ADPR EXAM 2 COMPREHENSIVE EXAMINATION TEST 2026 VERIFIED QUESTIONS AND ANSWERS GRADED A+

ADPR EXAM 2 COMPREHENSIVE
EXAMINATION TEST 2026 VERIFIED
QUESTIONS AND ANSWERS GRADED A+

●● If I buy 3 different allotments, each with a daily effective circulation
of 25,000, how many total GRPs do I have for the 3 allotments if my
total market population is50,000?
a. 1.5
b. 50
c. 150
d. 160
e. 500. Answer: c


●● What is the correct calculation for GI (gross impressions)?
a. GRPs(gross rating points) x reach
b. Cost per impression/ GRPs(gross rating points)
c. Reach x frequency
d. GRPs(gross rating points) x DEC (daily effective circulation).
Answer: d


●● If I know that I want to buy 50 GRPs worth of outdoor advertising
and the population for my target market is 200,000, what should my
daily effective circulation (DEC)amount to?

, a. 50,000
b. 200,000
c. 20,000
d. 100,000. Answer: d


●● If have an allotment that gave me 200 GRPs comprised of 10
outdoor ads, each costing $5,000, what would be my cost per GRP?
a. .25
b. 25
c. 250
d. 2500. Answer: c


●● If I have 300 GRPs worth of outdoor advertising with a daily
effective circulation of360,000, how many weekly gross impressions am
I getting?
a. 75,600,000
b. 7,560,000
c. 7,560,000,000
d. 756,000,000. Answer: d


●● If I spent $20,000 on an allotment and it was giving me 21,000,000
gross impressions(GI) on a weekly basis, what is my cost per 1,000
(GI)?