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Exam (elaborations)

ADPR EXAM 2 EXAMS SET 2026 FULL SOLUTION VIEW AHEAD QUESTIONS AND ANSWERS GRADED A+

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ADPR EXAM 2 EXAMS SET 2026 FULL SOLUTION VIEW AHEAD QUESTIONS AND ANSWERS GRADED A+

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ADPR
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ADPR

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ADPR EXAM 2 EXAMS SET 2026 FULL
SOLUTION VIEW AHEAD QUESTIONS AND
ANSWERS GRADED A+

●● Print Reach %. Answer: (TM circulation / TM population) x 100


●● Print GRPs. Answer: Reach % x Number of ads


●● Print Cost per GRP. Answer: Total cost / GRP


●● Print Weighted CPM. Answer: (Cost / TM circulation) x 1000


●● TV Rating. Answer: (Audience/ Total households that own TV) x
100


●● TV Share (popularity). Answer: (Audience/ Total Households with
TV on) x 100


●● TV GRP. Answer: Rating x number of spots


●● TV $ per GRP. Answer: Total Cost/ GRPs
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