MBA 640
Data Analytics
UMGC
MBA 640
Question 1: Active Users
Ratio:
1,557/47,411= .03284
.03284 x 100 = 3.284%
The percentage of 3.284 is the ratio of 1 Day Active Users to 28 Day Active Users.
Conclusions
CompanyOne falls well within the accepted ratio for the retention of users to the website.
Ecommerce sites, such as CompanyOne, are typically lower than ten percent. After looking at the
data there was an increase in users over time. There were a significantly higher number of 28-day
users compared to the 1-day active users. These numbers tell the company the number of visitors
who used the site within the last day and the last 28 days. A significant increase in users over a
period of time means that the users are responding positively to the website. However, if there is
, not a significant increase then it can be assumed that users are not responding positively, and this
should be taken into account.
Data Analytics
UMGC
MBA 640
Question 1: Active Users
Ratio:
1,557/47,411= .03284
.03284 x 100 = 3.284%
The percentage of 3.284 is the ratio of 1 Day Active Users to 28 Day Active Users.
Conclusions
CompanyOne falls well within the accepted ratio for the retention of users to the website.
Ecommerce sites, such as CompanyOne, are typically lower than ten percent. After looking at the
data there was an increase in users over time. There were a significantly higher number of 28-day
users compared to the 1-day active users. These numbers tell the company the number of visitors
who used the site within the last day and the last 28 days. A significant increase in users over a
period of time means that the users are responding positively to the website. However, if there is
, not a significant increase then it can be assumed that users are not responding positively, and this
should be taken into account.
