ADOBE CERTIFIED EXPERT -
MARKETO ENGAGE BUSINESS
PRACTITIONER EXPERT
CERTIFICATION ACTUAL EXAM PAPER
2026 QUESTIONS WITH ANSWERS
GRADED A+
◍ Marketing automation platforms do NOT have which functionality?.
Answer: Host your organization's website
◍ Marketing automation platforms DO have which functionality?.
Answer: Score leads, Host landing pages, Segment your database
◍ John received multiple complaints from Sales Directors about the quality of
MQLs. The Sales team shared that the 80% of the MQLs are of poor quality
and not sales ready. What are the two steps that John must complete in order
fix the lead scoring model? (Choose two.)- Reduce the scores of all behavior
scoring programs by 10 points.- Improve scoring logics to prevent the
wrong leads coming to sales.- Stop using Demographic score for 3 months
to see if this helps in improving the quality of MQLs.- Look closely at high
scoring leads that didn't turn into opportunities..
Answer: - Improve scoring logics to prevent the wrong leads coming to
sales.- Look closely at high scoring leads that didn't turn into opportunities.
◍ In the Used by tap of a program, an Adobe Marketo Engage marketer can
see where the program is referenced. What is a good example of reference
of PROGRAM A?- A smart campaign in PROGRAM B has the filter
Member of Program: PROGRAM A- A smart campaign in PROGRAM B
, has the filter Filled out Form: PROGRAM
A. form- A Program Performance report in Analytics includes PROGRAM
A.
Answer: A smart campaign in PROGRAM B has the filter Member of
Program: PROGRAM A
◍ A marketer has been asked to create an interesting moment to track when a
person has an opportunity opend. Which Interesting Moment Type should
be used?- E-Mail- Web- Milenstone.
Answer: Milenstone
◍ ACM Inc.'s Adobe Marketo Engage admin is partnering with their data
science team to map their data to their data warehouse. In order to
successfully map in the right data, the data scientist is asking for the REST
API names of the Marketo field needing to be mapped over. Where are to
places the Adobe Marketo Engage admin can go to find the field API
names? (Choose two.)- A list of all field API names lives in the Database
section as a System Smart List.- A list of all field API names lives under the
Web Services section in Admin.- They can click into each individual field in
the Field Manager section in Admin to find the field API name.- A list of all
field API names can be exported out of the Field Management section in
Admin..
Answer: - They can click into each individual field in the Field Manager
section in Admin to find the field API name.- A list of all field API names
can be exported out of the Field Management section in Admin.
◍ An Adobe Marketo Engage Export is building a preference center, in which
she uses the Person field Consent History. Every time a person changes their
consent status, a smart campaign uses a Change Data Value flow step to
create a consent audit trail. Why would she inclued the token
{{lead.Consent History}} along with the new consent information in the
New Value of the flow step?- To append the old value to any new
information she adds.- To indicate which field the Change Data Value flow
step should update- To make sure the old value is correctly stored in the
, activity history.
Answer: To append the old value to any new information she adds.
◍ Which is NOT a reason to gate content for middle-funnel stage buyers?.
Answer: To give away more information
◍ The unsubscribe rate of Marketing Emails at ACME Corporation is very
high. The email recipients are complaining about receiving multiple emails
in a short span of time. The Marketing Operations Head of ACME
Corporation would like to define the process on Adobe Marketo Engage to
ensure they are not over-communicating. However, the monthly newsletter
with an A/B test should bypass any communication restrictions. Which two
options would be done in this scenario? (Choose two.)- Disable
Communication Limit in the newsletter Email Program- Disable
Communication Limit in Smart Campaign- Enable Global Communication
Limits under Admin Section- Enable Global Communication Limits under
Email Module of Admin Section.
Answer: - Disable Communication Limit in the newsletter Email Program-
Enable Global Communication Limits under Admin Section
◍ Which are some reasons to gate content for middle-funnel stage buyers?.
