MGT 6311 Final ACTUAL EXAM LATEST UPDATE THIS YEAR QUESTIONS AN DETAILED ANSWERS.pdf

56% of videos made in the last year are less than X minutes long


2 minutes;
this also comes from platforms like Twitter and Instagram having limits


Americans check their phones X times a day or every Y minutes


80x/day or every 12 minutes


AR/VR


for example, launch an app in store to see how a product would look on you, in your home


beacon technology will be used to deliver X digital coupons in store in 2020


1.6 billion

,Best practice for Facebook videos


Set expectations (content) e.g. in comments, title


Keep it short (<60 seconds)


Hyper optimize the first 4-5 seconds


Select your thumbnail wisely


Include CTAs


best practices in mobile marketing


avoid spam - get permission
relevance - target the buyer in their journey
Easy Interaction -limit user tasks
Addressability -personalization w/o feeling like violating data privacy preferences
Geo-Targeting -location specific marketing; make it more relevant
Integration -complement other marketing activities

, best practices on other social platforms for video


Consider platform capabilities/constraints:
Length
Sound § Aspect ratio
Optimize (keywords & hashtags)
CTAs


Contemplate user behaviors on the platform e.g. LinkedIn better for B2B than other platforms