2026 QUESTIONS AND SOLUTIONS
GRADED A+
●● 2. - 4. Match the Advertising Persuasive Technique with the Appeals
To:
2. Ethos A. emotion
3. Logos B. reason, facts
4. Pathos C. credibility and character
Answer: C
B
A
●● Which of the following is an INTRINSIC motivation?
A. Achievement B. Conformity C. Image D. Self-Acceptance E. Power
Answer: D
●● Which of the following is an EXTRINSIC value:
A. Affiliation
B. Benevolence
C. Community Feeling
D. Financial Success
,E. Universalism
Answer: D
●● The use of persuasive techniques in advertising dates back to the
"Rhetorical Triangle" developed by:
A. Aristotle B. Plato C. Descartes D. Socrates E. Nietzsche
Answer: A
●● Food companies using marketing that states NO HORMONES are
using:
A. Associative advertising (we all do this)
B. Anti-advertising (none of us do this)
C. Implicative advertising (we don't - so they must)
D. Spin advertising (we do it - but they do it more)
E. None of the above
Answer: C
●● Advertising, especially of a biased or misleading nature, used to
promote or publicize a particular cause or
point of view is called _________________ .
A. Advertising B. Marketing C. Vulgarity D. Spin E. Propaganda
Answer: E
,●● What is the home country of our guest speaker Juanfra DeVillena?
A. Brazil B. Peru C. Argentina D. Chile E. Venezuela
Answer: B
●● Juanfra DeVillena said he got interested in food processing when
someone brought a variety
of ___________ to his family's New Year's Eve party.
A. Apple products B. Breads C. Canned-goods D. Desserts E. Eggs
Answer: C
●● During college in his home country, Juanfra DeVillena's father
moved his family to ________.
Juanfra took a class in Basic English with small children in this country.
A. USA B. Israel C. Turkey D. Mexico E. Canada`
Answer: B
●● What did Juanfra DeVillena say his cultural concept of all of
America was before he came here?
A. Cowboys
B. Winter Snow
C. California Sun
D. Shopping Mall
E. South Beach (Miami)
, Answer: E
●● What did Juanfra DeVillena say was the cultural difference between
Americans and Latinos when it
comes to responding to superiors when asked something you don't
know?
A. in Latino culture you should tell them "I don't know"
B. in Latino culture you say nothing
C. in American culture you should tell them "I don't know"
D. in American culture you just make something up
E. in American culture you make the person ask the question another
way
Answer: C
●● What did Juanfra DeVillena say was the cultural difference between
Americans and Latinos when they
offer you food?
A. Latinos expect you to refuse it, Americans assume you will take it
B. Latinos expect you to offer food to them, after they offer it to you
C. It's OK to tell a Latino you don't want it, they will take no offense
D. Never say NO when an American offers you food, they will be
offended
E. Never say NO when a Latino offers you food, they will be offended