Social Responsibility Issues - Consumerism
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•Looking out for the best interest of the consumer
o Protecting the consumer
Business Unit-Strategy
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is a profit center which focuses on product offering and market segment.
Ethical Issues
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an identifiable problem, situation or opportunity requiring a choice among
several actions that must be evaluated as right or wrong, ethical or
unethical
What effect does time have in marketing?
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- Time creates mimicry & competition
- Over time, there's a competitive advantage with a popular product
- The dominant firm has to convince consumers its product is superior
- (Apple iPhone --> Samsung Galaxy)
Internal Marketing
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, - Understanding processes & people
- Empowerment: giving employees the power to act immediately,
decisively, and without fear in order to attain satisfaction and delight
- Chick-fil-A
- Southwest Airlines
Social Responsibility Issues - Sustainability
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•Consumers want a good quality of life and responsibility
o The potential for the long-term well being of the environment
o Conservation, pollution
o Ways to make environmentalism profitable
oElon Musk: Founder of Tesla, Space X, Solar City
♣Not about making money, about bettering the environment
oFirms need to encourage consumers to behave in a more sustainable
manner
one way to do this is through Social norms: need to see that other people
are behaving that way
Strategic Philanthropy
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- More long-term.
- An overall good to promote goodwill for the environment (organizational
core competency)
Give this one a try later!
•Looking out for the best interest of the consumer
o Protecting the consumer
Business Unit-Strategy
,Give this one a try later!
is a profit center which focuses on product offering and market segment.
Ethical Issues
Give this one a try later!
an identifiable problem, situation or opportunity requiring a choice among
several actions that must be evaluated as right or wrong, ethical or
unethical
What effect does time have in marketing?
Give this one a try later!
- Time creates mimicry & competition
- Over time, there's a competitive advantage with a popular product
- The dominant firm has to convince consumers its product is superior
- (Apple iPhone --> Samsung Galaxy)
Internal Marketing
Give this one a try later!
, - Understanding processes & people
- Empowerment: giving employees the power to act immediately,
decisively, and without fear in order to attain satisfaction and delight
- Chick-fil-A
- Southwest Airlines
Social Responsibility Issues - Sustainability
Give this one a try later!
•Consumers want a good quality of life and responsibility
o The potential for the long-term well being of the environment
o Conservation, pollution
o Ways to make environmentalism profitable
oElon Musk: Founder of Tesla, Space X, Solar City
♣Not about making money, about bettering the environment
oFirms need to encourage consumers to behave in a more sustainable
manner
one way to do this is through Social norms: need to see that other people
are behaving that way
Strategic Philanthropy
Give this one a try later!
- More long-term.
- An overall good to promote goodwill for the environment (organizational
core competency)
