3D Campo Lamp Business Plan Case Study – 12 MCQs with
Answers & Rationales (Entrepreneurship / Business Exam)
**Instructions:**
Choose the **best** answer for each question. This exam covers the full business case of the 3D
Campo Lamp.
**1.** What is the primary target market for the 3D Campo Lamp?
A) Corporate offices and hotels
B) College and university students
C) Luxury home owners
D) Children and teenagers
**Correct Answer: B**
**Rationale:** The report clearly states that the 3D Campo Lamp targets college and university
students, particularly leveraging ETSU culture in Johnson City.
---
**2.** What unique feature allows the 3D Campo Lamp to be attached to walls, sofas, and
headboards?
A) Strong adhesive base
B) Magnetic accessories (circular magnetic that screws onto the base)
C) Suction cups
D) Wall mounting brackets only
**Correct Answer: B**
, **Rationale:** The product design includes magnetic accessories that screw onto the base to
secure the lamp on metallic surfaces.
---
**3.** Which of the following best describes the shape and design elements of the 3D Campo
Lamp?
A) Rectangular base with square shade
B) Cylindrical base tapering to a triangular point (like a pencil) with a circular pivoting shade
C) Completely spherical design
D) Flat panel LED design
**Correct Answer: B**
**Rationale:** The lamp features a cylindrical base that tapers into a triangular point resembling
a pencil, with a circle-like shade that pivots for multi-directional lighting.
---
**4.** What pricing strategy did the group adopt for the initial launch of the 3D Campo Lamp?
A) Premium pricing at $80–$100
B) Penetration pricing at $35 per lamp
C) Skimming pricing at $60
D) Cost-plus pricing at $15
**Correct Answer: B**
**Rationale:** The group decided to sell the lamp at $35 to gain market entry, build equity, and
remain competitive while still achieving profitability.
---
Answers & Rationales (Entrepreneurship / Business Exam)
**Instructions:**
Choose the **best** answer for each question. This exam covers the full business case of the 3D
Campo Lamp.
**1.** What is the primary target market for the 3D Campo Lamp?
A) Corporate offices and hotels
B) College and university students
C) Luxury home owners
D) Children and teenagers
**Correct Answer: B**
**Rationale:** The report clearly states that the 3D Campo Lamp targets college and university
students, particularly leveraging ETSU culture in Johnson City.
---
**2.** What unique feature allows the 3D Campo Lamp to be attached to walls, sofas, and
headboards?
A) Strong adhesive base
B) Magnetic accessories (circular magnetic that screws onto the base)
C) Suction cups
D) Wall mounting brackets only
**Correct Answer: B**
, **Rationale:** The product design includes magnetic accessories that screw onto the base to
secure the lamp on metallic surfaces.
---
**3.** Which of the following best describes the shape and design elements of the 3D Campo
Lamp?
A) Rectangular base with square shade
B) Cylindrical base tapering to a triangular point (like a pencil) with a circular pivoting shade
C) Completely spherical design
D) Flat panel LED design
**Correct Answer: B**
**Rationale:** The lamp features a cylindrical base that tapers into a triangular point resembling
a pencil, with a circle-like shade that pivots for multi-directional lighting.
---
**4.** What pricing strategy did the group adopt for the initial launch of the 3D Campo Lamp?
A) Premium pricing at $80–$100
B) Penetration pricing at $35 per lamp
C) Skimming pricing at $60
D) Cost-plus pricing at $15
**Correct Answer: B**
**Rationale:** The group decided to sell the lamp at $35 to gain market entry, build equity, and
remain competitive while still achieving profitability.
---
