SMPS CPSM ACTUAL CERTIFICATION TEST
2026 QUESTIONS WITH SOLUTIONS
GRADED A+
● Action-Confirming Research. Answer: Research performed after an
action has been taken and hypothesis developed
● Primary Research. Answer: Proprietary research that you conduct
yourself.
● Secondary Research. Answer: Research that comes from a source
different from the originating source of the information
● Quantitative Research. Answer: Research of measurable properties
and their relationships.
● Qualitative Research. Answer: Research aimed at gathering an in-
depth understanding of behavior and the reasons behind it.
● Hypothesis. Answer: A general or specific proposal or conjecture,
typically based on experience and working knowledge, used to guide
research and/or accepted as a highly probably outcome until proven
otherwise
, ● Contemporary Data. Answer: Any data still relevant enough to be
considered current
● Historical Data. Answer: Research conducted in the past that may
inform why something exists in the form it does currently
● Market Forces. Answer: The external forces that impact the areas in
which a firm seeks to do work
● Porters Five Forces Model. Answer: A framework analyzing the
external forces that impact a market. Considers the bargaining power of
buyers, bargaining power of suppliers, threat of new competitors, threat
of substitute products or services, and rivalry among existing
competitors
● EPISTLE/PESTLE Model. Answer: Method of analyzing market
forces that examines the economic, political, international, socio-
cultural, technological, legal, and environmental factors that might affect
a firm
● Causation. Answer: A predictive relationship between two variables,
where one causes the other
● Correlation. Answer: A statistical relationship between two variables
2026 QUESTIONS WITH SOLUTIONS
GRADED A+
● Action-Confirming Research. Answer: Research performed after an
action has been taken and hypothesis developed
● Primary Research. Answer: Proprietary research that you conduct
yourself.
● Secondary Research. Answer: Research that comes from a source
different from the originating source of the information
● Quantitative Research. Answer: Research of measurable properties
and their relationships.
● Qualitative Research. Answer: Research aimed at gathering an in-
depth understanding of behavior and the reasons behind it.
● Hypothesis. Answer: A general or specific proposal or conjecture,
typically based on experience and working knowledge, used to guide
research and/or accepted as a highly probably outcome until proven
otherwise
, ● Contemporary Data. Answer: Any data still relevant enough to be
considered current
● Historical Data. Answer: Research conducted in the past that may
inform why something exists in the form it does currently
● Market Forces. Answer: The external forces that impact the areas in
which a firm seeks to do work
● Porters Five Forces Model. Answer: A framework analyzing the
external forces that impact a market. Considers the bargaining power of
buyers, bargaining power of suppliers, threat of new competitors, threat
of substitute products or services, and rivalry among existing
competitors
● EPISTLE/PESTLE Model. Answer: Method of analyzing market
forces that examines the economic, political, international, socio-
cultural, technological, legal, and environmental factors that might affect
a firm
● Causation. Answer: A predictive relationship between two variables,
where one causes the other
● Correlation. Answer: A statistical relationship between two variables
