall, the court's
decisions foster a "marketplace of ideas" free from most government
regulation, but by contrast the U.S. Constitution permits considerable
regulation of communication about the commercial marketplace of goods
and services
◍ Five major historical public relations practitioners and their careers,
examples of their success, major contributions to the field (Barnum, Lee,
Bernays, Fleischmann, Harlow)..
Answer: Phineas T. Barnum Ivy Ledbetter Lee Edward L. Bernays Doris E.
Fleischman (Not Pictured) Rex Harlow
◍ Validity.
Answer: The extent to which a research method actually measures what it
QUESTIONS WITH CORRECT
ANSWERS GRADED A+
◍ Level of Involvement.
Answer: How personally relevant or important an issue is to an individual.
◍ Active Publics.
Answer: People who recognize the issue and take action.
◍ Media Gatekeepers.
Answer: Editors, producers, and journalists who decide what information is
published.
◍ Utilitarianism.
Answer: An ethical theory stating that actions are right if they produce the
greatest good for the greatest number of people.
◍ Cognitive.
Answer: Related to knowledge or awareness.
◍ Goal Achieved.
Answer: Campaign met its stated objectives.
◍ Understand that major public relations firms are part of advertising agencies,
which are part of communication conglomerates..
Answer: ...
◍ Definition of ethics.
Answer: The system of moral principles that determines appropriate
behavior, and actions within a specific group.
◍ PESO Model.
Answer: A media strategy combining Paid Media, Earned Media, Shared
, Media, and Owned Media.
◍ What goes into publicizing research?.
Answer: • Sponsorship • Name of research company • Description of
objectives • Description of relevant methodology • Dates of data collection •
Questions • Any information that is relevant for the readers to make a fair
assessment of the results • Generates publicity, can be the centerpiece of a
public relations campaign
◍ Reliability.
Answer: The consistency of a research measurement.
◍ Public relations saves money how.
Answer: - Reducing cost of litigation, regulation, legislation, pressure
campaign boycotts - Reducing lost revenue that result from bad
relationships - Bad relationships= angry publics= activism - Helping make
money by cultivating relationships with donors, customers, employees,
shareholders and legislators
◍ What are public relations contributions to the bottom line?.
Answer: Develops goodwill between an organisation and its various publics
using mass communication
◍ Impact.
Answer: The long-term effect of a campaign on audiences or society.
◍ Evaluation Implementation.
Answer: How widely the message was distributed.
◍ Presentation Quality.
Answer: Clarity, creativity, and professionalism of communication
materials.
◍ American movements and their affect on/how they affected the field of
public relations..
Answer: promotion of western fronteir and railroads using press agentry
◍ Consequentialism.
, Answer: An ethical theory that judges actions based on their outcomes or
consequences.
◍ RPIE Model.
Answer: A four-step process used in PR campaigns: Research, Planning,
Implementation, Evaluation.
◍ Formative Research.
Answer: Research conducted before or during a campaign to understand the
situation, audience, and environment.
◍ Have a basic understanding of the First Amendment and how it relates to
public relations..
Answer: • Court has ruled that it applies to most media, thus publishers and
broadcasters have a constitutionally protected right of expression just as do
individuals • Not all content comes under First Amendment, such as fighting
words that provoke violence or symbolic actions that interfere with
government• Also, persons or corporations whose expressions defame,
invade privacy or disturb peace may have to pay damages • Generally, a
person will be held accountable for speech that damages another only after
he or she expresses it; prior restraints on expression, however, are
presumptively unconstitutional • 1992 Court ruling, hate speech cannot be
banned simply because its content is offensive to some • Overall, the court's
decisions foster a "marketplace of ideas" free from most government
regulation, but by contrast the U.S. Constitution permits considerable
regulation of communication about the commercial marketplace of goods
and services
◍ Five major historical public relations practitioners and their careers,
examples of their success, major contributions to the field (Barnum, Lee,
Bernays, Fleischmann, Harlow)..
Answer: Phineas T. Barnum Ivy Ledbetter Lee Edward L. Bernays Doris E.
Fleischman (Not Pictured) Rex Harlow
◍ Validity.
Answer: The extent to which a research method actually measures what it
