SMGT 404
Case Study 1
Liberty University
SMGT 404
Case Study 1: C.K. Worth
C.K. Worth founded his company to deal with the representation and advertising of
processed fresh foods through retail food distributers. The company eventually expanded and
grew into a larger company in the sport world after having much success in international trade
industry. To try and grow into a leader in the different market, Kathy Green accepted the extra
work by learning from different business hiccups that were made in the past, as well as coming
up with some other strategies. But even after this, some problems still came up with different
employees and even the company itself.
Case Study
Sales Issues
The C.K. Worth company, overall, was successful in the beginning at obtaining certain
sport products for a new line, but toward the end of sales were not able to close them off and
execute them the right way. Kathy Green was a natural in the beginning in many different ways,
especially when it came to breaking down and studying the way industry of sport grows over
time. Eventually she failed to financially secure a way bring about a new sales division within
the company, though. The number one thing to realize in sales is to know everything that you are
selling to your customers, even in the sport industry. Having the fire for the product and knowing
how to enjoy it is also key, these things were not done by C.K. Worth at all.
Employee Satisfaction
Generating revenue was a very mutual compatibility between the two divisions.
Although, this was no met due to some deal breakers that arose over time. One being, the new
Case Study 1
Liberty University
SMGT 404
Case Study 1: C.K. Worth
C.K. Worth founded his company to deal with the representation and advertising of
processed fresh foods through retail food distributers. The company eventually expanded and
grew into a larger company in the sport world after having much success in international trade
industry. To try and grow into a leader in the different market, Kathy Green accepted the extra
work by learning from different business hiccups that were made in the past, as well as coming
up with some other strategies. But even after this, some problems still came up with different
employees and even the company itself.
Case Study
Sales Issues
The C.K. Worth company, overall, was successful in the beginning at obtaining certain
sport products for a new line, but toward the end of sales were not able to close them off and
execute them the right way. Kathy Green was a natural in the beginning in many different ways,
especially when it came to breaking down and studying the way industry of sport grows over
time. Eventually she failed to financially secure a way bring about a new sales division within
the company, though. The number one thing to realize in sales is to know everything that you are
selling to your customers, even in the sport industry. Having the fire for the product and knowing
how to enjoy it is also key, these things were not done by C.K. Worth at all.
Employee Satisfaction
Generating revenue was a very mutual compatibility between the two divisions.
Although, this was no met due to some deal breakers that arose over time. One being, the new
