dynamic fit
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strategy evolves over time in a manner that maintains close and effective
alignment with the company's situation even as external/internal conditions
change
,competitive intelligence
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info about rivals that is useful in anticipating their next strategic moves
Driving Force Analysis (3 steps)
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1. identify what the driving forces are
2. assess whether the drivers of change are acting to make the industry
more or less attractive
3. determine what strategy changes are needed to prepare for the impact
of the driving forces
external fit
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with respect to prevailing market conditions
focused differentiation
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, narrow niche, offers custom attributes, special needs
concentrating on a narrow buyer segment (or market niche) by offering
buyers customized attributes that meet their specialized needs and tastes
better than rivals' products
ex: lululemon
The quest for competitive advantage requires meeting customer needs:
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1. more effectively
2. more efficiently
business strategy
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one for each business the company has diversified into
market position, comp advantage
How to strengthen market position and gain competitive advantage
Actions to build competitive capabilities of single businesses
Monitoring and aligning lower-level strategies
*4 strategies all impact each other
Give this one a try later!
strategy evolves over time in a manner that maintains close and effective
alignment with the company's situation even as external/internal conditions
change
,competitive intelligence
Give this one a try later!
info about rivals that is useful in anticipating their next strategic moves
Driving Force Analysis (3 steps)
Give this one a try later!
1. identify what the driving forces are
2. assess whether the drivers of change are acting to make the industry
more or less attractive
3. determine what strategy changes are needed to prepare for the impact
of the driving forces
external fit
Give this one a try later!
with respect to prevailing market conditions
focused differentiation
Give this one a try later!
, narrow niche, offers custom attributes, special needs
concentrating on a narrow buyer segment (or market niche) by offering
buyers customized attributes that meet their specialized needs and tastes
better than rivals' products
ex: lululemon
The quest for competitive advantage requires meeting customer needs:
Give this one a try later!
1. more effectively
2. more efficiently
business strategy
Give this one a try later!
one for each business the company has diversified into
market position, comp advantage
How to strengthen market position and gain competitive advantage
Actions to build competitive capabilities of single businesses
Monitoring and aligning lower-level strategies
*4 strategies all impact each other
