COM2602 EXAM PACK 2026 - 200 QUESTIONS WITH ANSWERS
SECTION A: COMMUNICATION IN THE ORGANISATION (Questions 1-50)
Question 1:
Which of the following is NOT one of the six major areas of communication within the organisation
outlined in the study guide for COM2602?
A) Corporate Communication
B) Marketing Communication
C) Financial Communication
D) Organisational Communication
Correct Answer: C
Rationale: The study guide outlines six major areas: Organisational Communication, Management
Communication, Corporate Communication, Marketing Communication, Business Communication, and
Public Relations. Financial Communication is not listed as a distinct area.
Question 2:
According to Shelby (1993) as cited in Angelopulo & Barker (2013), academics define organisational
communication as:
A) The communication that exists and is practised within the organisation
B) The messages issued by a corporate organisation to its audiences
C) The study of communication as it applies to any aspect of the organisation's existence
D) The management of symbols and signs for effective corporate management
Correct Answer: C
Rationale: Shelby (1993) notes that academics view organisational communication as the study of
communication as it applies to any aspect, both internal and external, of the organisation's existence.
Practitioners and professional communicators define it as communication that exists and is practised
within the organisation (Angelopulo & Barker, 2013, p. 17).
,Question 3:
Professional communicators and practitioners tend to define organisational communication as:
A) The study of communication in all aspects of organisational existence
B) Internal communication only
C) The messages issued by a corporate organisation to its audiences
D) The management of symbols and signs for effective corporate management
Correct Answer: B
Rationale: Professional communicators and practitioners define organisational communication as the
communication that exists and is practised within the organisation – that is, as internal communication
(Angelopulo & Barker, 2013, p. 17).
Question 4:
Corporate Communication can be defined as:
A) Communication that is used to attain business objectives
B) A set of activities involved in managing all internal and external communications aimed at creating a
favourable point of view among stakeholders
C) The study of messages issued by a corporate organisation to media
D) The management of symbols and signs for effective communication
Correct Answer: B
Rationale: Corporate communication is a set of activities involved in managing and orchestrating all
internal and external communications aimed at creating a favourable point of view among stakeholders
on which the company depends (Angelopulo & Barker, 2013).
Question 5:
Which of the following is NOT a feature of corporate communication as described in the prescribed
textbook?
A) It is the messages issued by a corporate organisation to its audiences
B) It includes communication with employees, media, channel partners and the general public
C) It focuses exclusively on external communication with customers
,D) It aims to create a favourable point of view among stakeholders
Correct Answer: C
Rationale: Corporate communication includes both internal and external communications, not focused
exclusively on customers. It includes communication with employees, media, channel partners, and the
general public (Angelopulo & Barker, 2013).
Question 6:
Management Communication has its roots in:
A) Psychology
B) Sociology
C) Rhetoric
D) Anthropology
Correct Answer: C
Rationale: Management Communication has its roots in rhetoric, although it also draws strongly from
management (Angelopulo & Barker, 2013, p. 16).
Question 7:
According to Angelopulo & Barker (2013), management communication can be defined as:
A) The dissemination of information from management to employees
B) Management's use, adaptation and creation of languages, symbols and signs for the effective and
profitable management of the corporate enterprise
C) The process of creating and exchanging information within an organisation
D) The study of communication as it applies to any aspect of the organisation's existence
Correct Answer: B
Rationale: Management Communication is defined as management's use, adaptation and creation of
languages, symbols and signs for the effective and profitable management of the corporate enterprise
(Angelopulo & Barker, 2013, p. 16).
, Question 8:
According to Van Riel (1995), which of the following is NOT one of the main approaches to integrating
corporate identity?
A) Common starting point approach
B) Corporate identity approach
C) Marketing communication approach
D) Financial communication approach
Correct Answer: D
Rationale: The three approaches identified by Van Riel (1995) are the Common starting point approach,
the Corporate identity approach, and the Marketing communication approach. Financial communication
is not identified as a separate approach.
Question 9:
Which author proposed the three methods of integrating corporate identity?
A) Angelopulo (2013)
B) Shelby (1993)
C) Van Riel (1995)
D) Barker (2013)
Correct Answer: C
Rationale: Van Riel (1995) identified and explained the main approaches to integrating corporate
identity, including the common starting point approach, corporate identity approach, and marketing
communication approach.
