KIN 3802 LSU Exam 3 -Kang Practice
Questions 100% Well Answers 2026
Updated.
Marketing Mix - Answer Consists of elements related to the sports four 4Ps:
product - Answer is the unit of exchange designed to satisfy needs and provide benefits to
the event participant and spectator.
price - Answer is what you ask from your customers to watch or participate in your event.
place - Answer is an important issue related to time (when is the event) and location (where
is the event).
Promotion - Answer embodies the methods marketers use to communicate with customers.
The purpose is to stimulate interest in, awareness of, and ultimately purchase of product.
Event Promotion - Answer A vehicle through which the marketer conveys information about
product, place, and price (Mullin et al., 2000).
Promotion - Answer is a communication strategy that aims to inform and/or encourage
action among consumers (Pitts & Stotlar, 1996).
Promotional objectives - Answer statements about what they want to accomplish through
the promotional program.
Advertising
Public Relations
Publicity
Sales, promotions
Sponsor activation programs - Answer Components of event promotion:
Advertising - Answer a paid, nonpersonal, and clearly sponsored message. Choosing the
right media is critical to the success of advertising.
, Public Relations (PR) - Answer communication activities of event organizers to establish
positive relationships with general public including internal employees, government, media,
local communities, and civil society organizations.
publicity - Answer media exposure that is not paid. It has an advantage over advertising in
that it may stimulate more attention, consumers often see it as more credible. However, the
media has more control over the message.
Sales, promotions - Answer a variety of techniques such as discounts, special offers,
coupons, samples, premiums, contests, and sweepstakes.
Sponsor activation programs - Answer programs where sponsors intendedly and
independently promote and advertise towards a specific marketing opportunity.
Message, sender, medium, receiver - Answer Elements of promotional Communication
Message - Answer The words and symbols chosen for the promotion, by sender, to
accurately inform the consumer or encourage their actions. It should be reflective of the
objectives of the promotional campaign as well as the overall values and purposes of events.
Typical Approach: Event Branding - Answer Distinguishing name and/or symbol intended to
identify the good or services of the event and to differentiate those goods and services from
those of competitors.
- The goal is to have an event where the mention of the name generates recognition, attention,
and awareness.
- Try to communicate certain images or values in order to create the impression that the event is
unique or important.
On-site Branding - Answer It is known as the free of advertising principle in venues including
field of play (FOP) and equipment in the Olympic Games.
- Purpose: To prevent the issue over-commercialization.
To keep the Olympic Brand.
Typical approach: Event Branding
Alternative Approach: Long-term project - Answer Typical approach vs. Alternative Approach
Questions 100% Well Answers 2026
Updated.
Marketing Mix - Answer Consists of elements related to the sports four 4Ps:
product - Answer is the unit of exchange designed to satisfy needs and provide benefits to
the event participant and spectator.
price - Answer is what you ask from your customers to watch or participate in your event.
place - Answer is an important issue related to time (when is the event) and location (where
is the event).
Promotion - Answer embodies the methods marketers use to communicate with customers.
The purpose is to stimulate interest in, awareness of, and ultimately purchase of product.
Event Promotion - Answer A vehicle through which the marketer conveys information about
product, place, and price (Mullin et al., 2000).
Promotion - Answer is a communication strategy that aims to inform and/or encourage
action among consumers (Pitts & Stotlar, 1996).
Promotional objectives - Answer statements about what they want to accomplish through
the promotional program.
Advertising
Public Relations
Publicity
Sales, promotions
Sponsor activation programs - Answer Components of event promotion:
Advertising - Answer a paid, nonpersonal, and clearly sponsored message. Choosing the
right media is critical to the success of advertising.
, Public Relations (PR) - Answer communication activities of event organizers to establish
positive relationships with general public including internal employees, government, media,
local communities, and civil society organizations.
publicity - Answer media exposure that is not paid. It has an advantage over advertising in
that it may stimulate more attention, consumers often see it as more credible. However, the
media has more control over the message.
Sales, promotions - Answer a variety of techniques such as discounts, special offers,
coupons, samples, premiums, contests, and sweepstakes.
Sponsor activation programs - Answer programs where sponsors intendedly and
independently promote and advertise towards a specific marketing opportunity.
Message, sender, medium, receiver - Answer Elements of promotional Communication
Message - Answer The words and symbols chosen for the promotion, by sender, to
accurately inform the consumer or encourage their actions. It should be reflective of the
objectives of the promotional campaign as well as the overall values and purposes of events.
Typical Approach: Event Branding - Answer Distinguishing name and/or symbol intended to
identify the good or services of the event and to differentiate those goods and services from
those of competitors.
- The goal is to have an event where the mention of the name generates recognition, attention,
and awareness.
- Try to communicate certain images or values in order to create the impression that the event is
unique or important.
On-site Branding - Answer It is known as the free of advertising principle in venues including
field of play (FOP) and equipment in the Olympic Games.
- Purpose: To prevent the issue over-commercialization.
To keep the Olympic Brand.
Typical approach: Event Branding
Alternative Approach: Long-term project - Answer Typical approach vs. Alternative Approach
