MBA 600 EXAM 2 QUESTIONS WITH
ACCURATE ANSWERS
accessory equipment correct answer does not become part of the
final physical product but is used in production or office activities
business products correct answer purchased on the basis of an
organization's goals and objectives
business services correct answer intangible products that many
organizations use in their operations
component parts correct answer become part of the physical
product and are either finished items ready for assembly or
products that need little processing before assembly
Convenience products correct answer Relatively inexpensive,
frequently purchased items for which buyers exert minimal
purchasing effort
depth of product mix correct answer the average number of
different products offered in each product line
early adopters correct answer choose new products carefully and
are viewed as people who are in-the-know by those in the
remaining adopter categories
early majority correct answer adopt just prior to average person
innovators correct answer First adopters of new products because
they enjoy trying new products and don't mind taking risks
installations correct answer Facilities, such as office buildings and
warehouses, and major equipment that are nonportable
Expensive and intended to be used for a considerable length of
time
issues marketer must consider correct answer how to allocate
resources, whether personal selling is needed, and the level of
ACCURATE ANSWERS
accessory equipment correct answer does not become part of the
final physical product but is used in production or office activities
business products correct answer purchased on the basis of an
organization's goals and objectives
business services correct answer intangible products that many
organizations use in their operations
component parts correct answer become part of the physical
product and are either finished items ready for assembly or
products that need little processing before assembly
Convenience products correct answer Relatively inexpensive,
frequently purchased items for which buyers exert minimal
purchasing effort
depth of product mix correct answer the average number of
different products offered in each product line
early adopters correct answer choose new products carefully and
are viewed as people who are in-the-know by those in the
remaining adopter categories
early majority correct answer adopt just prior to average person
innovators correct answer First adopters of new products because
they enjoy trying new products and don't mind taking risks
installations correct answer Facilities, such as office buildings and
warehouses, and major equipment that are nonportable
Expensive and intended to be used for a considerable length of
time
issues marketer must consider correct answer how to allocate
resources, whether personal selling is needed, and the level of
