Ethics Violations
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violations in accepted marketing ethics can negatively influence the
exchange process by violating trust, increasing customer dissatisfaction,
and lawsuits
, Location (Place) Ethical Issues
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manipulating a products availability, channel stuffing is shipping surplus
inventory to wholesalers and retailers at an excessive rate.
Competitive Forces (external)
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brand (or direct) competitors; product competitors (substitute); generic
competitors (no brand); total budget competitors (candy bar instead of
soda)
Social Responsibility
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an organizations obligation to maximize its positive impact and minimize its
negative impact on society; can generate positive publicity, promotes
goodwill
Monopoly
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violations in accepted marketing ethics can negatively influence the
exchange process by violating trust, increasing customer dissatisfaction,
and lawsuits
, Location (Place) Ethical Issues
Give this one a try later!
manipulating a products availability, channel stuffing is shipping surplus
inventory to wholesalers and retailers at an excessive rate.
Competitive Forces (external)
Give this one a try later!
brand (or direct) competitors; product competitors (substitute); generic
competitors (no brand); total budget competitors (candy bar instead of
soda)
Social Responsibility
Give this one a try later!
an organizations obligation to maximize its positive impact and minimize its
negative impact on society; can generate positive publicity, promotes
goodwill
Monopoly
Give this one a try later!
