Questions with 100% Certified
Quiz_________________?
-Direct- primary (family, friends, coworkers) & secondary (clubs, professional, religious
groups)
-Indirect- aspirational (I want to be like Mike) & non-aspirational (If I buy one of those cars
people will think) -
Answer✅
Social/reference groups
Quiz_________________?
-Personality refers to the internal characteristics
-Lifestyle refers to the external characteristics of how one lives -
Answer✅
Personal Influences
Quiz_________________?
• Gain scale economies
• Access foreign investment
• Overcome trade barriers
1
, • Enhance brand image
• Access lower costs
• Offset domestic cycles -
Answer✅
Global Marketing Benefits
Quiz_________________?
•Better understand changing customer attitudes
•Recognize market opportunities
•Retain customers better by understanding needs
•Optimize marketing mix
•Determine strategy feasibility
•Improve quality of decisions -
Answer✅
Benefits of Marketing Research
Quiz_________________?
•Cost-benefit analysis
•Which one does the +'s most outweigh the -'s?
o Multi-Attribute -
Answer✅
Compensatory Model
Quiz_________________?
•Market share analysis
•Competitive product studies
2
, •Determination of market characteristics
•Assessment of advertising effectiveness
•Measurement of market potential
•New product acceptance
•Media research -
Answer✅
Uses of Marketing Research
Quiz_________________?
= ((Percentage of brand of total US Sales in Market)/(Percentage of total US population in
Market)) x 100 -
Answer✅
BDI (Brand Development Index)
Quiz_________________?
= ((Percentage of product category sales in market)/(Percentage of US population in
market)) x 100 -
Answer✅
CDI ( Category Development Index)
Quiz_________________?
1. Need recognition
2. Information Search
3. Evaluate Alternatives
4. Purchase Decision
5. Post purchase Evaluation -
3
Quiz_________________?
-Direct- primary (family, friends, coworkers) & secondary (clubs, professional, religious
groups)
-Indirect- aspirational (I want to be like Mike) & non-aspirational (If I buy one of those cars
people will think) -
Answer✅
Social/reference groups
Quiz_________________?
-Personality refers to the internal characteristics
-Lifestyle refers to the external characteristics of how one lives -
Answer✅
Personal Influences
Quiz_________________?
• Gain scale economies
• Access foreign investment
• Overcome trade barriers
1
, • Enhance brand image
• Access lower costs
• Offset domestic cycles -
Answer✅
Global Marketing Benefits
Quiz_________________?
•Better understand changing customer attitudes
•Recognize market opportunities
•Retain customers better by understanding needs
•Optimize marketing mix
•Determine strategy feasibility
•Improve quality of decisions -
Answer✅
Benefits of Marketing Research
Quiz_________________?
•Cost-benefit analysis
•Which one does the +'s most outweigh the -'s?
o Multi-Attribute -
Answer✅
Compensatory Model
Quiz_________________?
•Market share analysis
•Competitive product studies
2
, •Determination of market characteristics
•Assessment of advertising effectiveness
•Measurement of market potential
•New product acceptance
•Media research -
Answer✅
Uses of Marketing Research
Quiz_________________?
= ((Percentage of brand of total US Sales in Market)/(Percentage of total US population in
Market)) x 100 -
Answer✅
BDI (Brand Development Index)
Quiz_________________?
= ((Percentage of product category sales in market)/(Percentage of US population in
market)) x 100 -
Answer✅
CDI ( Category Development Index)
Quiz_________________?
1. Need recognition
2. Information Search
3. Evaluate Alternatives
4. Purchase Decision
5. Post purchase Evaluation -
3
