WGU D077 Pre-Assessment Concepts in
Marketing, Sales And Customer Contact
Review All 70 Questions with 100%
Correct Answers| D077 Pre-Assessment
Prep
MODULE 1: Introduction to Marketing
Q1: Define "marketing".
Answer: Business function that identifies, satisfies, and retains customers through a set
of activities related to creating, communicating, delivering, and exchanging offerings
that have value for the customer.
Q2: Identify 3 functions of Marketing.
Answer: Bring value to customers; identify customer needs and wants; provide
goods/services that meet/exceed expectations.
Q3: What is the marketing concept? Identify 3 important
characteristics.
Answer: Business philosophy holding that long-term profitability is best achieved by
focusing on customer needs. Characteristics: (1) focusing on customer needs/wants, (2)
integrating all organizational activities, (3) achieving long-term goals legally and
responsibly.
Q4: Difference between sales and marketing.
, Answer: Sales involves the actual exchange of money for a product/service, while
marketing focuses on communicating the value of a product/service.
Q5: Difference between a good and a service; classify examples.
Answer: Good = physical product (Arms & Hammer Baking Soda, iPhone, Crest
Toothpaste). Service = intangible offering (Pedicure).
Q6: What is the underlying purpose for personal selling?
Answer: To provide interaction between the buyer and the seller.
Q7: What is at the core of personal selling?
Answer: The human exchange between buyer and seller.
Q8: Which scenario represents personal selling?
Answer: A customer goes to a pet store and discusses the best type of turtle food with
a salesperson.
Q9: What is effective personal selling?
Answer: Addressing customers' needs and preferences without making them feel
pressured.
Q10: Define Consultative Selling.
Answer: Sales approach where the seller becomes a trusted advisor and builds a
relationship to truly understand the customer's needs.
Marketing, Sales And Customer Contact
Review All 70 Questions with 100%
Correct Answers| D077 Pre-Assessment
Prep
MODULE 1: Introduction to Marketing
Q1: Define "marketing".
Answer: Business function that identifies, satisfies, and retains customers through a set
of activities related to creating, communicating, delivering, and exchanging offerings
that have value for the customer.
Q2: Identify 3 functions of Marketing.
Answer: Bring value to customers; identify customer needs and wants; provide
goods/services that meet/exceed expectations.
Q3: What is the marketing concept? Identify 3 important
characteristics.
Answer: Business philosophy holding that long-term profitability is best achieved by
focusing on customer needs. Characteristics: (1) focusing on customer needs/wants, (2)
integrating all organizational activities, (3) achieving long-term goals legally and
responsibly.
Q4: Difference between sales and marketing.
, Answer: Sales involves the actual exchange of money for a product/service, while
marketing focuses on communicating the value of a product/service.
Q5: Difference between a good and a service; classify examples.
Answer: Good = physical product (Arms & Hammer Baking Soda, iPhone, Crest
Toothpaste). Service = intangible offering (Pedicure).
Q6: What is the underlying purpose for personal selling?
Answer: To provide interaction between the buyer and the seller.
Q7: What is at the core of personal selling?
Answer: The human exchange between buyer and seller.
Q8: Which scenario represents personal selling?
Answer: A customer goes to a pet store and discusses the best type of turtle food with
a salesperson.
Q9: What is effective personal selling?
Answer: Addressing customers' needs and preferences without making them feel
pressured.
Q10: Define Consultative Selling.
Answer: Sales approach where the seller becomes a trusted advisor and builds a
relationship to truly understand the customer's needs.
