WGU D077 OA CONCEPTS IN MARKETING, SALES AND CUSTOMER CONTACT (ACTUAL) LATEST WITH EXPERT CERTIFIED QUESTIONS AND ANSWERS I ALREADY GRADED A+ 100% PASS

WGU D077 OA CONCEPTS IN MARKETING, SALES
AND CUSTOMER CONTACT (ACTUAL) LATEST WITH
EXPERT CERTIFIED QUESTIONS AND ANSWERS I
ALREADY GRADED A+ 100% PASS




interest Adaptive selling - CORRECT
ANSWER//Using social styles to customize a sales
approach to the specific customer administered
vertical marketing system - CORRECT
ANSWER//Cooperation between levels of a
distribution channel where one member sets the
terms due to its size and influence advertising -
CORRECT ANSWER//Paid form of nonpersonal
promotion amiable - CORRECT ANSWER//People
with this social style want to know "why" analytical -
CORRECT ANSWER//People with this social style
want to know "how" artificial intelligence -
CORRECT ANSWER//Intelligent machines
(computers) capable of learning and interacting
attitudes - CORRECT ANSWER//Positive, negative,
or ambivalent evaluation of people, objects, event,
activities, ideas, or anything else in the environment
attributes - CORRECT ANSWER//Characteristics
that define a product and will influence the
customer's purchase decision Avoidance -
CORRECT ANSWER//Style of handling conflict with
little empathy or self-interest B2B sales -
CORRECT ANSWER//Sales to another company
that consumes the product or services as part of
operating the business or uses the product in the

,assembly of the final product it sells to consumers
Bait and switch - CORRECT ANSWER//Fraudulent
practice where an advertised product is unavailable
so a customer is guided to a more expensive one
Bargaining power of buyers - CORRECT
ANSWER//One of Porter's Five Forces—the power
of customers to drive down prices if supply exceeds
demand Bargaining power of suppliers - CORRECT
ANSWER//One of Porter's Five Forces—the power
of suppliers when there are few alternative sources
for the products' components Bargaining -
CORRECT ANSWER//The fourth phase in the
negotiation process, where the parties seek an
agreement BCG Matrix - CORRECT
ANSWER//Planning tool which uses a quadrant to
map the strategic position of a business brand
based on the brand's market share and the market's
growth potential behavioral observation -
CORRECT ANSWER//Primary marketing research
technique involving formal or informal observation
of customers and noncustomers boycott -
CORRECT ANSWER//Voluntary and intentional
refusal to buy products from a certain person,
company, or country for ethical or political reasons
brand equity - CORRECT ANSWER//One of the
drivers of customer equity, based on how the
customer assesses the value of the brand brand
loyalty - CORRECT ANSWER//The faithfulness of
customer's to a particular company and its products
brand - CORRECT ANSWER//The unique identity
and associations of a company, often captured in a
design, sign, symbol, or words that identify a
product and differentiate it from competitors

,Bundling - CORRECT ANSWER//Grouping related
products together and pricing them as a single
product. business cycle - CORRECT
ANSWER//Expansions and contractions in the level
of economic activities (business fluctuations)
around a long-term growth trend business to
business (B2B) - CORRECT ANSWER//Sales to
another company that consumes the product or
services as part of operating the business or uses
the product in the assembly of the final product it
sells to consumers business to consumer (B2C) -
CORRECT ANSWER//Sales directly to the
individuals who consume a finished product
business-to-business (B2B) - CORRECT
ANSWER//Sales to another company that
consumes the product or services as part of
operating the business or uses the product in the
assembly of the final product it sells to consumers
business-to-consumer (B2C) - CORRECT
ANSWER//Sales directly to the individuals who
consume a finished product for personal use Buyers
- CORRECT ANSWER//Individuals at an
organization who are responsible for the purchase
contract, often a purchasing department buying
center - CORRECT ANSWER//Group of decision
makers for a purchase by an organization Channel
conflict - CORRECT ANSWER//When a company
sells products directly to consumers, in competition
with the company's own channel partners Closed-
ended questions - CORRECT ANSWER//Questions
where a researcher provides a set of options from
which to choose a response, also called structured
questions Closure - CORRECT ANSWER//The final

, phase of negotiation, where an agreement is
reached or the negotiation fails cognitive
dissonance - CORRECT ANSWER//Mental
discomfort triggered by holding two or more
contradictory beliefs, ideas, or values Collaboration
- CORRECT ANSWER//Style of handling conflict
with high concern for both empathy and self-interest
Competition - CORRECT ANSWER//Style of
handling conflict focused on self-interest over
empathy Competitive pricing strategy - CORRECT
ANSWER//Setting the price for a product or service
relative to competitors Compromise - CORRECT
ANSWER//Middle-ground style of handling conflict
Concentrated marketing - CORRECT
ANSWER//Targeting strategy that focuses on a very
limited, specific segment(s) of the market, also
called niche marketing consultative selling -
CORRECT ANSWER//Sales approach where the
seller becomes a trusted advisor to the customer
and builds a relationship to truly understand her
needs consumer behavior - CORRECT
ANSWER//The study of individuals, groups, or
organizations and all the activities associated with
the purchase, use, and disposal of goods and
services consumer confidence - CORRECT
ANSWER//Statistical measure of consumers' level
of optimism about current and future economic
conditions Consumer involvement - CORRECT
ANSWER//Level of consumer interest, search, or
complex decision-making consumer - CORRECT
ANSWER//The user of a purchased product or
service consumers - CORRECT ANSWER//The
user of a purchased product or service Content