ADPR EXAM 2 ACTUAL EXAM SCRIPT 2026
FULL QUESTIONS AND CORRECT ANSWERS
GRADED A+
●● Information that is collected for the first time from original sources
is called ________ research.
secondary
market
primary
quantitative
government. Answer: Primary
●● The advertising agency analyzed all media relevant to the client's
target market. Not surprisingly, the agency found that women in their
target market were heavy readers of health-related magazines, such as
Prevention and Health. However, they also found that these women were
heavy readers of shelter magazines, such as Better Homes and Gardens
and House Beautiful. What kind of research did the agency conduct?
concept testing
message development
evaluation research
media research
consumer insight. Answer: media research
, ●● In a(n) ________ sample, each person in a population has an equal
chance of being selected to be in the sample.
random
aided
selected
unaided
observed. Answer: random
●● Secondary research is information that has been collected and
published by someone else.
True
False. Answer: true
●● The path to a purchase decision varies depending on the type of
product and the buying situation.
True
False. Answer: true
●● The basic driving forces that motivate us to do something are called
________.
desires
wants
FULL QUESTIONS AND CORRECT ANSWERS
GRADED A+
●● Information that is collected for the first time from original sources
is called ________ research.
secondary
market
primary
quantitative
government. Answer: Primary
●● The advertising agency analyzed all media relevant to the client's
target market. Not surprisingly, the agency found that women in their
target market were heavy readers of health-related magazines, such as
Prevention and Health. However, they also found that these women were
heavy readers of shelter magazines, such as Better Homes and Gardens
and House Beautiful. What kind of research did the agency conduct?
concept testing
message development
evaluation research
media research
consumer insight. Answer: media research
, ●● In a(n) ________ sample, each person in a population has an equal
chance of being selected to be in the sample.
random
aided
selected
unaided
observed. Answer: random
●● Secondary research is information that has been collected and
published by someone else.
True
False. Answer: true
●● The path to a purchase decision varies depending on the type of
product and the buying situation.
True
False. Answer: true
●● The basic driving forces that motivate us to do something are called
________.
desires
wants
