COM 449 EXAM 1 (LATEST UPDATE) REAL QUESTIONS AND
VERIFIED ANSWERS |100% CORRECT | ALREADY GRADED
A
Mass Communication Research Ans✓✓✓ involves the use of systematic
methods to understand different media related questions, problems and
inquiries
Media Effects Research Ans✓✓✓ focuses on how media messages
influence impact how people feel, think and behave
1900s-1930s Ans✓✓✓ direct effects
1930s-1960s Ans✓✓✓ limited effects
1960s- now Ans✓✓✓ mainstream approaches (influenced mainly by
Payne Fund Studies and Columbia, Yale schools)
quantitative vs qualitative research Ans✓✓✓ quantitative research
requires that er collect data from a sample and use inferential statistics to
draw conclusions about the phenomena or topic that we are researching
-typically requires conducting statistical tests
methodological tools: Ans✓✓✓ -survey
-experiments
, -content analysis
5 parts of quantitative research Ans✓✓✓ 1. introduction to the problem
2. theory and literature search
3. methods
4. results
5. discussion/ conclusion
why is it important for research to be based on theory and previous
research? Ans✓✓✓ "empirical research"
theories help us generate predictions about what ever we are interested
in
theory is not law; its is based on probability
independent variable Ans✓✓✓ does not depend on other variable (X)-
the manipulated variable
VERIFIED ANSWERS |100% CORRECT | ALREADY GRADED
A
Mass Communication Research Ans✓✓✓ involves the use of systematic
methods to understand different media related questions, problems and
inquiries
Media Effects Research Ans✓✓✓ focuses on how media messages
influence impact how people feel, think and behave
1900s-1930s Ans✓✓✓ direct effects
1930s-1960s Ans✓✓✓ limited effects
1960s- now Ans✓✓✓ mainstream approaches (influenced mainly by
Payne Fund Studies and Columbia, Yale schools)
quantitative vs qualitative research Ans✓✓✓ quantitative research
requires that er collect data from a sample and use inferential statistics to
draw conclusions about the phenomena or topic that we are researching
-typically requires conducting statistical tests
methodological tools: Ans✓✓✓ -survey
-experiments
, -content analysis
5 parts of quantitative research Ans✓✓✓ 1. introduction to the problem
2. theory and literature search
3. methods
4. results
5. discussion/ conclusion
why is it important for research to be based on theory and previous
research? Ans✓✓✓ "empirical research"
theories help us generate predictions about what ever we are interested
in
theory is not law; its is based on probability
independent variable Ans✓✓✓ does not depend on other variable (X)-
the manipulated variable
