CALP Exam Question and Answer | Latest
Update Complete Exam Prep with Accurate
Solutions | Grade A+
• Leasing professionals -✓✓-show & lease apartment
-deal w/ & serve residents
-market to prospective residents
• Leasing professionals increase revenue by... -✓✓leasing & renewing apartments to
qualified applicants & residents
• Market Knowledge -✓✓Demographic & product info about your apartment community
• Product Knowledge -✓✓thorough understanding of all the products & services
available in your own community, apartment homes, amenities, surround
neighborhoods and that of your area's competitors
• Resident Profile -✓✓Specific info that describes the apartment community's typical
residents & their wants/needs/qualifying characteristics
• Align your personal goals with... -✓✓the goals of the community/owner
• Always Keep Lines of... -✓✓Communication clear & open
• Network... -✓✓outside your team
• lead generation system -✓✓-property management software
-tracks online inquiries from prospective residents about community
• automated revenue management -✓✓use centralized databases of info to help
forecast supply & demand
• When emailing residents... -✓✓-be clear & concise
-check your spelling & grammar
-use friendly writing styles
-follow fair housing & other laws
• Silo mentality -✓✓-us vs. them
-certain groups are reluctant to share info w/ others
-harbor hostility towared othergroups w/in the same company
, • Steps to decrease the silo mentality -✓✓-share a unified vision
-share responsibilites
-allow more ppl to have a voice
• What are some ways you can recognize the service work of your maintenance team
members? -✓✓-feedback
-acknowledgement to work contributions
• Net Promoter Score -✓✓% of promoters (satisfied customers who would rate you a 9
or 10)
-
% of Detractors (customers who would rate you a 6 or less)
=
Net Promoters
• ABC means... -✓✓Always be closing
• Preventative Maintenance -✓✓always cheaper option than waiting for a small problem
to turn into a large expense
• High-quality maintenance service -✓✓success of renewals
• aesthetic value -✓✓maintenance that improves your property so that it will be more
desirable
• Marketing Objectives -✓✓-identify specific goals
-define metrics used to measure if goals are achieved
-answer the "What?"
• Marketing Strategies -✓✓-identify steps to achieve marketing objective
-answer the "How"?
• Market Segmentation -✓✓-describes how target market is reduced to smaller, defined
sub-markets
• Sub-Market Examples... -✓✓-geography
-lifestyle
Update Complete Exam Prep with Accurate
Solutions | Grade A+
• Leasing professionals -✓✓-show & lease apartment
-deal w/ & serve residents
-market to prospective residents
• Leasing professionals increase revenue by... -✓✓leasing & renewing apartments to
qualified applicants & residents
• Market Knowledge -✓✓Demographic & product info about your apartment community
• Product Knowledge -✓✓thorough understanding of all the products & services
available in your own community, apartment homes, amenities, surround
neighborhoods and that of your area's competitors
• Resident Profile -✓✓Specific info that describes the apartment community's typical
residents & their wants/needs/qualifying characteristics
• Align your personal goals with... -✓✓the goals of the community/owner
• Always Keep Lines of... -✓✓Communication clear & open
• Network... -✓✓outside your team
• lead generation system -✓✓-property management software
-tracks online inquiries from prospective residents about community
• automated revenue management -✓✓use centralized databases of info to help
forecast supply & demand
• When emailing residents... -✓✓-be clear & concise
-check your spelling & grammar
-use friendly writing styles
-follow fair housing & other laws
• Silo mentality -✓✓-us vs. them
-certain groups are reluctant to share info w/ others
-harbor hostility towared othergroups w/in the same company
, • Steps to decrease the silo mentality -✓✓-share a unified vision
-share responsibilites
-allow more ppl to have a voice
• What are some ways you can recognize the service work of your maintenance team
members? -✓✓-feedback
-acknowledgement to work contributions
• Net Promoter Score -✓✓% of promoters (satisfied customers who would rate you a 9
or 10)
-
% of Detractors (customers who would rate you a 6 or less)
=
Net Promoters
• ABC means... -✓✓Always be closing
• Preventative Maintenance -✓✓always cheaper option than waiting for a small problem
to turn into a large expense
• High-quality maintenance service -✓✓success of renewals
• aesthetic value -✓✓maintenance that improves your property so that it will be more
desirable
• Marketing Objectives -✓✓-identify specific goals
-define metrics used to measure if goals are achieved
-answer the "What?"
• Marketing Strategies -✓✓-identify steps to achieve marketing objective
-answer the "How"?
• Market Segmentation -✓✓-describes how target market is reduced to smaller, defined
sub-markets
• Sub-Market Examples... -✓✓-geography
-lifestyle
