ADOBE CERTIFIED EXPERT -
MARKETO ENGAGE BUSINESS
PRACTITIONER EXPERT
CERTIFICATION CERTIFICATION
SCRIPT 2026 QUESTIONS WITH
SOLUTIONS GRADED A+
◍ What assets can be shared between Workspaces?.
Answer: Email templates, Landing page templates, Models (including
revenue models), Smart campaigns, smart lists, segmentations
◍ Which two columns on the Program Performance Report are calculated
using acquisition program?
A. New Names
B. Total Members
C. Revenue per New Name
D. Cost per Member (USD)
E. Cost per New Name (USD)
F. Revenue per Member (USD).
Answer: A, E
◍ A marketer ran a program and did not assign a program status with success.
The marketer now wants to run a program performance report to find the
cost per success for the program.What will occur?
A. The report will return an error for cost per success.
B. The report will return a null value for cost per success.
C. The report will identify the last program status as a success and calculate
based on that.
, D. The report will identify the first program status as a success and calculate
based on that..
Answer: B
◍ What items can be cloned from one Workspace to another?.
Answer: Programs, emails, landing pages, forms
◍ What are the possible values for Registration Source Type? (a system field).
Answer: List import, Salesforce.com, Web form fillout, Sales email, Web
service API, New person, Munchkin API, Social app, Event partner
◍ How do you edit qualification rules in a smart campaign?.
Answer: Click "schedule" tab and then "edit settings"; can change
communication limits here and whether someone can go once, every time or
once every # days/weeks/months through the smart campaign
◍ Why would you use a People by Status report?.
Answer: To review how well people are being moved through the marketing
and sales process by checking how many appear in each Person Status value
every month
◍ Is Form Pre-Fill enabled by default?.
Answer: Yes
◍ A marketing manager is running a landing page A/B test and wants to know
which of the two pages had the best conversion rate.Which report should be
used?
A. Form Conversion Report
B. Event Registration Report
C. Landing Page Activity Report
D. Landing Page Performance Report.
Answer: D
◍ At which levels can you disable Form Pre-fill?.
Answer: Admin level, landing page level, form level
◍ A marketing manager recently launched a landing page with the following
, URL: go.marketo.com/Pricing. The manager is keeping the page content the
same, but wants to update the URL to go.marketo.com/Product-Costs.How
should this update be done?
A. Edit URL Settings
B. Enable Personalized URLs
C. Open URL Builder in Admin
D. Generate a private preview URL.
Answer: A
◍ What happens to Form Pre-fill when you try to embed a form on your own
page (non-Marketo landing page or website)?.
Answer: You cannot use Form Pre-fill (it will not work)
◍ A marketer has a field on a form where a lead can indicate products of
interest. The corresponding field in the CRM contains product codes, but the
marketer wants to display the full product names on the form.What should
the marketer do?
A. Use a custom Visibility Rule to change the picklist items
B. Use Mask Input to change the display value of the picklist items
C. Use a different Display Value and Stored Value in the picklist items
D. Use Progressive Profiling to change the display value of the picklist
items.
Answer: C
◍ A marketer wants to launch a new gated asset on a company website using a
Marketo embedded form. Which functionality is used for Marketo
embedded forms?
A. reCAPTCHA
B. Form Pre-fill
C. Progressive Profiling
D. Suppress Competitor form fills.
Answer: C
◍ What does Input Masking do on a Marketo form?.
Answer: It restricts input from a user; if you want the user to enter
, information in a specific format (like a phone number) that is when you
would use Input Masking
◍ A marketing manager has some leads in the database that have not opened
emails in the past six months. The marketing manager wants to reset their
scores to 0. Which solution would work to reset their score to 0?
A. Smart Campaign with a flow step - CHANGE PROGRAM SUCCESS =
0
B. Smart Campaign with a flow step - CHANGE SCORE, New Value = 0
C. Smart List with a flow step - CHANGE DATA VALUE, New Value = 0
D. Smart Campaign with a flow step - Add to system list "Unscored leads".
Answer: B
◍ A marketing and sales organization has a service level agreement (SLA) in
place that requires sales to follow up on an assigned lead within 24 hours of
receiving a notification. If a follow-up does not occur within 48 hours, a
reminder notification is sent to them.Which set of flow setup steps should be
used to accomplish the reminder notification?
A. Wait, Send Alert
B. Wait, Send Email
C. Wait, Add interesting moment
D. Wait, Change Program Status, send Alert.
Answer: A
◍ A lead has reached a specific lead score and is then marked as sales ready.
Where is this indicated?
