BUSI 465-L01
Final Project Part 1: Outline
BUSI 465-L01
Executive
Summary
China has been that largest importer of soybeans from the US for over a decade, and
the demand is still rising. This is due to the recent end of the trade war with China and tariffs
being lifted away that has escalated the demand for soybeans. The main reason why China
imports many soybeans is because China suffers from unfavorable weather conditions and
many pests that hurt the growth of these crops. Many people in China use soybeans to make
soybean meal, which is a primary ingredient for animal feed. This export plan aims to target
the increasing demand for soybeans, specifically Non-GMO, because they are harder to find
and produce. Non- GMO soybeans aren’t used with fertilizer and pesticides that make them
healthier and safer to other soybeans. This is untouched niche in an ever-increasing market of
the biggest importer of soybeans from the US. The plan is to export these soybeans to China
and introduce them to the farmers who use them as feed to their animals. This shows the
farmers why it’s important to have Non-GMO soybeans instead of ones made with fertilizers
and pesticides. The people and farmers in China will eventually start buying these soybeans
at a record pace instead of others.
Introduction: Our company, Bedillion Exports, will meet the high demand for soybeans
with Non-GMO soybeans that exceed the expectation of China. Due to recent lifts on tariffs
to China, there has been an increase in the already high demand for soybeans and Bedillion
Exports is going to be on the forefront with making relationships with the farmers.
, I: Bedillion Exports promises to giving top notch customer service and high-quality
products to our valued clients. The company is committed to providing unrivaled service and
guarantee of goods safely shipped.
II: Situation/Background Analysis
1) Bedillion Exports will be exporting Non-GMO Soybeans to China from the US.
2) Bedillion Exports is currently limited to a small business with the original
founding members.
3) Bedillion Exports is a family limited liability company LLC
a) Jonathan Bedillion serves as the CEO and all liability rests on
him. b) All shipping is outsourced.
c) All resources already acquired for the company complete all necessary tasks
4) The competition for soybean exporting is other larger soybeans farmers in the
US a) Larger more established soybean farmers have better relationships and
supply. b) Soybean farmers in China but are not enough for consumption.
c) Non-GMO soybeans are more unknown and more expensive.
5) Demand for Soybeans has more recently exploded
a) 2 Million metric tons of soybean trade to China in first week of January
2021 (Tomson, 2021)
b) China/US Phase 1 trade deal remains in force with expected record-breaking
sales this year (Yeping, 2021)
6) China has a massive demand vs supply problem with consumption of
soybeans a) 2019 China soybean consumption hit 106 million metric tons
(Wood, 2020).
III: Marketing Component
1) The target market would be the grocery stores and farmers who need the soybeans
for animal feed
Final Project Part 1: Outline
BUSI 465-L01
Executive
Summary
China has been that largest importer of soybeans from the US for over a decade, and
the demand is still rising. This is due to the recent end of the trade war with China and tariffs
being lifted away that has escalated the demand for soybeans. The main reason why China
imports many soybeans is because China suffers from unfavorable weather conditions and
many pests that hurt the growth of these crops. Many people in China use soybeans to make
soybean meal, which is a primary ingredient for animal feed. This export plan aims to target
the increasing demand for soybeans, specifically Non-GMO, because they are harder to find
and produce. Non- GMO soybeans aren’t used with fertilizer and pesticides that make them
healthier and safer to other soybeans. This is untouched niche in an ever-increasing market of
the biggest importer of soybeans from the US. The plan is to export these soybeans to China
and introduce them to the farmers who use them as feed to their animals. This shows the
farmers why it’s important to have Non-GMO soybeans instead of ones made with fertilizers
and pesticides. The people and farmers in China will eventually start buying these soybeans
at a record pace instead of others.
Introduction: Our company, Bedillion Exports, will meet the high demand for soybeans
with Non-GMO soybeans that exceed the expectation of China. Due to recent lifts on tariffs
to China, there has been an increase in the already high demand for soybeans and Bedillion
Exports is going to be on the forefront with making relationships with the farmers.
, I: Bedillion Exports promises to giving top notch customer service and high-quality
products to our valued clients. The company is committed to providing unrivaled service and
guarantee of goods safely shipped.
II: Situation/Background Analysis
1) Bedillion Exports will be exporting Non-GMO Soybeans to China from the US.
2) Bedillion Exports is currently limited to a small business with the original
founding members.
3) Bedillion Exports is a family limited liability company LLC
a) Jonathan Bedillion serves as the CEO and all liability rests on
him. b) All shipping is outsourced.
c) All resources already acquired for the company complete all necessary tasks
4) The competition for soybean exporting is other larger soybeans farmers in the
US a) Larger more established soybean farmers have better relationships and
supply. b) Soybean farmers in China but are not enough for consumption.
c) Non-GMO soybeans are more unknown and more expensive.
5) Demand for Soybeans has more recently exploded
a) 2 Million metric tons of soybean trade to China in first week of January
2021 (Tomson, 2021)
b) China/US Phase 1 trade deal remains in force with expected record-breaking
sales this year (Yeping, 2021)
6) China has a massive demand vs supply problem with consumption of
soybeans a) 2019 China soybean consumption hit 106 million metric tons
(Wood, 2020).
III: Marketing Component
1) The target market would be the grocery stores and farmers who need the soybeans
for animal feed
