AQA BUSINESS A-LEVEL – MARKETING EXAM QUESTIONS WITH CORRECT SOLUTIONS||100% GUARANTEED PASS||UPDATED 2026/2027 SYLLABUS||ALREADY A+ GRADED||RECENT VERSION

AQA BUSINESS A-LEVEL – MARKETING EXAM QUESTIONS WITH CORRECT SOLUTIONS||100% GUARANTEED PASS||UPDATED 2026/2027 SYLLABUS||ALREADY A+ GRADED||RECENT VERSION Market mapping - ANSWER Technique to analyse markets by comparing two key features and plotting products or brands on a matrix ACORN - ANSWER classification of residential neighbourhoods Behaviour segmentation - ANSWER consumers can be divided into groups based on the way they respond to, use or know of a product. Earlier adopters - ANSWER consumers who are willing to buy a product on release, Apple loyal customers Market targeting - ANSWER deciding the market segment the company wants to aim at Concentrated marketing - ANSWER a product aimed at a very well defined and specific niche market. Differentiated marketing - ANSWER targeting several different market segments with different products Undifferentiated marketing - ANSWER targeting the whole mass market with one product. Product proliferation - ANSWER when a firm sells a range of products aimed at different markets Market positioning - ANSWER where a firm's products are in a market in relation to its rivals. Unique selling point - ANSWER something that differentiates it from its rival to provide it with a sustainable competitive advantage Niche marketing - ANSWER when a firm targets a product at a small segment of a larger market Mass marketing - ANSWER a strategy of selling goods with mass appeals and promoting them to all types of markets Marketing mix - ANSWER price, product, promotion, place, people, process, physical environment Promotion - ANSWER the process of communication with customers or potential customers to increase sales. Informative promotion - ANSWER aim of giving information about the features of the product Persuasive promotion - ANSWER aim of encouraging consumers by emphasising the products brand and benefits. Above-the-line promotion - ANSWER all types of advertising through different media including magazines, television, radio, online and billboards Below-the-line promotion - ANSWER non-media promotions such as sponsorship, sales promotion, public relations, merchandising, direct marketing, and personal selling Advertising - ANSWER paying for a message to be shown through media Sponsorship - ANSWER providing financial assistance in return for exposure. Sales promotion - ANSWER short-term sales initiative to boost sales. Public relations - ANSWER creating a favourable image of the company without paying for advertising Direct marketing - ANSWER sending messages directly to a known consumer Personal selling - ANSWER using specialist sales staff to speak directly to consumers Merchandising - ANSWER point-of-sale displays AIDA model - ANSWER all good promotion methods should fulfil the criteria of AIDA through: attention, interest, desire, action Product - ANSWER the good or service provided by a business Features of a product - ANSWER functionality, reliability, durability, appearance, value in relation to price, safe, convenient, packaging, fashionable Product life cycle - ANSWER the sales of a product over it's life span Product life cycle sections - ANSWER development, introduction, growth, maturity, saturation, decline Product life cycle extension - ANSWER reposition the brand, target new market segments, update design, modify ingredients, change size, new advertising, move to foreign markets, create new brand image, improve customer service Boston matrix - ANSWER a method of analysing the products in a firm's product portfolio