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1. What is the total number of Maisons (houses) under the
LVMH group umbrella?
A) 50
B) 75
C) 100
D) 125
Correct Answer: B
Rationale: LVMH is composed of 75 distinctive Maisons across its
six business sectors, as outlined in the INSIDE LVMH curriculum .
2. Which business sector generates the highest share of
revenues for LVMH?
A) Wines & Spirits
B) Perfumes & Cosmetics
C) Fashion & Leather Goods
D) Selective Retailing
Correct Answer: C
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,Rationale: The Fashion & Leather Goods sector, including
flagships like Louis Vuitton and Christian Dior, consistently
accounts for the largest portion of the Group's revenue .
3. What are the four core values of LVMH?
A) Quality, Heritage, Prestige, Luxury
B) Innovation & Creativity, Excellence, Entrepreneurial Spirit,
Commitment
C) Sustainability, Diversity, Profitability, Growth
D) Craftsmanship, Service, Exclusivity, Leadership
Correct Answer: B
Rationale: The four fundamental values that guide the Group's
actions are: Innovation & Creativity, Excellence, Entrepreneurial
Spirit, and Commitment .
4. Which was the first perfume launched in 1947 by Christian
Dior?
A) J'adore
B) Sauvage
C) Poison
D) Miss Dior
Correct Answer: D
Rationale: Miss Dior was the inaugural fragrance created by
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,Christian Dior and launched alongside the "New Look" collection
in 1947 .
5. In the context of LVMH's LIFE 360 strategy, what does
"LIFE" stand for?
A) Luxury Innovation & Fashion Excellence
B) LVMH Initiatives For the Environment
C) Leadership in Fashion & Ethics
D) Long-term Investment in Future Ecosystems
Correct Answer: B
Rationale: LIFE 360 stands for LVMH Initiatives For the
Environment, the Group's strategic program for environmental
transformation structured around four main pillars .
6. By what percentage did LVMH reduce its direct greenhouse
gas emissions (Scopes 1 & 2) ahead of its 2026 goal?
A) 25%
B) 40%
C) 55%
D) 70%
Correct Answer: C
Rationale: The Group achieved a 55% reduction in Scope 1 and
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, Scope 2 emissions by 2025, meeting its 2026 target two years
early .
7. Which Maison is known for its "Bovine Regenerative
Agriculture" program, focusing on sustainable leather
sourcing?
A) Christian Dior
B) Fendi
C) Louis Vuitton
D) Loewe
Correct Answer: C
Rationale: Louis Vuitton was recognized by the LIFE 360 Awards
for its regenerative livestock program aimed at restoring
biodiversity for leather production .
8. What is the name of the traceability platform implemented
by Dior that links raw materials to the finished product?
A) TRACE
B) LVMH AURA
C) Digital Passport
D) One Route
Correct Answer: A
Rationale: Christian Dior Couture launched "TRACE," an end-to-
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