Corporate Strategy – Lecture Notes _ Study Material
Corporate Strategy – Lecture Notes _ Study Material.pdf
Corporate Strategy – Lecture Notes _ Study Material.pdf
● Corporate Strategy – Lecture
Notes / Study Material
Guidehttps://www.stuvia.com/dashboard!@_)#*)(@$)($@*($@)($@*_
Corporate Strategy – Lecture Notes _ Study Material.pdf
Corporate Strategy – Lecture Notes _ Study Material.pdf
Corporate Strategy – Lecture Notes _ Study Material.pdf
, Corporate strategy Corporate strategy.pdf Corporate strategy.pdf
Business Unit Strategy The search for competitive advantage within a single industry, market, or line of
business.
Corporate Strategy The search for value and competitive advantages through participation in several
different industries and markets.
Vertical integration -Movement into adjacent markets by a firm along its own value chain. -Movement in
the direction of raw materials is backward integration. -Movement in the direction of
sales, service, or warranty operations is forward integration.
Horizontal Diversification The movement into an adjacent, or unrelated, market that is not along a firm's own
value chain.
Moving along value chain: Vertical Backward integration
Forward integration
Moving along value chain : horizontal Diversification
Alliances
2 ways to diversify 1.) go at it almond (greenfield)
2.) buy your way in (acquisition)
Corporate strategy.pdf Corporate strategy.pdf Corporate strategy.pdf
Corporate Strategy – Lecture Notes _ Study Material.pdf
Corporate Strategy – Lecture Notes _ Study Material.pdf
● Corporate Strategy – Lecture
Notes / Study Material
Guidehttps://www.stuvia.com/dashboard!@_)#*)(@$)($@*($@)($@*_
Corporate Strategy – Lecture Notes _ Study Material.pdf
Corporate Strategy – Lecture Notes _ Study Material.pdf
Corporate Strategy – Lecture Notes _ Study Material.pdf
, Corporate strategy Corporate strategy.pdf Corporate strategy.pdf
Business Unit Strategy The search for competitive advantage within a single industry, market, or line of
business.
Corporate Strategy The search for value and competitive advantages through participation in several
different industries and markets.
Vertical integration -Movement into adjacent markets by a firm along its own value chain. -Movement in
the direction of raw materials is backward integration. -Movement in the direction of
sales, service, or warranty operations is forward integration.
Horizontal Diversification The movement into an adjacent, or unrelated, market that is not along a firm's own
value chain.
Moving along value chain: Vertical Backward integration
Forward integration
Moving along value chain : horizontal Diversification
Alliances
2 ways to diversify 1.) go at it almond (greenfield)
2.) buy your way in (acquisition)
Corporate strategy.pdf Corporate strategy.pdf Corporate strategy.pdf
