ADOBE CERTIFIED EXPERT -
MARKETO ENGAGE BUSINESS
PRACTITIONER EXPERT
CERTIFICATION FINAL TEST 2026
QUESTIONS WITH CORRECT
ANSWERS GRADED A+
◍ on Marketo servers.
Answer: Where are Marketo landing pages hosted?
◍ Forms, rectangles, images.
Answer: What items do landing pages contain?
◍ TRUE.
Answer: TRUE or FALSEFor best deliverability, emails should use tables
for layout instead of CSS.
◍ Segment.
Answer: Custom subsets of data, AKA data filtered by rules that you create.
They enable you to identify subsets of visitors based on characteristics or
website interactions.
◍ FALSE: It's not recommended.
Answer: TRUE or FALSEIt's recommended to repeat your site navigation in
a Marketo Landing page.
◍ Details from hidden fields on a form.
Answer: What does the URL builder allow you to capture?
◍ Property Sheet in the Landing page designer.
, Answer: What tool do you use to control the appearance of elements on a
landing page
◍ Progressive profiling is used to capture additional new information for a
lead..
Answer: What is progressive profiling used for?
◍ Visitor Segment Container.
Answer: Every visit and page view of visitors in specified time frame. Used
for multisession analysis because it includes every session after the criteria
are met. Changes are based on date range.
◍ Visit Segment Container.
Answer: Captures behavior for entire session after criteria are met. Most
commonly used container because it captures behaviors for the entire
session once the rule is met. Lets you define which visits you want to
include or exclude in building and applying a segment.
◍ TRUE.
Answer: TRUE or FALSEA single Marketo Form can be used on multiple
Marketo Landing pages?
◍ Hit Segment Container.
Answer: Captures server call or hit-level data and isolates behavior within a
particular site section or for a variable that changes values during a visit.
Lets you identify specific clicks and page views where a condition is true,
letting you view a single tracking code or isolate behavior within a
particular section of your site.
◍ FALSE.
Answer: TRUE or FALSEA person who fills out the same Marketo form
multiple times using the same email address will have multiple lead records
created in Marketo.
◍ TRUE.
Answer: TRUE or FALSEYou can personalize an email to display the name
of the lead using a lead token.
, ◍ Send a Text version as well.
Answer: If sending an HTML email, it is also a best practice to...
◍ It must be approved.
Answer: In order for an email to be used in a Smart Campaign...
◍ Logic Group Segment Container.
Answer: Lets you provide a separate container within the segment rules to
filter entities that aren't based on hierarchy. For example, you may want to
provide a container nested within the segment that filters based on visitor.
◍ FALSE.
Answer: TRUE or FALSELeads who have unsubscribed will not receive
operational emails.
◍ Traffic Sources Report.
Answer: Gives insight into how people are getting to your site and what they
do on the site after getting there.
◍ Referrer Dimension.
Answer: A dimension in the Traffic Sources report that helps you
understand domains/URLs used before a person visited your site.
◍ Referring Domain Dimension.
Answer: A dimension in the Traffic Sources report that shows the domains
that referred customers to the site. Uses LTA.
◍ Campaign Report.
Answer: Helps you understand campaign effectiveness at the most granular
level.
◍ Landing Pages.
Answer: To which Program asset can you addMarketo's social media
sharing tools?
◍ FALSE: social media tools can be added to landing pages, but not emails..
Answer: TRUE or FALSESocial media sharing tools cannot be added to
landing pages.
MARKETO ENGAGE BUSINESS
PRACTITIONER EXPERT
CERTIFICATION FINAL TEST 2026
QUESTIONS WITH CORRECT
ANSWERS GRADED A+
◍ on Marketo servers.
Answer: Where are Marketo landing pages hosted?
◍ Forms, rectangles, images.
Answer: What items do landing pages contain?
◍ TRUE.
Answer: TRUE or FALSEFor best deliverability, emails should use tables
for layout instead of CSS.
◍ Segment.
Answer: Custom subsets of data, AKA data filtered by rules that you create.
They enable you to identify subsets of visitors based on characteristics or
website interactions.
◍ FALSE: It's not recommended.
Answer: TRUE or FALSEIt's recommended to repeat your site navigation in
a Marketo Landing page.
◍ Details from hidden fields on a form.
Answer: What does the URL builder allow you to capture?
◍ Property Sheet in the Landing page designer.
, Answer: What tool do you use to control the appearance of elements on a
landing page
◍ Progressive profiling is used to capture additional new information for a
lead..
Answer: What is progressive profiling used for?
◍ Visitor Segment Container.
Answer: Every visit and page view of visitors in specified time frame. Used
for multisession analysis because it includes every session after the criteria
are met. Changes are based on date range.
◍ Visit Segment Container.
Answer: Captures behavior for entire session after criteria are met. Most
commonly used container because it captures behaviors for the entire
session once the rule is met. Lets you define which visits you want to
include or exclude in building and applying a segment.
◍ TRUE.
Answer: TRUE or FALSEA single Marketo Form can be used on multiple
Marketo Landing pages?
◍ Hit Segment Container.
Answer: Captures server call or hit-level data and isolates behavior within a
particular site section or for a variable that changes values during a visit.
Lets you identify specific clicks and page views where a condition is true,
letting you view a single tracking code or isolate behavior within a
particular section of your site.
◍ FALSE.
Answer: TRUE or FALSEA person who fills out the same Marketo form
multiple times using the same email address will have multiple lead records
created in Marketo.
◍ TRUE.
Answer: TRUE or FALSEYou can personalize an email to display the name
of the lead using a lead token.
, ◍ Send a Text version as well.
Answer: If sending an HTML email, it is also a best practice to...
◍ It must be approved.
Answer: In order for an email to be used in a Smart Campaign...
◍ Logic Group Segment Container.
Answer: Lets you provide a separate container within the segment rules to
filter entities that aren't based on hierarchy. For example, you may want to
provide a container nested within the segment that filters based on visitor.
◍ FALSE.
Answer: TRUE or FALSELeads who have unsubscribed will not receive
operational emails.
◍ Traffic Sources Report.
Answer: Gives insight into how people are getting to your site and what they
do on the site after getting there.
◍ Referrer Dimension.
Answer: A dimension in the Traffic Sources report that helps you
understand domains/URLs used before a person visited your site.
◍ Referring Domain Dimension.
Answer: A dimension in the Traffic Sources report that shows the domains
that referred customers to the site. Uses LTA.
◍ Campaign Report.
Answer: Helps you understand campaign effectiveness at the most granular
level.
◍ Landing Pages.
Answer: To which Program asset can you addMarketo's social media
sharing tools?
◍ FALSE: social media tools can be added to landing pages, but not emails..
Answer: TRUE or FALSESocial media sharing tools cannot be added to
landing pages.