Answer: To learn which visitors are most likely to make a purchase, To
collect data about your prospects, To generate better quality leads for the
sales team
◍ A user of Adobe Marketo Engage inserted an embedded form into their
company's website. In order to test, they sent themselves an email
containing a link to the landing page. Upon clicking the link and viewing the
landing page, they discover the form prefill does not work. What is the
reason for this failure?- Form Prefill will only work when using the form
embed code on a landing page.- The wrong embed code type was selected-
Form Prefill is only meant to work when the form is used in Marketo
landing page via the Insert Element option..
Answer: Form Prefill is only meant to work when the form is used in
Marketo landing page via the Insert Element option.
, ◍ The marketing team is not creating Live Event programs anymore, though
they did in the past. How would the admin ensure that the Live Events
channel is not accidentally used for new programs?- Remove/Uncheck
"Success" from any program status in Live Event channel.- Hide the Live
Events channel.- Delete the Live Events channel..
Answer: Hide the Live Events channel.
◍ Which feature must a non-operational email have?.
Answer: An unsubscribe link
◍ What is considered an 'Open'.
Answer: When images are downloaded in an email and a Marketo tracking
pixel loads
◍ An organization is setting up a lead scoring model. In a joint
Marketing/Sales workshop, scoring elements have been agreed and the
MQL threshold has been set to 50 represent?- The lead is ready for Sales to
follow-up with.- The lead fits the ideal Customer Profile.- The lead is
interacting with content..
Answer: The lead is ready for Sales to follow-up with.
◍ Bhasker is using a Person Performance report with Opportunity columns to
get a feel for which lead sources are converting to opportunities at the
highest rate. He uses the Setup tab to group leads by Registration Source
Type, and incluedes leads created at All Time. When the report loads, he is
confused because it does not incluede a row for Tradeshow leads. He is
certain his team mombers acquired lists from Traideshows this year and
imported them into Adobe Marketo Engage programs of the Tradeshow
channel. Why did Bhaskar's report NOT incluede a row for Tradeshow
leads?- The Registration Source Type field is only set for leads created
through Adobe Marketo Engage forms.- Tradeshow is not possible value for
the Registration Source Type field.- These people are filtered out of results
due to filters on the Smart List tab..
Answer: Tradeshow is not possible value for the Registration Source Type
field.
MARKETO ENGAGE BUSINESS
PRACTITIONER EXPERT
CERTIFICATION ACTUAL EXAM PAPER
2026 QUESTIONS WITH ANSWERS
GRADED A+
◍ Marketing automation platforms do NOT have which functionality?.
Answer: Host your organization's website
◍ Marketing automation platforms DO have which functionality?.
Answer: Score leads, Host landing pages, Segment your database
◍ John received multiple complaints from Sales Directors about the quality of
MQLs. The Sales team shared that the 80% of the MQLs are of poor quality
and not sales ready. What are the two steps that John must complete in order
fix the lead scoring model? (Choose two.)- Reduce the scores of all behavior
scoring programs by 10 points.- Improve scoring logics to prevent the
wrong leads coming to sales.- Stop using Demographic score for 3 months
to see if this helps in improving the quality of MQLs.- Look closely at high
scoring leads that didn't turn into opportunities..
Answer: - Improve scoring logics to prevent the wrong leads coming to
sales.- Look closely at high scoring leads that didn't turn into opportunities.
◍ In the Used by tap of a program, an Adobe Marketo Engage marketer can
see where the program is referenced. What is a good example of reference
of PROGRAM A?- A smart campaign in PROGRAM B has the filter
Member of Program: PROGRAM A- A smart campaign in PROGRAM B
, has the filter Filled out Form: PROGRAM
A. form- A Program Performance report in Analytics includes PROGRAM
A.
Answer: A smart campaign in PROGRAM B has the filter Member of
Program: PROGRAM A
◍ A marketer has been asked to create an interesting moment to track when a
person has an opportunity opend. Which Interesting Moment Type should
be used?- E-Mail- Web- Milenstone.
Answer: Milenstone
◍ ACM Inc.'s Adobe Marketo Engage admin is partnering with their data
science team to map their data to their data warehouse. In order to
successfully map in the right data, the data scientist is asking for the REST
API names of the Marketo field needing to be mapped over. Where are to
places the Adobe Marketo Engage admin can go to find the field API
names? (Choose two.)- A list of all field API names lives in the Database
section as a System Smart List.- A list of all field API names lives under the
Web Services section in Admin.- They can click into each individual field in
the Field Manager section in Admin to find the field API name.- A list of all
field API names can be exported out of the Field Management section in
Admin..
