UGA MARK 3000 - Grantham
Exam 3 QUESTIONS AND
VERIFIED CORRECT
ANSWERS GRADED A+
[LATEST] 100% GUARANTEED
PASS
informative advertising - CORRECT ANSWER-communication used to create and build brand
awareness, with the ultimate goal of moving the consumer through the buying cycle to a
purchase
persuasive advertising - CORRECT ANSWER-communication used to motivate consumers to take
action
reminder advertising - CORRECT ANSWER-communication used to remind consumers of a
product or to prompt repurchases, especially for products that have gained market acceptance
and are in the maturity stage of their life cycle
product focused advertisement - CORRECT ANSWER-Advertisements used to inform, persuade,
or remind consumers about a specific product or service.
institutional advertisement - CORRECT ANSWER-A type of advertising that promotes a company,
corporation, business, institution, or organization. Unlike product-focused advertisements, it is
not intended to sell a particular product or service.
,public service advertising (PSA) - CORRECT ANSWER-Advertising that focuses on public welfare
and generally is sponsored by nonprofit institutions, civic groups, religious organizations, trade
associations, or political groups; a form of social marketing.
social marketing - CORRECT ANSWER-the content distributed through online and mobile
technologies to facilitate interpersonal interactions
unique selling proposition - CORRECT ANSWER-a strategy of differentiating a product by
communicating its unique attributes; often becomes the common theme or slogan in the entire
advertising campaign
informational appeal - CORRECT ANSWER-used in a promotion to help consumers make
purchase decisions by offering factual information and strong arguments built around relevant
issues that encourage them to evaluate the brand favorably on the basis of the key benefits it
provides
emotional appeal - CORRECT ANSWER-an appeal that aims to satisfy consumers' emotional
desires rather than their utilitarian needs
media planning - CORRECT ANSWER-the process of evaluating and selecting the media mix that
will deliver a clear, consistent, compelling message to the intended audience
media mix - CORRECT ANSWER-the combination of the media used and the frequency of
advertising in each medium
media buy - CORRECT ANSWER-the actual purchase of airtime or print pages
mass media - CORRECT ANSWER-channels that are ideal for reaching large numbers of
anonymous audience members; include national newspapers, magazines, radio, and television
, niche media - CORRECT ANSWER-channels that are focused and generally used to reach narrow
segments, often with unique demographic characteristics or interests
advertising schedule - CORRECT ANSWER-the specification of the timing and duration of
advertising
continuous advertising schedule - CORRECT ANSWER-An advertising schedule that runs steadily
throughout the year and therefore is suited to products and services that are consumed
continually at relatively steady rates and that require a steady level of persuasive or reminder
advertising.
flighting (advertising schedule) - CORRECT ANSWER-an advertising schedule implemented in
spurts, with periods of heavy advertising followed by periods of no advertising
pulsing (advertising schedule) - CORRECT ANSWER-An advertising schedule that combines the
continuous and flighting schedules by maintaining a base level of advertising but increasing
advertising intensity during certain periods.
headline - CORRECT ANSWER-in an advertisement, large type designed to draw attention
subhead - CORRECT ANSWER-an additional smaller headline in an ad that provides a great deal
of information through the use of short and simple words
body copy - CORRECT ANSWER-the main text portion of an ad
brand elements - CORRECT ANSWER-characteristics that identify the sponsor of a specific ad
pretesting - CORRECT ANSWER-assessments performed before an ad campaign is implemented
to ensure that the various elements are working in an integrated fashion and doing what they
are intended to do
Exam 3 QUESTIONS AND
VERIFIED CORRECT
ANSWERS GRADED A+
[LATEST] 100% GUARANTEED
PASS
informative advertising - CORRECT ANSWER-communication used to create and build brand
awareness, with the ultimate goal of moving the consumer through the buying cycle to a
purchase
persuasive advertising - CORRECT ANSWER-communication used to motivate consumers to take
action
reminder advertising - CORRECT ANSWER-communication used to remind consumers of a
product or to prompt repurchases, especially for products that have gained market acceptance
and are in the maturity stage of their life cycle
product focused advertisement - CORRECT ANSWER-Advertisements used to inform, persuade,
or remind consumers about a specific product or service.
institutional advertisement - CORRECT ANSWER-A type of advertising that promotes a company,
corporation, business, institution, or organization. Unlike product-focused advertisements, it is
not intended to sell a particular product or service.
,public service advertising (PSA) - CORRECT ANSWER-Advertising that focuses on public welfare
and generally is sponsored by nonprofit institutions, civic groups, religious organizations, trade
associations, or political groups; a form of social marketing.
social marketing - CORRECT ANSWER-the content distributed through online and mobile
technologies to facilitate interpersonal interactions
unique selling proposition - CORRECT ANSWER-a strategy of differentiating a product by
communicating its unique attributes; often becomes the common theme or slogan in the entire
advertising campaign
informational appeal - CORRECT ANSWER-used in a promotion to help consumers make
purchase decisions by offering factual information and strong arguments built around relevant
issues that encourage them to evaluate the brand favorably on the basis of the key benefits it
provides
emotional appeal - CORRECT ANSWER-an appeal that aims to satisfy consumers' emotional
desires rather than their utilitarian needs
media planning - CORRECT ANSWER-the process of evaluating and selecting the media mix that
will deliver a clear, consistent, compelling message to the intended audience
media mix - CORRECT ANSWER-the combination of the media used and the frequency of
advertising in each medium
media buy - CORRECT ANSWER-the actual purchase of airtime or print pages
mass media - CORRECT ANSWER-channels that are ideal for reaching large numbers of
anonymous audience members; include national newspapers, magazines, radio, and television
, niche media - CORRECT ANSWER-channels that are focused and generally used to reach narrow
segments, often with unique demographic characteristics or interests
advertising schedule - CORRECT ANSWER-the specification of the timing and duration of
advertising
continuous advertising schedule - CORRECT ANSWER-An advertising schedule that runs steadily
throughout the year and therefore is suited to products and services that are consumed
continually at relatively steady rates and that require a steady level of persuasive or reminder
advertising.
flighting (advertising schedule) - CORRECT ANSWER-an advertising schedule implemented in
spurts, with periods of heavy advertising followed by periods of no advertising
pulsing (advertising schedule) - CORRECT ANSWER-An advertising schedule that combines the
continuous and flighting schedules by maintaining a base level of advertising but increasing
advertising intensity during certain periods.
headline - CORRECT ANSWER-in an advertisement, large type designed to draw attention
subhead - CORRECT ANSWER-an additional smaller headline in an ad that provides a great deal
of information through the use of short and simple words
body copy - CORRECT ANSWER-the main text portion of an ad
brand elements - CORRECT ANSWER-characteristics that identify the sponsor of a specific ad
pretesting - CORRECT ANSWER-assessments performed before an ad campaign is implemented
to ensure that the various elements are working in an integrated fashion and doing what they
are intended to do
