ADOBE CERTIFIED EXPERT -
MARKETO ENGAGE BUSINESS
PRACTITIONER EXPERT
CERTIFICATION COMPREHENSIVE
STUDY GUIDE 2026 FULL QUESTIONS
AND SOLUTIONS GRADED A+
◍ 1. You are running a webinar that requires tracking registration and
attendance. Which program type should you use?A) Engagement ProgramB)
Email ProgramC) Default ProgramD) Event Program.
Answer: D) Event Program
◍ What's the right channel for a program tracking submissions on your
contact-us company page?
A. Web form
B. Website
C. Nurture
D. Operational.
Answer: A
◍ Which program type is best suited for capturing gated content conversions
(e.g., a "Contact Us" form or a whitepaper download) on a corporate
website?A) Drip NurtureB) EngagementC) Default.
Answer: C) Default
◍ A marketing manager wants to import a new list into an already approved
Email Program. Why does the import fail?A) The program has already been
approved. B) Marketo does not accept .csv files.C) Too many people have
, already been added..
Answer: A) The program has already been approved.
◍ What is the maximum file size limit for images and documents uploaded to
the Marketo Design Studio?A) 15MBB) 50MBC) 100MB.
Answer: C) 100MB
◍ A marketing manager wants to hide the "Phone" field on a global form if the
visitor has already provided their phone number in a previous session.
Which feature should they use?A) Progressive ProfilingB) Form
Pre-fillingC) Input MaskingD) Visibility Rules.
Answer: A) Progressive Profiling
◍ What would be the appropriate success status in a webinar program?
A. Didn't attend
B. Unsubscribed
C. Attended on demand
D. Invited.
Answer: C
◍ Which statement accurately describes the difference between Smart Lists
and Static Lists? (Select two)A) Smart Lists are populated by list imports
only.B) Smart Lists dynamically query people based on filters.C) Static
Lists are populated by manual imports or flow steps and do not change
automatically.D) Static Lists cannot be used in Smart Campaigns..
Answer: B) Smart Lists dynamically query people based on filters.C) Static
Lists are populated by manual imports or flow steps and do not change
automatically.
◍ Which type of A/B test would you run if you want to test different CTAs on
your email body?
A. Date/time
B. From address
C. Whole email
D. Subject line.
Answer: C
,◍ Which file types are valid for lead list imports? (Select two)A) .CSV B)
.TXT (tab-delimited)C) .XLSXD) .JSON.
Answer: A) .CSVB) .TXT (tab-delimited)
◍ To score "Vice Presidents" as +10 and "Executives" as +20 within a scoring
model, which type of scoring category is being used?A) BehavioralB)
DemographicC) SegmentationD) Relative.
Answer: B) Demographic (Correct - Job title is a demographic attribute.)
◍ How do you apply personalization to an email so it displays the recipient's
first name?A) Apply dynamic snippetsB) Use a Smart CampaignC) Insert
Lead Tokens (e.g., {{lead.First Name}})D) Configure Period Costs.
Answer: C) Insert Lead Tokens (e.g., {{lead.First Name}})
◍ 6. Which of the following is a requirement for a "Head Start" email in an
Email Program?A) It must be a triggered email.B) It must be sent to at least
10,000 people.C) The email must be scheduled at least 12 hours in advance..
Answer: C) The email must be scheduled at least 12 hours in advance.
◍ An engagement program stream can include... (choose all that apply)
A. Emails
B. Default programs
C. Event programs
D. Smart campaigns
E. Email Send programs
F. Forms.
Answer: A, B, C
◍ You activated a smart campaign to update the lead status of a group of 500
records in your database. Now you want to deactivate the campaign while
it's running, as you realized something was wrong with your set up. Which
of the following approaches should you take?
A. Delete the smart campaign
B. Archive the smart campaign
C. Abort the smart campaign
, D. Any of the above.
Answer: C
◍ What program type would you need to apply to a Marketo program
containing your company's lead scoring rules?
A. Web form
B. Event
C. Smart program
D. Operational.
Answer: D
◍ Which of the following assets can NOT be cloned?
A. Forms
B. Landing pages
C. Images
D. Emails.
Answer: C
◍ True of false: A lead can be acquired by one single program only..
Answer: True
◍ True of false: In order for the Acquisition Program to work automatically,
all assets (forms, lists) should be local, not global..
Answer: True
◍ A person can become a member of a program by... (choose all that apply)
A. Attending a webinar synced with the program
B. Filling out a form that's contained in the program
C. Updating acquisition program in the lead record
D. All of the above.
Answer: A, B
◍ An engagement program contains 150 records in its only stream, 25 of
which have exhausted all the content. If a marketer adds an invitation to the
company's next webinar at the very top of the stream, how many leads will
receive the content at the next cast, assuming there are no deliverability
MARKETO ENGAGE BUSINESS
PRACTITIONER EXPERT
CERTIFICATION COMPREHENSIVE
STUDY GUIDE 2026 FULL QUESTIONS
AND SOLUTIONS GRADED A+
◍ 1. You are running a webinar that requires tracking registration and
attendance. Which program type should you use?A) Engagement ProgramB)
Email ProgramC) Default ProgramD) Event Program.
