WGU D077 OA CONCEPTS IN
MARKETING, SALES AND
CUSTOMER CONTACT (ACTUAL)
LATEST WITH EXPERT CERTIFIED
QUESTIONS AND ANSWERS I
ALREADY GRADED A+ 100% PASS
Marketing Basics & The Marketing Mix (Qs 1–15)
1. A furniture maker began selling direct to consumers online, undercutting its
own retail partners. What is this an example of?
A) Channel conflict
B) Vertical marketing system
C) Horizontal integration
D) Franchising
✅ Correct answer: A — Channel conflict is when a producer bypasses its intermediaries
and competes with its own channel partners.
2. A brand manager lowers the price of a product below cost for a limited time to
attract foot traffic into a department store. Which pricing strategy is applied?
A) Leader pricing
B) Price skimming
C) Penetration pricing
D) Bundling
,✅ Correct answer: A — Leader pricing is used when products are priced below market
value to attract customers to a store where they otherwise would not shop.
3. What is the key difference between sales and marketing?
A) Sales is a subset of advertising, while marketing is customer research
B) Sales involves selling products to customers, while marketing communicates
value
C) Sales only applies to B2B, marketing only to B2C
D) Sales and marketing are the same function
✅ Correct answer: B — Marketing communicates the value of a product to create
demand; sales converts that interest into actual transactions.
4. Which pricing strategy is best suited for a unique product launching into a
market with little to no competition?
A) Penetration pricing
B) Bundling
C) Price skimming✅ Correct answer: C — Price skimming sets initially high prices
to maximize early revenue before lowering prices as competition enters.
5. A car manufacturer decides to produce more electric SUVs after noticing rising
gas prices and increasing environmental awareness. This action best reflects the:
A) Production concept
B) Marketing concept✅ Correct answer: B — The marketing concept holds that
firm success depends on knowing target market needs and delivering satisfaction
more effectively than competitors.
6. Which of the following is NOT one of the four elements (4Ps) of the marketing
mix?
A) Product
, B) Price
C) People✅ Correct answer: C — The marketing mix consists of Product, Price,
Place, and Promotion.
7. A bookstore begins selling e-books and audiobooks in addition to its physical
offerings. Which product concept is being adjusted?
A) Product depth
B) Product width✅ Correct answer: B — Product width refers to the number of
different product lines a company offers.
8. An athletic shoe company introduces a high-end sports watch under a new
brand name while keeping its core shoes unchanged. This new introduction
expands the company's:
A) Product depth
B) Product line✅ Correct answer: B — A product line is a series of similar
products focused on a sector that a company creates under a single brand.
9. A small coffee chain promotes its holiday blend for $1 less than its competitor.
This pricing tactic is known as:
A) Leader pricing
B) Penetration pricing
C) Bundling
D) Competitive pricing✅ Correct answer: D — Competitive pricing is setting
product prices based on competitors’ pricing.
10. A software company offers Microsoft Office, antivirus, and cloud storage as
one package at a lower total price than buying each separately. Which pricing
strategy is this?
A) Leader pricing
MARKETING, SALES AND
CUSTOMER CONTACT (ACTUAL)
LATEST WITH EXPERT CERTIFIED
QUESTIONS AND ANSWERS I
ALREADY GRADED A+ 100% PASS
Marketing Basics & The Marketing Mix (Qs 1–15)
1. A furniture maker began selling direct to consumers online, undercutting its
own retail partners. What is this an example of?
A) Channel conflict
B) Vertical marketing system
C) Horizontal integration
D) Franchising
✅ Correct answer: A — Channel conflict is when a producer bypasses its intermediaries
and competes with its own channel partners.
2. A brand manager lowers the price of a product below cost for a limited time to
attract foot traffic into a department store. Which pricing strategy is applied?
A) Leader pricing
B) Price skimming
C) Penetration pricing
D) Bundling
,✅ Correct answer: A — Leader pricing is used when products are priced below market
value to attract customers to a store where they otherwise would not shop.
3. What is the key difference between sales and marketing?
A) Sales is a subset of advertising, while marketing is customer research
B) Sales involves selling products to customers, while marketing communicates
value
C) Sales only applies to B2B, marketing only to B2C
D) Sales and marketing are the same function
✅ Correct answer: B — Marketing communicates the value of a product to create
demand; sales converts that interest into actual transactions.
4. Which pricing strategy is best suited for a unique product launching into a
market with little to no competition?
A) Penetration pricing
B) Bundling
C) Price skimming✅ Correct answer: C — Price skimming sets initially high prices
to maximize early revenue before lowering prices as competition enters.
5. A car manufacturer decides to produce more electric SUVs after noticing rising
gas prices and increasing environmental awareness. This action best reflects the:
A) Production concept
B) Marketing concept✅ Correct answer: B — The marketing concept holds that
firm success depends on knowing target market needs and delivering satisfaction
more effectively than competitors.
6. Which of the following is NOT one of the four elements (4Ps) of the marketing
mix?
A) Product
, B) Price
C) People✅ Correct answer: C — The marketing mix consists of Product, Price,
Place, and Promotion.
7. A bookstore begins selling e-books and audiobooks in addition to its physical
offerings. Which product concept is being adjusted?
A) Product depth
B) Product width✅ Correct answer: B — Product width refers to the number of
different product lines a company offers.
8. An athletic shoe company introduces a high-end sports watch under a new
brand name while keeping its core shoes unchanged. This new introduction
expands the company's:
A) Product depth
B) Product line✅ Correct answer: B — A product line is a series of similar
products focused on a sector that a company creates under a single brand.
9. A small coffee chain promotes its holiday blend for $1 less than its competitor.
This pricing tactic is known as:
A) Leader pricing
B) Penetration pricing
C) Bundling
D) Competitive pricing✅ Correct answer: D — Competitive pricing is setting
product prices based on competitors’ pricing.
10. A software company offers Microsoft Office, antivirus, and cloud storage as
one package at a lower total price than buying each separately. Which pricing
strategy is this?
A) Leader pricing
