AESC2050 EXAM 2 EXAM SCRIPT 2026
COMPLETE QUESTIONS AND CORRECT
ANSWERS GRADED A+
●● 2. - 4. Match the Advertising Persuasive Technique with the Appeals
To:
2. Ethos A. emotion
3. Logos B. reason, facts
4. Pathos C. credibility and character
Answer: C
B
A
●● Which of the following is an INTRINSIC motivation?
A. Achievement B. Conformity C. Image D. Self-Acceptance E. Power
Answer: D
●● Which of the following is an EXTRINSIC value:
A. Affiliation
B. Benevolence
C. Community Feeling
D. Financial Success
,E. Universalism
Answer: D
●● The use of persuasive techniques in advertising dates back to the
"Rhetorical Triangle" developed by:
A. Aristotle B. Plato C. Descartes D. Socrates E. Nietzsche
Answer: A
●● Food companies using marketing that states NO HORMONES are
using:
A. Associative advertising (we all do this)
B. Anti-advertising (none of us do this)
C. Implicative advertising (we don't - so they must)
D. Spin advertising (we do it - but they do it more)
E. None of the above
Answer: C
●● Advertising, especially of a biased or misleading nature, used to
promote or publicize a particular cause or
point of view is called _________________ .
A. Advertising B. Marketing C. Vulgarity D. Spin E. Propaganda
Answer: E
, ●● What is the home country of our guest speaker Juanfra DeVillena?
A. Brazil B. Peru C. Argentina D. Chile E. Venezuela
Answer: B
●● Juanfra DeVillena said he got interested in food processing when
someone brought a variety
of ___________ to his family's New Year's Eve party.
A. Apple products B. Breads C. Canned-goods D. Desserts E. Eggs
Answer: C
●● During college in his home country, Juanfra DeVillena's father
moved his family to ________.
Juanfra took a class in Basic English with small children in this country.
A. USA B. Israel C. Turkey D. Mexico E. Canada`
Answer: B
●● What did Juanfra DeVillena say his cultural concept of all of
America was before he came here?
A. Cowboys
B. Winter Snow
C. California Sun
D. Shopping Mall
E. South Beach (Miami)
COMPLETE QUESTIONS AND CORRECT
ANSWERS GRADED A+
●● 2. - 4. Match the Advertising Persuasive Technique with the Appeals
To:
2. Ethos A. emotion
3. Logos B. reason, facts
4. Pathos C. credibility and character
Answer: C
B
A
●● Which of the following is an INTRINSIC motivation?
A. Achievement B. Conformity C. Image D. Self-Acceptance E. Power
Answer: D
●● Which of the following is an EXTRINSIC value:
A. Affiliation
B. Benevolence
C. Community Feeling
D. Financial Success
,E. Universalism
Answer: D
●● The use of persuasive techniques in advertising dates back to the
"Rhetorical Triangle" developed by:
A. Aristotle B. Plato C. Descartes D. Socrates E. Nietzsche
Answer: A
●● Food companies using marketing that states NO HORMONES are
using:
A. Associative advertising (we all do this)
B. Anti-advertising (none of us do this)
C. Implicative advertising (we don't - so they must)
D. Spin advertising (we do it - but they do it more)
E. None of the above
Answer: C
●● Advertising, especially of a biased or misleading nature, used to
promote or publicize a particular cause or
point of view is called _________________ .
A. Advertising B. Marketing C. Vulgarity D. Spin E. Propaganda
Answer: E
, ●● What is the home country of our guest speaker Juanfra DeVillena?
A. Brazil B. Peru C. Argentina D. Chile E. Venezuela
Answer: B
●● Juanfra DeVillena said he got interested in food processing when
someone brought a variety
of ___________ to his family's New Year's Eve party.
A. Apple products B. Breads C. Canned-goods D. Desserts E. Eggs
Answer: C
●● During college in his home country, Juanfra DeVillena's father
moved his family to ________.
Juanfra took a class in Basic English with small children in this country.
A. USA B. Israel C. Turkey D. Mexico E. Canada`
Answer: B
●● What did Juanfra DeVillena say his cultural concept of all of
America was before he came here?
A. Cowboys
B. Winter Snow
C. California Sun
D. Shopping Mall
E. South Beach (Miami)
