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Kumon: Japanese Language & Education in Brazil

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Kumon Education Institute, founded in Brazil in 1977, is the second largest franchisor in the country, offering individualized educational programs in Mathematics, Portuguese, Japanese, and English to over 115,000 students across 1,700 units. The Kumon method focuses on developing student autonomy and self-learning through self-instructive materials tailored to individual learning paces. With a history of success since its inception in Japan in 1954, Kumon aims to enhance students' academic performance and confidence, preparing them for future educational challenges.

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Voorbeeld van de inhoud

KUMON EDUCATION INSTITUTE LTD.
Tomás Carvalhal Street, 686 - Paradise
São Paulo - SP - 04006-002
(5511) 3059.3700
www.kumon.com.br



KUMON INSTITUTIONAL

Bringing knowledge to the daily lives of Brazilians, Rede is the second largest
franchisor of the country

The beginning was timid, in the city of Londrina, in 1977. At that time, words like
"franchising" was virtually unknown in Brazil. The goal of Suzana Kabe, the
the first Brazilian franchise was to operate within the education segment, with a
serious and respected brand in other countries and that had a lot of potential for growth.


It was exactly at that time – 30 years ago – that Brazil would get to know Kumon, an educational network.

that today has a presence in 45 countries and is the second largest franchisor in Brazil, with

1,700 units spread across all Brazilian regions, teaching Mathematics,
Portuguese, Japanese and English around 115 thousand students.



When it arrived in Brazil, Kumon already had a history of over 20 years of success.
Created in 1954 in Japan by mathematics teacher Toru Kumon, the method was born out of
a father's love and his concern that his son would have a full and happy life,
developing your potential to the fullest to be able to pave your own future.


The son, who was not doing well in school, had self-teaching material available to him.
instructional, to study without relying on someone else's teachings and guiding oneself
according to your own learning pace. Takeshi achieved content at a level
a university student still in the 6th grade and developed autonomy, self-confidence, and posture of

search for new knowledge. Takeshi's results spread and currently, the
The Kumon method is present on all five continents, with 4 million students.


The method
The main objective of Kumon is to develop autonomy (independence) and the
self-learning in their students. To achieve this goal, they rely on teaching material
self-instructive and a very particular teaching system - individualized teaching, where
each student has a study program developed especially for them, according to
with your current capacity, learning pace, and goals to achieve.

, KUMON EDUCATION INSTITUTE LTD.
Tomás Carvalhal Street, 686 - Paradise
São Paulo – SP – 04006-002
(5511) 3059.3700
www.kumon.com.br




In a natural and pressure-free manner, the students make the most of their potential and

they excel in their studies in relation to school. Thus, upon entering High School,
they will be calmer and better able to face the exams with greater proficiency
entrance exams.


With structured educational material to adapt to the needs of each student,
Anyone can enroll in Kumon units, from preschool-age children.
school-aged, even those in their golden years. In this way, the Kumon method also adapts.
to the needs of children, following their rhythm, bringing joy in studying and
a different way to savor victories.




Portuguese
Serious Portuguese errors are always found in college entrance exam essays or
ENEM exams. Unfortunately, there is a large number of children, young people, and adults who speak

and they write their own language poorly; even living in a world of very high
competitiveness where, in most curricula, speaking two languages fluently is something
almost banal.


In Brazil, there are many causes for this type of problem: poorly prepared teachers,
automatic approval, little interest from students, lack of encouragement from families, among others

other factors. Even in private schools, if the child is not well stimulated, they will not have
a good performance, even when it comes to the 'mother tongue'.


A study conducted by Unicamp (University of Campinas) indicates that 25.7% of the students
from the fifth grade, in the State of São Paulo, does not understand written text. Despite

recognize all the efforts of the Municipal Department of Education, especially in
teacher training, the technicians pointed out that this is a worrying situation,
with an 'unacceptably high' proportion.


In light of this situation, the best solution is to take a complementary course that encourages the

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