ADOBE CERTIFIED EXPERT -
MARKETO ENGAGE BUSINESS
PRACTITIONER EXPERT
CERTIFICATION PRACTICE
EXAMINATION 2026 QUESTIONS
WITH ANSWERS GRADED A+
◍ What is the size limit for images and files uploaded to Marketo?A) 10MBB)
25MBC) 50MBD) 100MB.
Answer: D
◍ If you want to employ both an overall score and a behavior score in a smart
campaign, what action should you take.
Answer: Create separate flow actions
◍ Which of the following is not true about changing the value of a tag.
Answer: Tag values can only be changed when not in use
◍ A smart campaign consists of which of the following elements.
Answer: Smart List, Flow, Schedule
◍ Tracking known user activity across multiple domains.
Answer: is possible if the user fills out a form or clicks a link in an email
that directs to each domain
◍ one way to de-duplicate your database is to.
Answer: use the merge leads functionality
◍ The "Remove from flow" action is used to.
Answer: stop a lead from progressing in a smart campaign
,◍ What is a prerequisite for using dynamic content?a. Emails are activeb. An
approved snippetc. An approved segmentationd. Activity log tracking is
active.
Answer: c. An approved segmentation
◍ Which three steps should a marketer use to make an unsubscribe page
appear in the reader's local language?a. Update the individual languages and
set your defaultb. Create a smart list for each preferred languagec. Create a
segmentation for language with a segment for each preferred languaged.
Create the content block on the landing page as dynamic, selecting the
preferred language segmentatione. Create the content block on the landing
page as dynamic, selecting the preferred language smart list for each
language.
Answer: c,d,a
◍ Which of the following are valid type of tokens? (Choose all that apply)a.
Calendar fileb. Datec. Textd. Score.
Answer: a,b,c.d
◍ If you set up tokens at the folder level, what type of token will you see on
any program within that folder?a. Local Tokenb. Inherited Tokenc.
Overridden Tokend. Lead Token.
Answer: b
◍ What type of data will you find in a leads activity log.
Answer: the activity type, and the campaign responsible for the activity
◍ Which of the following items define how many times a lead runs through
the flow steps in a smart campaign.
Answer: Qualification Rules
◍ What always precedes the name of a program token?a. my.b. lead.c.
company.d. system..
Answer: a
◍ You can use tokens in which of the following? (Choose all that apply)a.
, Flow actionsb. Smart listsc. Emailsd. Landing pages.
Answer: a,c,d
◍ Which type of token would you use if you wanted to populate the current
date in an email?a. Program tokenb. Personalization tokenc. System token.
Answer: c
◍ Where in Marketo do you define segments that can be used in emails.
Answer: Lead Database
◍ Which types of activities are NOT visible In the leads activity log.
Answer: Smart list qualification
◍ In which of the following situations would you use dynamic content instead
of a token? (Choose all that apply)a. Multiple languages in an emailb.
Adding the person's first name in the emailc. Using a regional unsubscribe
footerd. Display different images for each person's industrye. Including the
person's account manager's contact information.
Answer: a,c,d
◍ True or false: You can make both landing pages and emails dynamic..
Answer: TRUE
◍ How do you add an additional tag value to an existing tag type.
Answer: Go to admin>Tags>New>Add New Tag Value
◍ Which of the following is NOT a way that anonymous leads are generated.
Answer: Uploading a lead without an email address
◍ True or false: A lead can belong to more than one segment within a
segmentation..
Answer: FALSE
◍ Which of the following is not a commonly used segmentation?a. Industryb.
Languagec. Product Interestsd. Region.
Answer: c
◍ Which grouping only indicates actual roles that users may be assigned.
Answer: Analytics user, Marketing user, Standard user, and API role
, ◍ Which of the following types of assets can be made dynamic? (Choose all
that apply)a. Emailsb. Landing Pagesc. Snippetsd. Formse. Images.
Answer: a,b,c
◍ You have a segmentation for Industry with three segments (priority 1:
Healthcare, priority 2: Government, priority 3: Education). One person you
are emailing does not have an Industry populated. Which content version
will they see?a. Healthcareb. Governmentc. Educationd. Default.
Answer: d
◍ Snippets can be used in which of the following assets? (Choose all that
apply)a. Formsb. Landing Pagesc. Emailsd. Images.
Answer: b,c
◍ Which of the following is a good use of a static snippet?a. Regional address
footerb. Business unit-specific unsubscribe informationc. Privacy policy
languaged. Regional social media links.
Answer: c
◍ Which of the following best practices will improve your email
deliverability.
Answer: SPF and DKIM
◍ How can you determine which leads filled out the form on a specific landing
page?a. Create a Landing Page Performance Reportb. Create a form
submission list in the Design Studioc. Create a smart list using the filter
'Filled out form' with the constraint of 'Web page'd. Create a smart list using
the filter 'Visited Web Page' with the constraint of 'Form = true".
Answer: c
◍ Which of the following channel types would you use if creating a new
program for lead nurture.
Answer: Engagement
◍ When sending an HTML email it is best practice to do which of the
following.
