Kin 3802 Exam 2 Test Questions with
Correct Answers 2025-2026 Edition.
What are sponsorships? - Answer A mutually beneficial relationship for yhr acquisition of
rights to affiliate or directly associate with a product or event to desire benefits related to that
affiliation or association
financial sponsor
inclined sponsors
How do they benefit a sport event? - Answer Provides a platform for brands to showcase
their values and commitment to the sport, community, and fanbase
What happens in each segment of the triangle? - Answer Event, Sponsors, and Fans
Identify which part is taking place in a given scenario. - Answer 1. The event delivers the
opportunity to attract fans and provide exposure for potential sponsors
2. Fans seek entertainment from the event and are exposed to the various promotional
activities during an event
3. Sponsors exploit the opportunity to leverage fans through what we call borrowed equity, or
marketing through sport
Sponsors- what does each type provide? - Answer Financial, In-Kind, Media & Influence, and
Promotional
What is the difference between each type of sponsorship? - Answer Financial Sponsors- the
most common sponsorship, represents the exchange of money for benefits that are typically
outlined in your sponsorship agreement
(cast sponsors, hole sponsors, food sponsors, beverage cart sponsor)
In-Kind Sponsors- this type of sponsorship is beneficial to both parties because event
management can secure good and services, and the sponsor does not have a monetary
obligation (gift bags/basket giveaways, volunteering, food & beverage)
Media & Influence Sponsorship- when looking for media sponsors, should secure outlets that
share the same demographics as your events' target market
(Snoop Dog- Olympics)
, Identify sponsorship needs. - Answer Ask, increase, enhance, extend, leverage, build, offer,
increase, generate, and offer
Sponsorship Proposal Elements - Answer 1. Cover letter- focus on tailored benefits for
specific partners
2. Description of the Event & Program- location, duration, size, media plan, promotional
elements, and demographic profile
3. Sponsor's Benefits- what you are offering to help them achieve marketing goals
4. Sponsorship Investment Amount- should show what the investment would be, possible levels
of sponsorship
5. Deadline for Decision- indicate when you need a decision to be made
RIO - Answer Return on Investments relates to the idea of tangible benefits because it asks
pardons to recall the sponsors
ROO - Answer Return on Objectives measures the achievement of goals and objectives and
are a viable alternative to ROI
Integrated Marketing Communication - Answer Creates a symphony of promotional efforts
that work in concert, linking all promotional pieces
5 Components of Promotional Mix 5.2 - Answer Advertising, Personal Selling, Sponsorship,
Sales Promotions, and Publicity
Why do sports events use celebrities/influencers as sponsors? - Answer
Benefits of media influencers - Answer
Identify different marketing research techniques - Answer Internal Data, Syndicated Data,
Surveys, Personal Interviews and Focus Groups, Social Media Research, Participant Observation,
Mystery shopper
Internal Data - Answer Uses information such as sales data, consumer inquires, and web
traffic that can easily be collected to learn about the organization and the consumers
Correct Answers 2025-2026 Edition.
What are sponsorships? - Answer A mutually beneficial relationship for yhr acquisition of
rights to affiliate or directly associate with a product or event to desire benefits related to that
affiliation or association
financial sponsor
inclined sponsors
How do they benefit a sport event? - Answer Provides a platform for brands to showcase
their values and commitment to the sport, community, and fanbase
What happens in each segment of the triangle? - Answer Event, Sponsors, and Fans
Identify which part is taking place in a given scenario. - Answer 1. The event delivers the
opportunity to attract fans and provide exposure for potential sponsors
2. Fans seek entertainment from the event and are exposed to the various promotional
activities during an event
3. Sponsors exploit the opportunity to leverage fans through what we call borrowed equity, or
marketing through sport
Sponsors- what does each type provide? - Answer Financial, In-Kind, Media & Influence, and
Promotional
What is the difference between each type of sponsorship? - Answer Financial Sponsors- the
most common sponsorship, represents the exchange of money for benefits that are typically
outlined in your sponsorship agreement
(cast sponsors, hole sponsors, food sponsors, beverage cart sponsor)
In-Kind Sponsors- this type of sponsorship is beneficial to both parties because event
management can secure good and services, and the sponsor does not have a monetary
obligation (gift bags/basket giveaways, volunteering, food & beverage)
Media & Influence Sponsorship- when looking for media sponsors, should secure outlets that
share the same demographics as your events' target market
(Snoop Dog- Olympics)
, Identify sponsorship needs. - Answer Ask, increase, enhance, extend, leverage, build, offer,
increase, generate, and offer
Sponsorship Proposal Elements - Answer 1. Cover letter- focus on tailored benefits for
specific partners
2. Description of the Event & Program- location, duration, size, media plan, promotional
elements, and demographic profile
3. Sponsor's Benefits- what you are offering to help them achieve marketing goals
4. Sponsorship Investment Amount- should show what the investment would be, possible levels
of sponsorship
5. Deadline for Decision- indicate when you need a decision to be made
RIO - Answer Return on Investments relates to the idea of tangible benefits because it asks
pardons to recall the sponsors
ROO - Answer Return on Objectives measures the achievement of goals and objectives and
are a viable alternative to ROI
Integrated Marketing Communication - Answer Creates a symphony of promotional efforts
that work in concert, linking all promotional pieces
5 Components of Promotional Mix 5.2 - Answer Advertising, Personal Selling, Sponsorship,
Sales Promotions, and Publicity
Why do sports events use celebrities/influencers as sponsors? - Answer
Benefits of media influencers - Answer
Identify different marketing research techniques - Answer Internal Data, Syndicated Data,
Surveys, Personal Interviews and Focus Groups, Social Media Research, Participant Observation,
Mystery shopper
Internal Data - Answer Uses information such as sales data, consumer inquires, and web
traffic that can easily be collected to learn about the organization and the consumers
