MGT 8803 Exam V Marketing
Study online at https://quizlet.com/_e83jrt
1. A marketing strategy: specifies a target market
and a related marketing
- specifies a target market and a related marketing mix.
mix.
- provides a focused but narrow picture of what a firm
will do in some market.
- is a whole-company plan.includes two interrelated
parts--product mix and product development.
- includes the marketing mix, but does not specify
customers.
2. Extreme Boards, a manufacturer of high performance external market environ-
snowboard, carefully developed a strategy for moving ment
into South America. The strategy had poor results after
an economic recession rapidly decreased consumer
spending in recreational products in most of its South
American markets, demonstrating the influence of the
_____ on marketing strategy.
- technology
- cultural values
- customer behaviors
- external market environment
- competitive environment
- internal company factors
- government intervention
3. Which of the following would be a variable in psy- lifestyle
chographic profiling (developing a customer persona). values
Check all answers that apply (may be more than one) attitudes
personality
- lifestyle
, MGT 8803 Exam V Marketing
Study online at https://quizlet.com/_e83jrt
- values
- brand loyalty
- attitudes
- personality
- marital status
4. The total stream of purchases that a customer can con- customer lifetime value
tribute to the firm over the length of the firm-customer
relationship is referred to as?
- customer whole value
- customer estimated value
- customer lifetime value
- customer satisfaction value
- customer worth
5. Which of the following is a key function of "positioning" To provide a reason why
in marketing campaigns the customer should buy
the product.
- To provide a reason why the customer should buy the
product.
- To divert the customer's attention from the product's
flaws.
- To override the customer's previous mindset.
- To distract the customer from considering a competi-
tor's product.
6. Creating differentiation (uniqueness in the minds of Product
the customer) applies specifically to which compo- Price
nent(s) of the marketing mix? Check all that apply. Base
your answer on class discussion during video confer-
ences.
, MGT 8803 Exam V Marketing
Study online at https://quizlet.com/_e83jrt
- Product
- Price
- Place
- Promotion
7. A differentiated product may be unique in the market- If it satisfies customer
place but it will only be successful under which of the needs
following circumstances.
- If it satisfies customer needs
- If the price difference is minimal
- If the brand can be classified as aspirational
- Differentiated products will always be successful
8. Controllable variables that the marketer has to create Marketing Mix
and harvest demand are referred to as the
- Competitive Offering
- Marketing Mix
- The 4 C's
- Value Proposition
9. Which ONE of the following is NOT a criteria for deter- Members of the segment
mining market segments? should be in the same so-
cio-economic class
- Members of the segments should be homogeneous
along at least one important customer dimension
- The segment should be large enough to be profitable
- The segmenting dimensions should be useful in iden-
tifying specific customers and in designing the appro-
priate marketing mix
- Members of the segment should respond in a similar
way to the same marketing offer
Study online at https://quizlet.com/_e83jrt
1. A marketing strategy: specifies a target market
and a related marketing
- specifies a target market and a related marketing mix.
mix.
- provides a focused but narrow picture of what a firm
will do in some market.
- is a whole-company plan.includes two interrelated
parts--product mix and product development.
- includes the marketing mix, but does not specify
customers.
2. Extreme Boards, a manufacturer of high performance external market environ-
snowboard, carefully developed a strategy for moving ment
into South America. The strategy had poor results after
an economic recession rapidly decreased consumer
spending in recreational products in most of its South
American markets, demonstrating the influence of the
_____ on marketing strategy.
- technology
- cultural values
- customer behaviors
- external market environment
- competitive environment
- internal company factors
- government intervention
3. Which of the following would be a variable in psy- lifestyle
chographic profiling (developing a customer persona). values
Check all answers that apply (may be more than one) attitudes
personality
- lifestyle
, MGT 8803 Exam V Marketing
Study online at https://quizlet.com/_e83jrt
- values
- brand loyalty
- attitudes
- personality
- marital status
4. The total stream of purchases that a customer can con- customer lifetime value
tribute to the firm over the length of the firm-customer
relationship is referred to as?
- customer whole value
- customer estimated value
- customer lifetime value
- customer satisfaction value
- customer worth
5. Which of the following is a key function of "positioning" To provide a reason why
in marketing campaigns the customer should buy
the product.
- To provide a reason why the customer should buy the
product.
- To divert the customer's attention from the product's
flaws.
- To override the customer's previous mindset.
- To distract the customer from considering a competi-
tor's product.
6. Creating differentiation (uniqueness in the minds of Product
the customer) applies specifically to which compo- Price
nent(s) of the marketing mix? Check all that apply. Base
your answer on class discussion during video confer-
ences.
, MGT 8803 Exam V Marketing
Study online at https://quizlet.com/_e83jrt
- Product
- Price
- Place
- Promotion
7. A differentiated product may be unique in the market- If it satisfies customer
place but it will only be successful under which of the needs
following circumstances.
- If it satisfies customer needs
- If the price difference is minimal
- If the brand can be classified as aspirational
- Differentiated products will always be successful
8. Controllable variables that the marketer has to create Marketing Mix
and harvest demand are referred to as the
- Competitive Offering
- Marketing Mix
- The 4 C's
- Value Proposition
9. Which ONE of the following is NOT a criteria for deter- Members of the segment
mining market segments? should be in the same so-
cio-economic class
- Members of the segments should be homogeneous
along at least one important customer dimension
- The segment should be large enough to be profitable
- The segmenting dimensions should be useful in iden-
tifying specific customers and in designing the appro-
priate marketing mix
- Members of the segment should respond in a similar
way to the same marketing offer