MARKETO ENGAGE BUSINESS
PRACTITIONER EXPERT
CERTIFICATION PRACTICE
EXAMINATION 2026 QUESTIONS
WITH ANSWERS GRADED A+
◍ What is the size limit for images and files uploaded to Marketo?A) 10MBB)
25MBC) 50MBD) 100MB.
Answer: D
◍ If you want to employ both an overall score and a behavior score in a smart
campaign, what action should you take.
Answer: Create separate flow actions
◍ Which of the following is not true about changing the value of a tag.
Answer: Tag values can only be changed when not in use
◍ A smart campaign consists of which of the following elements.
Answer: Smart List, Flow, Schedule
◍ Tracking known user activity across multiple domains.
Answer: is possible if the user fills out a form or clicks a link in an email
that directs to each domain
◍ one way to de-duplicate your database is to.
Answer: use the merge leads functionality
◍ The "Remove from flow" action is used to.
Answer: stop a lead from progressing in a smart campaign
,◍ What is a prerequisite for using dynamic content?a. Emails are activeb. An
approved snippetc. An approved segmentationd. Activity log tracking is
active.
Answer: c. An approved segmentation
◍ Which three steps should a marketer use to make an unsubscribe page
appear in the reader's local language?a. Update the individual languages and
set your defaultb. Create a smart list for each preferred languagec. Create a
segmentation for language with a segment for each preferred languaged.
Create the content block on the landing page as dynamic, selecting the
preferred language segmentatione. Create the content block on the landing
page as dynamic, selecting the preferred language smart list for each
language.
Answer: c,d,a
◍ Which of the following are valid type of tokens? (Choose all that apply)a.
Calendar fileb. Datec. Textd. Score.
Answer: a,b,c.d
◍ If you set up tokens at the folder level, what type of token will you see on
any program within that folder?a. Local Tokenb. Inherited Tokenc.
Overridden Tokend. Lead Token.
Answer: b
◍ What type of data will you find in a leads activity log.
Answer: the activity type, and the campaign responsible for the activity
◍ Which of the following items define how many times a lead runs through
the flow steps in a smart campaign.
Answer: Qualification Rules
◍ What always precedes the name of a program token?a. my.b. lead.c.
company.d. system..
Answer: a
◍ You can use tokens in which of the following? (Choose all that apply)a.
, Flow actionsb. Smart listsc. Emailsd. Landing pages.
Answer: a,c,d
◍ Which type of token would you use if you wanted to populate the current
date in an email?a. Program tokenb. Personalization tokenc. System token.
Answer: c
◍ Where in Marketo do you define segments that can be used in emails.
Answer: Lead Database
◍ Which types of activities are NOT visible In the leads activity log.
Answer: Smart list qualification
◍ In which of the following situations would you use dynamic content instead
of a token? (Choose all that apply)a. Multiple languages in an emailb.
Adding the person's first name in the emailc. Using a regional unsubscribe
footerd. Display different images for each person's industrye. Including the
person's account manager's contact information.
Answer: a,c,d
◍ True or false: You can make both landing pages and emails dynamic..
Answer: TRUE
◍ How do you add an additional tag value to an existing tag type.
Answer: Go to admin>Tags>New>Add New Tag Value
◍ Which of the following is NOT a way that anonymous leads are generated.
Answer: Uploading a lead without an email address
◍ True or false: A lead can belong to more than one segment within a
segmentation..
Answer: FALSE
◍ Which of the following is not a commonly used segmentation?a. Industryb.
Languagec. Product Interestsd. Region.
Answer: c
◍ Which grouping only indicates actual roles that users may be assigned.
Answer: Analytics user, Marketing user, Standard user, and API role
, ◍ Which of the following types of assets can be made dynamic? (Choose all
that apply)a. Emailsb. Landing Pagesc. Snippetsd. Formse. Images.
Answer: a,b,c
◍ You have a segmentation for Industry with three segments (priority 1:
Healthcare, priority 2: Government, priority 3: Education). One person you
are emailing does not have an Industry populated. Which content version
will they see?a. Healthcareb. Governmentc. Educationd. Default.
Answer: d
◍ Snippets can be used in which of the following assets? (Choose all that
apply)a. Formsb. Landing Pagesc. Emailsd. Images.
Answer: b,c
◍ Which of the following is a good use of a static snippet?a. Regional address
footerb. Business unit-specific unsubscribe informationc. Privacy policy
languaged. Regional social media links.
Answer: c
◍ Which of the following best practices will improve your email
deliverability.
Answer: SPF and DKIM
◍ How can you determine which leads filled out the form on a specific landing
page?a. Create a Landing Page Performance Reportb. Create a form
submission list in the Design Studioc. Create a smart list using the filter
'Filled out form' with the constraint of 'Web page'd. Create a smart list using
the filter 'Visited Web Page' with the constraint of 'Form = true".
Answer: c
◍ Which of the following channel types would you use if creating a new
program for lead nurture.
Answer: Engagement
◍ When sending an HTML email it is best practice to do which of the
following.