Question 10:
Business Communication is an academic field that can be defined as:
A) The study of communication within a business entity only
B) Communication that is used to attain business objectives
C) The exchange of information between management and employees
SECTION A: COMMUNICATION IN THE ORGANISATION (Questions 1-50)
Question 1:
Which of the following is NOT one of the six major areas of communication within the organisation
outlined in the study guide for COM2602?
A) Corporate Communication
B) Marketing Communication
C) Financial Communication
D) Organisational Communication
Correct Answer: C
Rationale: The study guide outlines six major areas: Organisational Communication, Management
Communication, Corporate Communication, Marketing Communication, Business Communication, and
Public Relations. Financial Communication is not listed as a distinct area.
Question 2:
According to Shelby (1993) as cited in Angelopulo & Barker (2013), academics define organisational
communication as:
A) The communication that exists and is practised within the organisation
B) The messages issued by a corporate organisation to its audiences
C) The study of communication as it applies to any aspect of the organisation's existence
D) The management of symbols and signs for effective corporate management
Correct Answer: C
Rationale: Shelby (1993) notes that academics view organisational communication as the study of
communication as it applies to any aspect, both internal and external, of the organisation's existence.
Practitioners and professional communicators define it as communication that exists and is practised
within the organisation (Angelopulo & Barker, 2013, p. 17).
,Question 3:
Professional communicators and practitioners tend to define organisational communication as:
A) The study of communication in all aspects of organisational existence
B) Internal communication only
C) The messages issued by a corporate organisation to its audiences
D) The management of symbols and signs for effective corporate management
Correct Answer: B
Rationale: Professional communicators and practitioners define organisational communication as the
communication that exists and is practised within the organisation – that is, as internal communication
(Angelopulo & Barker, 2013, p. 17).
Question 4:
Corporate Communication can be defined as:
A) Communication that is used to attain business objectives
B) A set of activities involved in managing all internal and external communications aimed at creating a
favourable point of view among stakeholders
C) The study of messages issued by a corporate organisation to media
D) The management of symbols and signs for effective communication
Correct Answer: B
Rationale: Corporate communication is a set of activities involved in managing and orchestrating all
internal and external communications aimed at creating a favourable point of view among stakeholders
on which the company depends (Angelopulo & Barker, 2013).
Question 5:
Which of the following is NOT a feature of corporate communication as described in the prescribed
textbook?
A) It is the messages issued by a corporate organisation to its audiences
B) It includes communication with employees, media, channel partners and the general public
C) It focuses exclusively on external communication with customers
,D) It aims to create a favourable point of view among stakeholders
Correct Answer: C
Rationale: Corporate communication includes both internal and external communications, not focused
exclusively on customers. It includes communication with employees, media, channel partners, and the
general public (Angelopulo & Barker, 2013).
Question 6:
Management Communication has its roots in:
A) Psychology
B) Sociology
C) Rhetoric
D) Anthropology
Correct Answer: C
Rationale: Management Communication has its roots in rhetoric, although it also draws strongly from
management (Angelopulo & Barker, 2013, p. 16).
Question 7:
According to Angelopulo & Barker (2013), management communication can be defined as:
A) The dissemination of information from management to employees
B) Management's use, adaptation and creation of languages, symbols and signs for the effective and
profitable management of the corporate enterprise
C) The process of creating and exchanging information within an organisation
D) The study of communication as it applies to any aspect of the organisation's existence
Correct Answer: B
Rationale: Management Communication is defined as management's use, adaptation and creation of
languages, symbols and signs for the effective and profitable management of the corporate enterprise
(Angelopulo & Barker, 2013, p. 16).
, Question 8:
According to Van Riel (1995), which of the following is NOT one of the main approaches to integrating
corporate identity?
A) Common starting point approach
B) Corporate identity approach
C) Marketing communication approach
D) Financial communication approach
Correct Answer: D
Rationale: The three approaches identified by Van Riel (1995) are the Common starting point approach,
the Corporate identity approach, and the Marketing communication approach. Financial communication
is not identified as a separate approach.
Question 9:
Which author proposed the three methods of integrating corporate identity?
A) Angelopulo (2013)
B) Shelby (1993)
C) Van Riel (1995)
D) Barker (2013)
Correct Answer: C
Rationale: Van Riel (1995) identified and explained the main approaches to integrating corporate
identity, including the common starting point approach, corporate identity approach, and marketing
communication approach.
Question 10:
Business Communication is an academic field that can be defined as:
A) The study of communication within a business entity only
B) Communication that is used to attain business objectives
C) The exchange of information between management and employees
