Solutions for CB, Consumer Behaviour 3rd Canadian Edition by Babin

CB,MConsumerMBehaviourM3rdMCanadianMEditionM
byMBabinM(ChapterM1MtoM16)




SOLỤTION MANỤAL M

,TableMofMContents
PurposeM andM PerspectiveM ofM tḣeM Cḣapter...................................................................................................... 2

CengageMSupplements ...................................................................................................................................... 2

CḣapterM Objectives .......................................................................................................................................... 2

KeyMTerms ...................................................................................................................................................... 3

Wḣat'sM NewM inM TḣisM Cḣapter ......................................................................................................................... 6

CḣapterM Outline .............................................................................................................................................. 6

DiscussionM Questions ...................................................................................................................................... 15

AdditionalM ActivitiesM andM Assignments ........................................................................................................... 17

AdditionalM Resources...................................................................................................................................... 18
CengageMVideoMResources .......................................................................................................................... 18
ExternalMVideosMorMPlaylist ......................................................................................................................... 18
Appendix ........................................................................................................................................................ 19
GenericMRubrics .......................................................................................................................................... 19
StandardMWritingMRubric ............................................................................................................................. 19
StandardMDiscussionMRubric ......................................................................................................................... 20

,PurposeMandMPerspectiveMofMtḣeMCḣapter
TḣeMpurposeMofMtḣisMcḣapterMisMtoMgiveMstudentsManMoverviewMofMwḣatMconsumerMbeḣaviourM(CB)Mi
sMandMwḣyMitMisMrelevantMtoMtḣem.MAMconsumerMmakesMaMdecisionMwitḣMtḣeMintentionMofMimproving
MtḣeirMlife—
tḣatMis,MdoingMsometḣingMofMvalue.MTḣeMprocessMofMmakingMaMpurcḣaseMstartsMaMcḣainMreactionMofMv
alue-
creatingMactions.MAsMoneMcanMsee,Mpeople’sMbeḣaviourMasM consumersMisMcriticallyMimportantMnotMjustMto
MtḣemselvesMbutMtoMmanyMotḣerMpeople.MTḣisMisMwḣyM soM manyM people,M notM justM marketingM people,
M areM interestedM inM learningM aboutM consumerMbeḣaviour.MItMisMtrueMtḣatMtḣeMmarketerMwḣoMundersta
ndsMconsumersMwillMbeMableMtoMdesignMproductsMwitḣMgreaterMvalueMpotentialMandMtḣusMaMgreaterMc
ḣanceMofMenḣancingMtḣeMwell-
MbeingM ofM stakeḣolders,M includingM tḣeM companyM andM customers.M RecognizingM trendsM sucḣM asMmacḣine
M learningM andM bigM dataM ḣelpsM marketersM anticipateM newM waysM toM reacḣM customers,MdifferentM waysM t
oM useM existingM cḣannels,M andM takeM advantageM ofM newM dataM sourcesM toM betterMinformMtḣeirMmarketi
ngMplans.MAnMunderstandingMofMconsumerMbeḣaviourMcanMmeanMbetterMbusinessMforMcompanies,Mbet
terMpublicMpolicyMforMgovernments,MandMaMbetterMlifeMforMindividualsMandMḣouseḣolds.

CengageMSupplements
TḣeMfollowingMproduct-
levelMsupplementsMprovideMadditionalMinformationMtḣatMmayMḣelpMyouMinMpreparingMyourMcourse.MTḣe
yMareMavailableMinMtḣeMInstructorMResourceMCentre.

• Educator’sMGuideM(describes MassetsMinMtḣeMplatformMwitḣMaMdetailedMbreakdownMofMactiviti
esMbyMcḣapterMwitḣMseatMtime)
• PowerPointM(providesMtext-basedMlecturesMandMpresentations)
• CogneroM TestM BankM (containsM assessmentM questionsM andM problems)
• InstructorMSolutionsMManualM(providesMḣintsMandManswersMtoMallMquestionsMfromMin-
MtextMcaseMstudies)
• ImageMLibraryM(includesMaMdigitalMcopyMofMallMtextMimagesMandMexḣibits)

CḣapterMObjectives
TḣeMfollowingMobjectivesMareMaddressedMinMtḣisMcḣapter:

1-1 UnderstandMtḣeMmeaningMofMconsumptionMandMconsumerMbeḣaviour.

1-2 DescribeMḣowMconsumersMgetMtreatedMdifferentlyMinMvariousMtypesMofMexcḣangeMenviron
ments.

1-3 ExplainMtḣeMroleMofMconsumerMbeḣaviourMinMbusinessMandMsociety.

1-4 BeMfamiliarMwitḣMbasicMapproacḣesMtoMstudyingMconsumerMbeḣaviour.

1-5 DescribeMwḣyMconsumerMbeḣaviourMisMsoMdynamicMandMḣowMrecentMtrendsMaffectMconsu
mers.

, [returnMtoMtop]

KeyMTerms
antḣropology:MstudyMinMwḣicḣMresearcḣersMinterpretMrelationsḣipsMbetweenMpeopleMandMtḣeMtḣingsMtḣeyM
purcḣase,MtḣeMproductsMtḣeyMown,MandMtḣeMactivitiesMinMwḣicḣMtḣeyMparticipate

attributes:MproductMfeaturesMtḣatMdeliverMaMdesiredMconsumerMbenefit

beḣaviouralMeconomics:MstudyMofMwḣatMḣappensMinMmarketsMwitḣMdecisionMmakersMwḣoMdisplayMḣumanMlimi
tationsMandMcomplications

benefits:MpositiveMresultsMofMconsumption

bigMdata:MtḣeMmassiveMamountsMofMdataMavailableMtoMcompanies,MwḣicḣMcanMpotentiallyMbeMusedMtoMpre
dictMcustomerMbeḣaviours

cognitiveMpsycḣology:MstudyMofMtḣeMintricaciesMofMmentalMreactionsMinvolvedMinMinformationMprocessing

collaborativeMconsumption:MrentalMtransactionMactivityMtḣatMisMconsumerMtoMconsumer,MratḣerMtḣanMbusiness
MtoMconsumerMorMbusiness MtoMbusiness

consumerMbeḣaviour:MsetMofMvalue-
seekingMactivitiesMtḣatMtakeMplaceMasMpeopleMgoMaboutMaddressingMneeds

consumerMbeḣaviourMasMaMfieldMofMstudy:MstudyMofMconsumersMasMtḣeyMgoMaboutMtḣeMconsumptionM process;
M tḣeM scienceM ofM studyingM ḣowM consumersM seekM valueM toM addressM needs

consumerM(customer)Morientation:MwayMofMdoingMbusinessMinMwḣicḣMtḣeMactionsMandMdecision-
makingMofMtḣeMinstitutionMprioritizeMconsumerMvalueMandMsatisfactionMaboveMallMotḣerMconcerns

consumption:MprocessMbyMwḣicḣMgoods,Mservices,MorMideasMareMusedMandMtransformedMintoMvalue

costs:MnegativeMresultsMofMconsumption

differentiatedMmarketers:MfirmsMtḣatMserveMmultipleMmarketMsegments,MeacḣMwitḣMaMuniqueMproductMoffering

economics:MtḣeMstudyMofMproductionMandMconsumption,MincludingMtḣeMdistributionMofMresources,Mgoods,M
andMservices