Situation Audit
University of Maryland Global Campus
Executive Summary
Rescue Dogs Rock New York City (RDRNYC) is a New York City-based nonprofit that
specializes in animal welfare since 2015. The organization has rescued over five thousand
animals between the years 2015 and 2018. RDRNYC has established two programs, rescue,
rehabilitate, rehome, and adopt don’t shop, to ensure the organizations’ success. However, there
are thousands of animal rescues in the United States with each organization relying on donations
and support from the community. This creates challenges for RDRNYC to stay competitive and
relevant without putting down other organizations.
This report provides an in-depth analysis and evaluation of the overall stability of the
nonprofit organization Rescue Dogs Rock. The purpose of this audit is to assess the stability of
Rescue Dogs Rock as well as make recommendations to improve performance. This evaluation
touches on many different aspects of the overall structure of the business. This report will take
note of the mission, organization, strategy, structure, leadership, resources, and competitive
advantage. The methods utilized to determine each of these points relies heavily on research as
well as using a partial SWOT analysis. Recommendations will be given to determine the best
course of action to optimize the organizations’ performance.
The report finds that the current position of the organization is stable. However, the areas
of weakness found need further investigation and remedial action must be taken by the board of
directors. The recommendations suggested would create a more stable and efficient organization.
The recommendations discussed include:
Adapting the traditional organizational structure
Add a more in-depth orientation process
Expand the foster network
, Introduction
Rescue Dogs Rock New York City (RDRNYC) is an animal welfare nonprofit
organization. This organization was established in 2015 by co-founders Stacey Silverstein and
Jackie O’Sullivan (About, 2020). RDRNYC is a 501(c)(3) organization that classifies them as a
charitable organization. Rescue Dogs Rock was founded shortly after the two co-founders
discovered their passion for animals, specifically those that are unwanted. Each year Rescue
Dogs Rock pulls a minimum of eight hundred dogs from shelters in the United States (Rescue
Dogs Rock Inc, 2020). Each case is a heartbreaking one filled with neglect, abuse, or horrific
medical pulls from shelters. These dogs are given a new life as they are medically evaluated,
treated, and eventually rehabilitated to be adopted to the perfect family.
Although the nonprofit is in New York City they take in dogs from all over the United
States as well as having foster care in 13 states. Since the foundation Rescue Dogs Rock has
rescued over five thousand animals and successfully homed over three thousand of these animals
(Rescue Dogs Rock Inc, 2020). This is done through the two programs that have been
established: rescue, rehabilitate and rehome, and adopt don’t shop. Each program has a specific
goal to help support the overall mission. The first program works to save the dogs while the latter
helps to educate the public on these unwanted animals.
This organization utilizes social media platforms to collect donations as well as various
campaigns and charity events. This organization exists solely on donations and the support given
from the community. Donations are received from individuals, sponsors, and those who have
partnered with the organization. This has allowed Rescue Dogs Rock to thrive since the day it
was established and allow them to complete the mission “imagine a world – without homeless
dogs”.
, Fact Sheet
Rescue Dogs Rock is a non-profit organization that relies on donations, fundraising and
people volunteering their time and their homes to provide a better future for animals in shelters.
All throughout the United States Rescue Dogs Rock takes in urgent cases of injured and abused
animals to provide them the care that is needed.
Rescue Dogs Rock New York City (RDRNYC) was established in 2015 by Jackie
O’Sullivan and Stacey Silverstein (Imagine a World – Without Homeless Dogs, 2017).
This organization is classified as a 501(c)(3), but further classifies as a corporation
(Rescue Dogs Rock Inc, 2020).
As a corporation Rescue Dogs Rock has a board of directors that consists of Jackie
O’Sullivan and Stacey Silverstein.
RDRNYC is a nonprofit organization that falls under animal protection and welfare. This
falls under the National Taxonomy of Exempt Entities (NTEE) code in the IRS. This
classifies the organization as a charitable nonprofit organization.
The organization has three part-time/full-time employees with all of the workers being
volunteers.
Rescue, Rehabilitate, and Rehome Unwanted Companion Animals: Rescuing abused,
neglected, and abandoned dogs in the United States as well as providing the medical care,
and rehabilitative treatment required to place dogs into homes (Rescue Dogs Rock Inc,
2020).
“Adopt Don’t Shop” campaign: A campaign aimed at promoting that “unwanted” dogs
can be a good family pet. This involves educating the public and promoting spaying and
neutering. The overarching goal is to encourage more people to adopt.
