KIN 3802 Test 1 Questions with
Complete Solutions.
How are sports events different - Answer participant based vs spectator based
Every sport is different in terms of - Answer venues, rules, event set up, common practices,
region, country
New Events - Answer An event created from scratch, difficult to execute, unknowns
Existing events - Answer Already taken place, experience and expectations exist, pressure to
improve and grow
What is an event bid - Answer A local organizing committee that creates a proposal or "bid"
to conduct an event for a national governing body
Characteristics of event bids - Answer -Long term process (10 years or more)
- Can be expensive to secure
- Competition is fierce
Recurring events - Answer Teams, leagues, or conferences that produce a schedule of
competitions over a time period
- Spectator based
Types of sports events - Answer Action and extreme sports, cross cultural events, events for
people with disabilities, family events, fixed and nonfixed events, international events, mega
events, multisport events, multiple location events, senior events, small-scale events, youth
events
Sports tourism types - Answer -event sport tourism
-active sport tourism
-nostalgia sport tourism
What is a sanction - Answer an event, tournament, or matches conducted by an authorized
event organizer that received formal approval from a sanctioning body
How do sanctions standardize competition - Answer -equipment specifications
, -athlete eligibility
-international competition structure
-advanced competition structure
- rules and regulations
What is the golden rule of sport events - Answer Understanding stakeholder objectives to
deliver benefits to your partners in order to create "win win" situations
Major stakeholders - Answer -Cities/Venues
-Sponsors
-Media
-Broadcasters
-Community
Most overlooked stakeholders - Answer -Fans
-Athletes
-Spectators
Current trends in event management - Answer -Safety and security
-Value added activation/branding sponsorships
-Streaming broadcasting vs TV vs Live Event
-Technology
Cause related marketing - Answer A partnership of not for profit and for profit entities that
share mutually beneficial goals in an effort to increase attention and facilitate action
Activation - Answer The process of actively marketing and managing the sponsor's
partnership with an event
AIDA - Answer The intent of promotion is to move the consumer through these four phases:
awareness, interest, desire, action
Americans Disabilities Act - Answer A federal law that prohibits discrimination on the basis
of disability in employment, state and local government, public accommodations, commercial
facilities, transportation, and telecommunications
Ancillary event - Answer An activity designed to support the primary event
Complete Solutions.
How are sports events different - Answer participant based vs spectator based
Every sport is different in terms of - Answer venues, rules, event set up, common practices,
region, country
New Events - Answer An event created from scratch, difficult to execute, unknowns
Existing events - Answer Already taken place, experience and expectations exist, pressure to
improve and grow
What is an event bid - Answer A local organizing committee that creates a proposal or "bid"
to conduct an event for a national governing body
Characteristics of event bids - Answer -Long term process (10 years or more)
- Can be expensive to secure
- Competition is fierce
Recurring events - Answer Teams, leagues, or conferences that produce a schedule of
competitions over a time period
- Spectator based
Types of sports events - Answer Action and extreme sports, cross cultural events, events for
people with disabilities, family events, fixed and nonfixed events, international events, mega
events, multisport events, multiple location events, senior events, small-scale events, youth
events
Sports tourism types - Answer -event sport tourism
-active sport tourism
-nostalgia sport tourism
What is a sanction - Answer an event, tournament, or matches conducted by an authorized
event organizer that received formal approval from a sanctioning body
How do sanctions standardize competition - Answer -equipment specifications
, -athlete eligibility
-international competition structure
-advanced competition structure
- rules and regulations
What is the golden rule of sport events - Answer Understanding stakeholder objectives to
deliver benefits to your partners in order to create "win win" situations
Major stakeholders - Answer -Cities/Venues
-Sponsors
-Media
-Broadcasters
-Community
Most overlooked stakeholders - Answer -Fans
-Athletes
-Spectators
Current trends in event management - Answer -Safety and security
-Value added activation/branding sponsorships
-Streaming broadcasting vs TV vs Live Event
-Technology
Cause related marketing - Answer A partnership of not for profit and for profit entities that
share mutually beneficial goals in an effort to increase attention and facilitate action
Activation - Answer The process of actively marketing and managing the sponsor's
partnership with an event
AIDA - Answer The intent of promotion is to move the consumer through these four phases:
awareness, interest, desire, action
Americans Disabilities Act - Answer A federal law that prohibits discrimination on the basis
of disability in employment, state and local government, public accommodations, commercial
facilities, transportation, and telecommunications
Ancillary event - Answer An activity designed to support the primary event