Answer: - They can click into each individual field in the Field Manager
section in Admin to find the field API name.- A list of all field API names
can be exported out of the Field Management section in Admin.
◍ An Adobe Marketo Engage Export is building a preference center, in which
she uses the Person field Consent History. Every time a person changes their
consent status, a smart campaign uses a Change Data Value flow step to
create a consent audit trail. Why would she inclued the token
{{lead.Consent History}} along with the new consent information in the
New Value of the flow step?- To append the old value to any new
information she adds.- To indicate which field the Change Data Value flow
step should update- To make sure the old value is correctly stored in the
, activity history.
Answer: To append the old value to any new information she adds.
◍ Which is NOT a reason to gate content for middle-funnel stage buyers?.
Answer: To give away more information
◍ The unsubscribe rate of Marketing Emails at ACME Corporation is very
high. The email recipients are complaining about receiving multiple emails
in a short span of time. The Marketing Operations Head of ACME
Corporation would like to define the process on Adobe Marketo Engage to
ensure they are not over-communicating. However, the monthly newsletter
with an A/B test should bypass any communication restrictions. Which two
options would be done in this scenario? (Choose two.)- Disable
Communication Limit in the newsletter Email Program- Disable
Communication Limit in Smart Campaign- Enable Global Communication
Limits under Admin Section- Enable Global Communication Limits under
Email Module of Admin Section.
Answer: - Disable Communication Limit in the newsletter Email Program-
Enable Global Communication Limits under Admin Section
◍ Which are some reasons to gate content for middle-funnel stage buyers?.
Answer: To learn which visitors are most likely to make a purchase, To
collect data about your prospects, To generate better quality leads for the
sales team
◍ A user of Adobe Marketo Engage inserted an embedded form into their
company's website. In order to test, they sent themselves an email
containing a link to the landing page. Upon clicking the link and viewing the
landing page, they discover the form prefill does not work. What is the
reason for this failure?- Form Prefill will only work when using the form
embed code on a landing page.- The wrong embed code type was selected-
Form Prefill is only meant to work when the form is used in Marketo
landing page via the Insert Element option..
Answer: Form Prefill is only meant to work when the form is used in
Marketo landing page via the Insert Element option.
, ◍ The marketing team is not creating Live Event programs anymore, though
they did in the past. How would the admin ensure that the Live Events
channel is not accidentally used for new programs?- Remove/Uncheck
"Success" from any program status in Live Event channel.- Hide the Live
Events channel.- Delete the Live Events channel..
Answer: Hide the Live Events channel.
◍ Which feature must a non-operational email have?.
Answer: An unsubscribe link
◍ What is considered an 'Open'.
Answer: When images are downloaded in an email and a Marketo tracking
pixel loads
◍ An organization is setting up a lead scoring model. In a joint
Marketing/Sales workshop, scoring elements have been agreed and the
MQL threshold has been set to 50 represent?- The lead is ready for Sales to
follow-up with.- The lead fits the ideal Customer Profile.- The lead is
interacting with content..
Answer: The lead is ready for Sales to follow-up with.
◍ Bhasker is using a Person Performance report with Opportunity columns to
get a feel for which lead sources are converting to opportunities at the
highest rate. He uses the Setup tab to group leads by Registration Source
Type, and incluedes leads created at All Time. When the report loads, he is
confused because it does not incluede a row for Tradeshow leads. He is
certain his team mombers acquired lists from Traideshows this year and
imported them into Adobe Marketo Engage programs of the Tradeshow
channel. Why did Bhaskar's report NOT incluede a row for Tradeshow
leads?- The Registration Source Type field is only set for leads created
through Adobe Marketo Engage forms.- Tradeshow is not possible value for
the Registration Source Type field.- These people are filtered out of results
due to filters on the Smart List tab..
Answer: Tradeshow is not possible value for the Registration Source Type
field.
