Production Era *****
Give this one a try later!
Pre-1920s
technical developments, inward focus
What is the foundation of every business? *****
,Give this one a try later!
Marketing
SBU (Strategic Business Unit)
Give this one a try later!
a division or unity within a larger parent company
Internal Marketing
Give this one a try later!
How employees and customers are treated (CFA)
Social Responsibility
Give this one a try later!
Maximize positive impact and minimize negative impact, promote good will
Environmental Forces: Economic
Give this one a try later!
, Business Cycle:
Prosperity -> Recession -> Depression -> Recovery
Consumerism
Give this one a try later!
marketing critics think consumers are being exploited in the marketplace
What marketing actually is instead of what people think it is:
Give this one a try later!
Complex, strategic, quantitative, milt-faceted
4 Ps *****
Give this one a try later!
Product, Place, Price, Promotion
Clues to a Market Orientation *****
Give this one a try later!
Give this one a try later!
Pre-1920s
technical developments, inward focus
What is the foundation of every business? *****
,Give this one a try later!
Marketing
SBU (Strategic Business Unit)
Give this one a try later!
a division or unity within a larger parent company
Internal Marketing
Give this one a try later!
How employees and customers are treated (CFA)
Social Responsibility
Give this one a try later!
Maximize positive impact and minimize negative impact, promote good will
Environmental Forces: Economic
Give this one a try later!
, Business Cycle:
Prosperity -> Recession -> Depression -> Recovery
Consumerism
Give this one a try later!
marketing critics think consumers are being exploited in the marketplace
What marketing actually is instead of what people think it is:
Give this one a try later!
Complex, strategic, quantitative, milt-faceted
4 Ps *****
Give this one a try later!
Product, Place, Price, Promotion
Clues to a Market Orientation *****
Give this one a try later!