University of Maryland Global Campus
Executive Summary
Rescue Dogs Rock New York City (RDRNYC) is a New York City-based nonprofit that
specializes in animal welfare since 2015. The organization has rescued over five thousand
animals between the years 2015 and 2018. RDRNYC has established two programs, rescue,
rehabilitate, rehome, and adopt don’t shop, to ensure the organizations’ success. However, there
are thousands of animal rescues in the United States with each organization relying on donations
and support from the community. This creates challenges for RDRNYC to stay competitive and
relevant without putting down other organizations.
This report provides an in-depth analysis and evaluation of the overall stability of the
nonprofit organization Rescue Dogs Rock. The purpose of this audit is to assess the stability of
Rescue Dogs Rock as well as make recommendations to improve performance. This evaluation
touches on many different aspects of the overall structure of the business. This report will take
note of the mission, organization, strategy, structure, leadership, resources, and competitive
advantage. The methods utilized to determine each of these points relies heavily on research as
well as using a partial SWOT analysis. Recommendations will be given to determine the best
course of action to optimize the organizations’ performance.
The report finds that the current position of the organization is stable. However, the areas
of weakness found need further investigation and remedial action must be taken by the board of
directors. The recommendations suggested would create a more stable and efficient organization.
The recommendations discussed include:
Adapting the traditional organizational structure
Add a more in-depth orientation process
Expand the foster network
, Introduction
Rescue Dogs Rock New York City (RDRNYC) is an animal welfare nonprofit
organization. This organization was established in 2015 by co-founders Stacey Silverstein and
Jackie O’Sullivan (About, 2020). RDRNYC is a 501(c)(3) organization that classifies them as a
charitable organization. Rescue Dogs Rock was founded shortly after the two co-founders
discovered their passion for animals, specifically those that are unwanted. Each year Rescue
Dogs Rock pulls a minimum of eight hundred dogs from shelters in the United States (Rescue
Dogs Rock Inc, 2020). Each case is a heartbreaking one filled with neglect, abuse, or horrific
medical pulls from shelters. These dogs are given a new life as they are medically evaluated,
treated, and eventually rehabilitated to be adopted to the perfect family.
Although the nonprofit is in New York City they take in dogs from all over the United
States as well as having foster care in 13 states. Since the foundation Rescue Dogs Rock has
rescued over five thousand animals and successfully homed over three thousand of these animals
(Rescue Dogs Rock Inc, 2020). This is done through the two programs that have been
established: rescue, rehabilitate and rehome, and adopt don’t shop. Each program has a specific
goal to help support the overall mission. The first program works to save the dogs while the latter
helps to educate the public on these unwanted animals.
This organization utilizes social media platforms to collect donations as well as various
campaigns and charity events. This organization exists solely on donations and the support given
from the community. Donations are received from individuals, sponsors, and those who have
partnered with the organization. This has allowed Rescue Dogs Rock to thrive since the day it
was established and allow them to complete the mission “imagine a world – without homeless
dogs”.
, Fact Sheet
Rescue Dogs Rock is a non-profit organization that relies on donations, fundraising and
people volunteering their time and their homes to provide a better future for animals in shelters.
All throughout the United States Rescue Dogs Rock takes in urgent cases of injured and abused
animals to provide them the care that is needed.
Rescue Dogs Rock New York City (RDRNYC) was established in 2015 by Jackie
O’Sullivan and Stacey Silverstein (Imagine a World – Without Homeless Dogs, 2017).
This organization is classified as a 501(c)(3), but further classifies as a corporation
(Rescue Dogs Rock Inc, 2020).
As a corporation Rescue Dogs Rock has a board of directors that consists of Jackie
O’Sullivan and Stacey Silverstein.
RDRNYC is a nonprofit organization that falls under animal protection and welfare. This
falls under the National Taxonomy of Exempt Entities (NTEE) code in the IRS. This
classifies the organization as a charitable nonprofit organization.
The organization has three part-time/full-time employees with all of the workers being
volunteers.
Rescue, Rehabilitate, and Rehome Unwanted Companion Animals: Rescuing abused,
neglected, and abandoned dogs in the United States as well as providing the medical care,
and rehabilitative treatment required to place dogs into homes (Rescue Dogs Rock Inc,
2020).
“Adopt Don’t Shop” campaign: A campaign aimed at promoting that “unwanted” dogs
can be a good family pet. This involves educating the public and promoting spaying and
neutering. The overarching goal is to encourage more people to adopt.
