Fine Cut Circle
Give this one a try later!
solid inner circle defines the heart of the segment; customers prefer
products within this circle
called inner circle the fine cut because products within it make the fine cut
radius of 2.5 units
,What is Research and Development (R&D)?
Give this one a try later!
- establish specification of the products to meet customer demand, plan
ahead for product position in future years
- 3 months to 3 years
- build reliability and quality into products
- ensure perceived age of product meets customer demand
- create new products to meet changes
Price
Give this one a try later!
each segment has different price expectations. one may want inexpensive
products while another seeks advanced technology, and therefore higher
prices
Customer Survey Score
Give this one a try later!
In any month, a product's demand is driven by its monthly customer survey
score. Assuming it does not run out of inventory, a product will outsell a
product with a lower score
reflects how well a product meets its segment's buying criteria
, Marketing
Give this one a try later!
prices and promotes your products. It interacts with your customers via its
sales force and distribution system. Also responsible for sales forecasts.
What does Marketing do?
Give this one a try later!
- set price of products
- build customer awareness
- establish sales force and distribution channels
- set credit policies (AR & AP)
- set sales forecast
What do successful managers do?
Give this one a try later!
- analyze the market and its competing products
- create and execute a strategy
- coordinate company activities
Positioning Fine Cut
Give this one a try later!
Give this one a try later!
solid inner circle defines the heart of the segment; customers prefer
products within this circle
called inner circle the fine cut because products within it make the fine cut
radius of 2.5 units
,What is Research and Development (R&D)?
Give this one a try later!
- establish specification of the products to meet customer demand, plan
ahead for product position in future years
- 3 months to 3 years
- build reliability and quality into products
- ensure perceived age of product meets customer demand
- create new products to meet changes
Price
Give this one a try later!
each segment has different price expectations. one may want inexpensive
products while another seeks advanced technology, and therefore higher
prices
Customer Survey Score
Give this one a try later!
In any month, a product's demand is driven by its monthly customer survey
score. Assuming it does not run out of inventory, a product will outsell a
product with a lower score
reflects how well a product meets its segment's buying criteria
, Marketing
Give this one a try later!
prices and promotes your products. It interacts with your customers via its
sales force and distribution system. Also responsible for sales forecasts.
What does Marketing do?
Give this one a try later!
- set price of products
- build customer awareness
- establish sales force and distribution channels
- set credit policies (AR & AP)
- set sales forecast
What do successful managers do?
Give this one a try later!
- analyze the market and its competing products
- create and execute a strategy
- coordinate company activities
Positioning Fine Cut
Give this one a try later!
