EXAMINATION 2026 QUESTIONS
WITH ANSWERS GRADED A+
◍ •A strategic communication process that builds mutually beneficial relations
between organizations and their publics.
Answer: Definition of Public Relations - Know the PRSA definition
◍ Accredited Business Communicator (ABC).
Answer: Credential awarded by IAbc to recognize communicators who have
reached a globally accepted standard of knowledge and proficiency in their
chosen field.
◍ •Research ( what is the problem?)Action (program planning-whats going to
be done?)Communication (execution- how will the public be
told?Evaluation (was the audience reached? what was the effect?.
Answer: Public relations as a process (RACE).
◍ •check slides.
Answer: The similarities and differences among public relations,
advertising, marketing, journalism
◍ Accredited in Public Relations (APR).
Answer: Credential awarded by PRsA and other UAb affiliates to those who
have demonstrated competency in the knowledge, skills and abilities
required to practice public relations effectively.
◍ Astrotrufing.
Answer: The deceptive practice of presenting an orchestrated marketing or
public relations campaign in the guise of unsolicited comments from
members of the public.
, ◍ •Account executive.
Answer: The job title of the key liaison person between a public relations
firm and a client
◍•
P. T Barnum.
Answer: Who is credited with inventing the "Pseudo-Event"
◍ •1.Plan2.Create3.Implement4. Assess5.Evolve6. Discover.
Answer: The steps in the PR process (their names)
◍ Authenticity.
Answer: The degree to which one communicates reliably, accurately and
true to his or her own character and the character of the organization that he
or she represents.
◍ Conversational Voice.
Answer: An authentic, engaging and natural style of communication that
publics perceive to be personable.
◍ Crowdsource.
Answer: To obtain information or input into a particular task or project by
enlisting the services of a number of people, either paid or unpaid, typically
via the internet.
◍ Deontological Ethics.
Answer: System of decision-making that focuses on the moral principles of
duty and rules.
◍ Distributed Public Relations.
Answer: Intentional practice of sharing public relations responsibilities
among a broad cross section of an organization's members or employees,
particularly in an online context.
◍ •A line manager delegates authority, sets goals, hires staff, and makes
policiesA staff manager has no direct authority but indirectly influences
others work.