Answer: D) Event Program
◍ What's the right channel for a program tracking submissions on your
contact-us company page?
A. Web form
B. Website
C. Nurture
D. Operational.
Answer: A
◍ Which program type is best suited for capturing gated content conversions
(e.g., a "Contact Us" form or a whitepaper download) on a corporate
website?A) Drip NurtureB) EngagementC) Default.
Answer: C) Default
◍ A marketing manager wants to import a new list into an already approved
Email Program. Why does the import fail?A) The program has already been
approved. B) Marketo does not accept .csv files.C) Too many people have
, already been added..
Answer: A) The program has already been approved.
◍ What is the maximum file size limit for images and documents uploaded to
the Marketo Design Studio?A) 15MBB) 50MBC) 100MB.
Answer: C) 100MB
◍ A marketing manager wants to hide the "Phone" field on a global form if the
visitor has already provided their phone number in a previous session.
Which feature should they use?A) Progressive ProfilingB) Form
Pre-fillingC) Input MaskingD) Visibility Rules.
Answer: A) Progressive Profiling
◍ What would be the appropriate success status in a webinar program?
A. Didn't attend
B. Unsubscribed
C. Attended on demand
D. Invited.
Answer: C
◍ Which statement accurately describes the difference between Smart Lists
and Static Lists? (Select two)A) Smart Lists are populated by list imports
only.B) Smart Lists dynamically query people based on filters.C) Static
Lists are populated by manual imports or flow steps and do not change
automatically.D) Static Lists cannot be used in Smart Campaigns..
Answer: B) Smart Lists dynamically query people based on filters.C) Static
Lists are populated by manual imports or flow steps and do not change
automatically.
◍ Which type of A/B test would you run if you want to test different CTAs on
your email body?
A. Date/time
B. From address
C. Whole email
D. Subject line.
Answer: C
,◍ Which file types are valid for lead list imports? (Select two)A) .CSV B)
.TXT (tab-delimited)C) .XLSXD) .JSON.
Answer: A) .CSVB) .TXT (tab-delimited)
◍ To score "Vice Presidents" as +10 and "Executives" as +20 within a scoring
model, which type of scoring category is being used?A) BehavioralB)
DemographicC) SegmentationD) Relative.
Answer: B) Demographic (Correct - Job title is a demographic attribute.)
◍ How do you apply personalization to an email so it displays the recipient's
first name?A) Apply dynamic snippetsB) Use a Smart CampaignC) Insert
Lead Tokens (e.g., {{lead.First Name}})D) Configure Period Costs.
Answer: C) Insert Lead Tokens (e.g., {{lead.First Name}})
◍ 6. Which of the following is a requirement for a "Head Start" email in an
Email Program?A) It must be a triggered email.B) It must be sent to at least
10,000 people.C) The email must be scheduled at least 12 hours in advance..
Answer: C) The email must be scheduled at least 12 hours in advance.
◍ An engagement program stream can include... (choose all that apply)
A. Emails
B. Default programs
C. Event programs
D. Smart campaigns
E. Email Send programs
F. Forms.
Answer: A, B, C
◍ You activated a smart campaign to update the lead status of a group of 500
records in your database. Now you want to deactivate the campaign while
it's running, as you realized something was wrong with your set up. Which
of the following approaches should you take?
A. Delete the smart campaign
B. Archive the smart campaign
C. Abort the smart campaign
, D. Any of the above.
Answer: C
◍ What program type would you need to apply to a Marketo program
containing your company's lead scoring rules?
A. Web form
B. Event
C. Smart program
D. Operational.
Answer: D
◍ Which of the following assets can NOT be cloned?
A. Forms
B. Landing pages
C. Images
D. Emails.
Answer: C
◍ True of false: A lead can be acquired by one single program only..
Answer: True
◍ True of false: In order for the Acquisition Program to work automatically,
all assets (forms, lists) should be local, not global..
Answer: True
◍ A person can become a member of a program by... (choose all that apply)
A. Attending a webinar synced with the program
B. Filling out a form that's contained in the program
C. Updating acquisition program in the lead record
D. All of the above.
Answer: A, B
◍ An engagement program contains 150 records in its only stream, 25 of
which have exhausted all the content. If a marketer adds an invitation to the
company's next webinar at the very top of the stream, how many leads will
receive the content at the next cast, assuming there are no deliverability
