Market Share (Successful SBU)
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The percentage of the market that actually buys a specific product.
Ex: Apple has 81% of market share of digital music players
Ex: Red Bull has 1% of the global soft drink Market Share.
Investors are interested in market share.
,The other side of Marketing (Time/Reality)
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People make similar products (competition) that work the same as the
original and take business.
ex: Google makes an Ipad competitor
After competition is established, the dominant firm has to convince
customers its product is superior.
Best Buy Segmenting Markets
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Separate angel and devil customers.
Goal: get rid of customers who are not profitable.
Ex: Store clerks are given training to identify customers.
Rich- Barrys
Mom- Jills
Male early Adopter- Buzzes
Environmental Forces
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Competitive- Brand/Generic/Product/Total Budget
Political- Top corporate doners. Lobbying support for candidates who
benefit them the most.
Economic- Business cycle- Prosperity/Recession/Depression/Recovery
, Technological- Technology constantly changes throughout the life of a
business.
Sociocultural-
Simple Trade Era (pre 1860s)
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Products were made by hand, grown, and traded in small quantities. Lasted
up until the industrial revolution. Then realized you can make the same
product in a big amount and cheaper to distribute.
Holistic View of Marketing
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Negative view on marketing due to marketers who put out deceptive and
negative ads.
Creation (Marketing Core Strategies) Relationships
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Ex: Disney- they don't have best rides/ they sell relationships/ they sell
magical experiences
Give this one a try later!
The percentage of the market that actually buys a specific product.
Ex: Apple has 81% of market share of digital music players
Ex: Red Bull has 1% of the global soft drink Market Share.
Investors are interested in market share.
,The other side of Marketing (Time/Reality)
Give this one a try later!
People make similar products (competition) that work the same as the
original and take business.
ex: Google makes an Ipad competitor
After competition is established, the dominant firm has to convince
customers its product is superior.
Best Buy Segmenting Markets
Give this one a try later!
Separate angel and devil customers.
Goal: get rid of customers who are not profitable.
Ex: Store clerks are given training to identify customers.
Rich- Barrys
Mom- Jills
Male early Adopter- Buzzes
Environmental Forces
Give this one a try later!
Competitive- Brand/Generic/Product/Total Budget
Political- Top corporate doners. Lobbying support for candidates who
benefit them the most.
Economic- Business cycle- Prosperity/Recession/Depression/Recovery
, Technological- Technology constantly changes throughout the life of a
business.
Sociocultural-
Simple Trade Era (pre 1860s)
Give this one a try later!
Products were made by hand, grown, and traded in small quantities. Lasted
up until the industrial revolution. Then realized you can make the same
product in a big amount and cheaper to distribute.
Holistic View of Marketing
Give this one a try later!
Negative view on marketing due to marketers who put out deceptive and
negative ads.
Creation (Marketing Core Strategies) Relationships
Give this one a try later!
Ex: Disney- they don't have best rides/ they sell relationships/ they sell
magical experiences
