Final Comm 203 Questions and All
Correct Answers.
In a(n) _____ad, an advertiser reasons with the potential consumer. - Answer reason-why
Which of the following ads uses indirect comparison? - Answer Brand A offers you four times
the performance of other leading brands.
Comparison ads try to demonstrate a brand's ability to satisfy consumers by: - Answer
weighing its features against those of competitive brands.
An expert testimonial ad for a brand of mouthwash would be most likely to use the ad. - Answer
a dentist
Which of the following is true about fear when it is used in an advertisement? - Answer Fear
can work when it's believable and the ad shows a clear way out.
A leading car company pays to have its cars prominently featured in an upcoming movie. The
advertising method used here is called . - Answer product placement
A television commercial depicts kids coming in from playing sports to get a drink from the
kitchen. This is an example of a(n) _______. - Answer slice-of-life ad that attempts to situate
a brand socially
Which term refers to the mix of advertising and entertainment, the umbrella covering the
increasingly broad spectrum of integrated ads and nontraditional IBP? - Answer Madison &
Vine approach
An advertiser of an established line of luxury resorts wants to make sure that the visitors have a
long-term commitment with the resorts. He decides to use powerful imagery depicting happy
moments that people can enjoy on visits to these resorts. He ensures that the visuals shown in
these ads will be closely tied to a stay in the resorts.Through such ads, he hopes to: - Answer
transform the experience of actually visiting the resorts.
Which type of advertising is the most sophisticated and, though difficult to pull off, can
powerfully weave ad images with real-life experiences? - Answer Transformational
Which of the following is most likely to be used for above-the-line promotion? - Answer
Magazines
Correct Answers.
In a(n) _____ad, an advertiser reasons with the potential consumer. - Answer reason-why
Which of the following ads uses indirect comparison? - Answer Brand A offers you four times
the performance of other leading brands.
Comparison ads try to demonstrate a brand's ability to satisfy consumers by: - Answer
weighing its features against those of competitive brands.
An expert testimonial ad for a brand of mouthwash would be most likely to use the ad. - Answer
a dentist
Which of the following is true about fear when it is used in an advertisement? - Answer Fear
can work when it's believable and the ad shows a clear way out.
A leading car company pays to have its cars prominently featured in an upcoming movie. The
advertising method used here is called . - Answer product placement
A television commercial depicts kids coming in from playing sports to get a drink from the
kitchen. This is an example of a(n) _______. - Answer slice-of-life ad that attempts to situate
a brand socially
Which term refers to the mix of advertising and entertainment, the umbrella covering the
increasingly broad spectrum of integrated ads and nontraditional IBP? - Answer Madison &
Vine approach
An advertiser of an established line of luxury resorts wants to make sure that the visitors have a
long-term commitment with the resorts. He decides to use powerful imagery depicting happy
moments that people can enjoy on visits to these resorts. He ensures that the visuals shown in
these ads will be closely tied to a stay in the resorts.Through such ads, he hopes to: - Answer
transform the experience of actually visiting the resorts.
Which type of advertising is the most sophisticated and, though difficult to pull off, can
powerfully weave ad images with real-life experiences? - Answer Transformational
Which of the following is most likely to be used for above-the-line promotion? - Answer
Magazines