A. Lead Status
B. A flag in Admin
C. Email Permission
D. Lead Owner Comments.
Answer: A
◍ A content marketing manager has 1000 leads in an engagement program,
110 of which have exhausted all the content. The content marketing
manager recently completed a new white paper and has added the new
MARKETO ENGAGE BUSINESS
PRACTITIONER EXPERT
CERTIFICATION CERTIFICATION
SCRIPT 2026 QUESTIONS WITH
SOLUTIONS GRADED A+
◍ What assets can be shared between Workspaces?.
Answer: Email templates, Landing page templates, Models (including
revenue models), Smart campaigns, smart lists, segmentations
◍ Which two columns on the Program Performance Report are calculated
using acquisition program?
A. New Names
B. Total Members
C. Revenue per New Name
D. Cost per Member (USD)
E. Cost per New Name (USD)
F. Revenue per Member (USD).
Answer: A, E
◍ A marketer ran a program and did not assign a program status with success.
The marketer now wants to run a program performance report to find the
cost per success for the program.What will occur?
A. The report will return an error for cost per success.
B. The report will return a null value for cost per success.
C. The report will identify the last program status as a success and calculate
based on that.
, D. The report will identify the first program status as a success and calculate
based on that..
Answer: B
◍ What items can be cloned from one Workspace to another?.
Answer: Programs, emails, landing pages, forms
◍ What are the possible values for Registration Source Type? (a system field).
Answer: List import, Salesforce.com, Web form fillout, Sales email, Web
service API, New person, Munchkin API, Social app, Event partner
◍ How do you edit qualification rules in a smart campaign?.
Answer: Click "schedule" tab and then "edit settings"; can change
communication limits here and whether someone can go once, every time or
once every # days/weeks/months through the smart campaign
◍ Why would you use a People by Status report?.
Answer: To review how well people are being moved through the marketing
and sales process by checking how many appear in each Person Status value
every month
◍ Is Form Pre-Fill enabled by default?.
Answer: Yes
◍ A marketing manager is running a landing page A/B test and wants to know
which of the two pages had the best conversion rate.Which report should be
used?
A. Form Conversion Report
B. Event Registration Report
C. Landing Page Activity Report
D. Landing Page Performance Report.
Answer: D
◍ At which levels can you disable Form Pre-fill?.
Answer: Admin level, landing page level, form level
◍ A marketing manager recently launched a landing page with the following
, URL: go.marketo.com/Pricing. The manager is keeping the page content the
same, but wants to update the URL to go.marketo.com/Product-Costs.How
should this update be done?
A. Edit URL Settings
B. Enable Personalized URLs
C. Open URL Builder in Admin
D. Generate a private preview URL.
Answer: A
◍ What happens to Form Pre-fill when you try to embed a form on your own
page (non-Marketo landing page or website)?.
Answer: You cannot use Form Pre-fill (it will not work)
◍ A marketer has a field on a form where a lead can indicate products of
interest. The corresponding field in the CRM contains product codes, but the
marketer wants to display the full product names on the form.What should
the marketer do?
A. Use a custom Visibility Rule to change the picklist items
B. Use Mask Input to change the display value of the picklist items
C. Use a different Display Value and Stored Value in the picklist items
D. Use Progressive Profiling to change the display value of the picklist
items.
Answer: C
◍ A marketer wants to launch a new gated asset on a company website using a
Marketo embedded form. Which functionality is used for Marketo
embedded forms?
A. reCAPTCHA
B. Form Pre-fill
C. Progressive Profiling
D. Suppress Competitor form fills.
Answer: C
◍ What does Input Masking do on a Marketo form?.
Answer: It restricts input from a user; if you want the user to enter
, information in a specific format (like a phone number) that is when you
would use Input Masking
◍ A marketing manager has some leads in the database that have not opened
emails in the past six months. The marketing manager wants to reset their
scores to 0. Which solution would work to reset their score to 0?
A. Smart Campaign with a flow step - CHANGE PROGRAM SUCCESS =
0
B. Smart Campaign with a flow step - CHANGE SCORE, New Value = 0
C. Smart List with a flow step - CHANGE DATA VALUE, New Value = 0
D. Smart Campaign with a flow step - Add to system list "Unscored leads".
Answer: B
◍ A marketing and sales organization has a service level agreement (SLA) in
place that requires sales to follow up on an assigned lead within 24 hours of
receiving a notification. If a follow-up does not occur within 48 hours, a
reminder notification is sent to them.Which set of flow setup steps should be
used to accomplish the reminder notification?
A. Wait, Send Alert
B. Wait, Send Email
C. Wait, Add interesting moment
D. Wait, Change Program Status, send Alert.
Answer: A
◍ A lead has reached a specific lead score and is then marked as sales ready.
Where is this indicated?
A. Lead Status
B. A flag in Admin
C. Email Permission
D. Lead Owner Comments.
Answer: A
◍ A content marketing manager has 1000 leads in an engagement program,
110 of which have exhausted all the content. The content marketing
manager recently completed a new white paper and has added the new
